12 Years of Specialsed Sales in the Broadcast Industry with extreme focus on Generating Revenue for the biggest Media Groups. And now I embark on a new Journey of Re-launching a new Brand Ambrin Trunk Company specializing in Bespoke Furniture in India. While the Brand has been in existence and boasts of working with the leading Architects and Interior Designers both in India and Internationally along with continuous export to Europe, Saudi and USA, My role in the company will be to build Ambrin as a brand synonymous to Luxury Furniture! This will require rigorous market and product research to be able to develop the right communication strategy to be able to reach our Target audience. Social Media management will be an integral part of my Role with the company.

My current role is to manage the Business in the North Market for ET NOW News channel. Besides handling the product development, i am responsible for the annual sales number assigned to the North Team. Apart from handling the ad sales business, my role requires strategic planning in creating content stories for brands which can be monetised.

Key responsibilities:In my Role at Times Network, I have undertaken the responsibility of constantly driving the Times Television Network's revenue with complete focus on Branded Content. Have well established relationships with the key clients in the region. My job has always been to focus on identifying the pain points of clients and offer them with best possible solution for their SBUs.The year 2015-16 has been a landmark year in my career graph.Key Achievements:1. The only Sales professional from Times Television Network's Branded Content Team who has shown a 150% achievement vis a vis targets assigned.2. Have grown the Market Base from last year by 130%3. Key Projects: => India Road Safety Mission in association with Maruti Suzuki India.,=> Anti Obesity Drive and First Ever Standathon in association with VLCC=> Huawei's Presenting Sponsorship for the Digital India Summit and First ever Digital India Award. => Kohler's Annual Events association for the Pecha Kucha nights, a Nation wide initiative.=> Second Year in a row for hosting the India's most credible Health Awards with Teamworks.=> Annual Events association for the Masterclass events by Institute Of Directors across India, Dubai and London.4. Also great learning from this year include the key understanding of Social Media Management for clients and suggesting them integrated marketing solutions now across all platforms: Print, Television, Outdoor, Radio and Social Media.5. Have continued to retain 80% of my clients from last two years.6. Have managed to increase my revenue both from increasing the deal sizes from repeat business and new deals.7. Manage independent P&Ls of all my projects and have maintained efficient margins in all my deals. 8. Core team for driving the Digital India Summit and all alliances with Govt of India, Nasscom and NEGD for the project.

In my role at ET NOW, i was the core founding sales team member for the channel. Have been instrumental in driving revenue and establishing the channel amongst the relevant audience right from the launch.Key achievements during this stint:1. Navaratna Series: Established the first ever IP on ET NOW with complete focus on the Govt Sector and PSUs. Featured all the Navaratna PSUs in the series.2. Leaders of Tomorrow: Core team member while driving the biggest and most successful IP on ET NOW targeting SMEs. Drove this property with India-mart for 4 years. 3. Pioneering Spirit: Launched this property on ET NOW after its stint on Network 18. 4. Ensured complete market penetration and mapping.5. Over Achieved annual targets by about 120%.6. In the year 2014, i was given the role of leading Branded content for TIMES NOW which was the Starting point of AFP on the channel. Successfully undertook this role with stiff competition from the already established channel players. Also made sure "The Right Price Benchmarking" for the channel from the very beginning for all the formats in AFP.

Advertising Sales with Branded Content.This being a campus placement, was my first stint with the professional world after my 6 months of Internship with Stylon Hosiery Pvt Ltd.Key responsibilities and achievements:1. Content creation and targeted market mapping for the IPs of Network 18.2. In first month itself closed deal with Canon Printers, first time ever on CNBC Awaaz platform.3. Brand solutions with Uflex, they were the first time advertisers on Television.4. Successfully raised sponsorship for the already establishes IPs of the Network.5. Closed the First ever Annual deal for CNBC with IPPAI for partnership on all their events spread across India.6. Declared the Performer of the Year in the first year of work.