(Thought Leadership and Enterprise collaboration)• Managing the thought leadership platform, CTO Straight Talk, a platform “for CTOs, from CTOs” powered by HCL – which includes an online community of CxOs, social media platforms, an annual publication and roundtables around the world - Generated a funnel influence of USD 550+ Mn in 1 year• Accountable for digital and social media initiatives for the platform – Conducted 6 campaigns in a span of 1 year, on-boarding around 3000 twitter… Show more (Thought Leadership and Enterprise collaboration)• Managing the thought leadership platform, CTO Straight Talk, a platform “for CTOs, from CTOs” powered by HCL – which includes an online community of CxOs, social media platforms, an annual publication and roundtables around the world - Generated a funnel influence of USD 550+ Mn in 1 year• Accountable for digital and social media initiatives for the platform – Conducted 6 campaigns in a span of 1 year, on-boarding around 3000 twitter followers and 1.5K community members• Responsible for a series of tweetchats – Invited CxOs from Salesforce, SAP, Microsoft, Movimento etc. The chats received 65+Mn impressions, 7.6+Mn Reach, 723 unique users and 1100 followers• Published the 3rd issue of the annual magazine on ‘Product Innovation’, that includes interview of the CTOs and other decision making executives from Fortune 500 companies – The process included identifying the theme, working with an agency on the cover design and inside pages, finalizing the content, distribution and online & offline promotions• Managing CTO Straight Talk roundtables in the US and Japan – Attended by 70+ CxOs from 50+ companies on an average. Generated a total funnel influence of USD 354+ Mn from 3 events in 1 year.• Developed a VR app with videos of HCL R&D labs for sales folks with an objective to help them showcase our work to the customers/ prospects anytime, anywhere• Handled the integration of HCL with a well renowned company in the PLM industry – Was responsible for activities like finalization of the integration theme; rebranding the logos, marketing collateral, and offices; creating a communication strategy; revising the brand guidelines• Created promotional videos for CTO Straight Talk platform, and a few verticals of ERS • Responsible for a CTO ST Mobile app: 313 downloads of CTO ST Mobile app in the initial 3 months Show less

Retail and eCommerce• Developed, directed and measured the execution of strategic annual/long-term marketing plans for each target segment in order to meet and exceed sales and revenue commitments/goals• Efficiently managed, lead generation, advertising campaigns, sales promotion campaigns, public relations and collaborative ventures• Worked closely with marketing vendors; directed negotiations on advertising prices and campaign budgets• Responsible for content creation &… Show more Retail and eCommerce• Developed, directed and measured the execution of strategic annual/long-term marketing plans for each target segment in order to meet and exceed sales and revenue commitments/goals• Efficiently managed, lead generation, advertising campaigns, sales promotion campaigns, public relations and collaborative ventures• Worked closely with marketing vendors; directed negotiations on advertising prices and campaign budgets• Responsible for content creation & management including website, articles, blog, brochures, case studies & marketing collateral • Launched and managed digital and social media marketing initiatives to enhance brand image and increase lead generation and web traffic – LinkedIn, Slide Share, Quora• Ran campaigns in different parts of the world – India, South East Asia, Australia, US for the flagship product• Responsible for award nominations – Bagged various awards such as Red Herring Asia Top 100 and Red Herring Global Top 100 Award• Responsible for production of several videos – Client Testimonials, Product Videos, Demo Videos• Accountable for two major website development – Corporate and Vin eRetail (flagship product of Vinculum) ; 1308 visitors and 50 leads generated in 1 month ; Managed the CMS for the two websites• Represented Vinculum in a few events held in Delhi and Mumbai• Organized and managed events for the existing clients • Conducted a thorough competitor analysis for the product and developed the positioning of the same for each target segment• Created logos for a few upcoming products• Mentored and guided 3 Management trainees in my team• Created buyer personas of potential clients by mapping their digital footprints to personalize and contextualize sales pitches• Few of the clients worked with: India Circus, Jaypore, ShopNineteen etc. Show less

- Worked for Avanade – joint venture of Accenture and Microsoft- Performed the role of an Application Packager with Install Shield Packaging using tool Admin Studio 10.0 and 9.5. Carried out Application Sequencing for the packaged applications using App-v Sequencer 4.6 Sp1Packaged around 100 Applications with simple, medium and high complexities- Collaborated directly with clients like Thomas Cook, Talisman, and Nationwide for critical issues- Maintained the SharePoint tracker… Show more - Worked for Avanade – joint venture of Accenture and Microsoft- Performed the role of an Application Packager with Install Shield Packaging using tool Admin Studio 10.0 and 9.5. Carried out Application Sequencing for the packaged applications using App-v Sequencer 4.6 Sp1Packaged around 100 Applications with simple, medium and high complexities- Collaborated directly with clients like Thomas Cook, Talisman, and Nationwide for critical issues- Maintained the SharePoint tracker for clients’ requests and performed quality assurance on simple applications- Key contributor in the team to achieve a consistent 7/7 rating in CTSS (Client Team Satisfaction Survey) with 95% compliance, 100% success, and 0% escalations.- Mentored and guided 8 Associate Software Engineers and trained them on the tools and techniques used in the projects- Developed knowledge based articles for complex applications- Designed and presented a model before two clients to showcase the ongoing projects in Avanade Packaging Factory- Organized and managed several team building events and activities with the HR for the entire DU Show less