RMIT Online, a wholly owned subsidiary of RMIT University, is dedicated to upskilling individuals and workforces through a comprehensive suite of 100% online micro-credentials, short courses, and degrees. As a member of the executive leadership team at RMIT Online reporting to the CEO, I currently lead the Marketing and B2C Sales team, doubling our sales conversion rate and growing team engagement. I have built and managed a team of over 20 talented individuals in Brand/Product/Digital Marketing and Sales. Over the past three years, I have spearheaded the successful launch of 84 new products and introduced product bundling, which currently accounts for 30% of all transactions and has increased the average shopping cart value by 35%. I have positioned RMIT Online as the leader in upskilling and future work through effective PR & media efforts, creating the No.1 searched online university brand with 5B+ earned media impressions. By utilising marketing automation and expanding our efforts to target the B2B market, I continue to contribute significantly to our overall success with a B2B marketing strategy

I led the B2B marketing efforts for SEEK, which included a segment lead approach, events, and expanding on the channel and customer value proposition (CVP) for hirer marketing. I worked on stakeholder management across different sales segments and utilised sales collateral and direct marketing to promote our products and services.

In my previous leadership role, I grew the team and achieved a remarkable 98% team engagement score. I managed a large digital marketing budget across various channels, and successfully developed a strategy to in-house Programmatic Display and implementing new technologies like Google Analytics and DoubleClick.I championed a comprehensive Market Share strategy to position SEEK as the clear industry leader, collaborating with teams across Strategy, Product, and Marketing. Through strategic negotiation and leveraging data-driven analysis and forecasting, I secured contracts with Ninemsn and Yahoo, resulting in cost savings of over $1M. Additionally, I developed and launched the JORA dual brand strategy, effectively positioning both brands in the market through clear differentiation of target audience, creative execution, and channel play.

I expanded my scope to include additional channels beyond search, such as display and partnerships with Yahoo and NineMSN. I successfully managed external agencies and oversaw the delivery of effective display campaigns, contributing to the overall success of the company's marketing efforts. Additionally, I spearheaded the TMJ strategy for SEEK in New Zealand, leveraging digital channels to help the company retain its market share in that region. By improving measurability and enabling data-driven decision-making, I helped the team make better investment decisions.