With 12+ years of experience in the communication domain, I consider myself to be a highly motivated and result driven communication specialist with great interpersonal skills. A professional with an excellent ability to develop well-researched, original and coherent content while communicating with the clients and potential sources in the communications industry. I am a self-directed individual having the ability to fulfill an organisation’s key strategic requirements with utmost professionalism in sync with the goals of the organisation. An independent and an innovative thinker who seeks to align numerous brands & marketing strategies of the organization thereby meeting the needs of the target audience and reinforcing brand loyalty, I intend to expand the digital footprint of the concerned organisation by driving more value through online content. Creation of content that leads to an increase in the customer engagement and brand compliance. Consistent use of brainstorming sessions and collaboration with the team members for generating new content strategies. I believe in consistently building high quality writing skills using different styles and tones with a deep understanding of the needs of the potential customers and the factors that motivate them both in online and offline space.
Self-Employed
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Freelance WriterSelf-Employed Mar 2021 - PresentIndia• Have created compelling blog posts, press releases, SEO oriented articles, product descriptions, social media content, company bios and landing pages spanning different industry verticals.• Developed an expertise in generating creative ideas for new and emerging content types keeping in mind the expectations of the target audience.• Always created a lasting impression on the clients by helping their business grow with regards to garnering maximum returns and organic traffic for their company websites.• Delivered high quality content that appeals to the target audience and boosts brand visibility in the market.• As a communication expert, have used various data-oriented insights and converted complex data into easily understandable marketing content.• Managed internal and external communication channels, creating compelling content.• Written and edited engaging content while organizing the distribution/placement across multiple platforms, including press releases, opinion editorials, press statements, story pitches, case studies, website content, social media posts, newsletters etc.• Successfully played as the point of contact across teams to coordinate and ensure the timely delivery of high-end communication.
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Assistant Manager MarketingGlobal University Systems Mar 2023 - Apr 2023Gurugram, Haryana, IndiaDeveloped engaging yet persuasive content while taking into consideration the brand tone and organization's marketing objectives. Curated high quality company collaterals after having conducted a thorough research and collaboration with the creative and marketing teams within the organization. Also created crisp, clear and precise marketing copy to reinforce the brand efficacy of the organization. -
Associate Content And ResearchFlight Search Inc. Jan 2018 - Feb 2021Gurugram, Haryana, IndiaExpanded the digital footprint of the concerned organization by driving more value through online content. Creation of content that led to an increase in the customer engagement and brand compliance. Developed well-researched, original and coherent content while communicating with the leadership, clients and potential sources in the industry. Generated accurate marketing copy to promote the organization’s products and services.Developed in-depth travel related content keeping in mind the brand tone and the company’s long-term marketing objectives.Persuasive content generation which helped the company garner increased traffic to their websitesPlanning and generating content for promotion of the company’s products and services by composing engaging and creative write-ups including blogs and articles.Created compelling blog posts, SEO oriented articles, product descriptions, social media content, company bios and landing pages. As a communication expert, have used various data-oriented insights and converted complex data into easily understandable marketing content targeting the potential customer.
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Content WriterIhus Research -Digital Marketing Company In India Nov 2015 - Jan 2017South Delhi, Delhi, IndiaThe job profile included content creation for various write ups such as articles, blogs and online posts catering to businesses based out of U.S, U.K, Canada and Australia. The job responsibilities entailed the incorporation of various writing styles, writing, editing and QC of high quality content for various online industry verticals as diverse as life coaching, branding and marketing, travel, fashion and lifestyle, healthcare, business promotion and optimization, hospitality etc. Content creation was governed by the needs of the industry concerned and the client brief given with an aim to create research oriented and well edited creative content. -
Assistant Manager Bd And Client ServicingBrand Connect India Entertainment Pvt. Ltd. Oct 2012 - Jul 2015South Delhi, Delhi, IndiaDrafting company collateral and marketing driven content, client servicing -
Public Relations Account ExecutivePerfect Relations Mar 2009 - Jan 2010South Delhi, Delhi, IndiaDrafting press release, media interactions, pitch notes for new clients and implementation of client and brand compliance.
Anshika Munshi Education Details
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Public Relations, Advertising, And Applied Communication -
Political Science -
High School
Frequently Asked Questions about Anshika Munshi
What company does Anshika Munshi work for?
Anshika Munshi works for Self-Employed
What is Anshika Munshi's role at the current company?
Anshika Munshi's current role is Senior content writer and communication professional.
What schools did Anshika Munshi attend?
Anshika Munshi attended Indian Institute Of Mass Communication, Delhi, Miranda House College, Delhi Public School, Vasant Kunj, Delhi Public School Mathura Road, Delhi Public School, Vasant Kunj.
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Anshika Munshi
Ghaziabad
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