Anshu Dua Email & Phone Number

New York, Ny, Us

Managing a holding company of branded and private label beverages across alcoholic and non-alcoholic categories as part of a family office which includes a variety of businesses including a large scale beverage and powder contract manufacturer located in Wisconsin.

Led the development of an AI-driven technology platform at the onset of the COVID-19 pandemic to assist CPG brands in optimizing product availability and merchandising strategies. By analyzing online storefronts and digital shelf images, the platform delivered real-time insights into SKU in-stock availability, shelf positioning, and facing allocations at physical retail locations. This enabled clients to strategically deploy in-store merchandising resources, significantly improving sell-through rates during a time when store visits were limited or restricted.Successfully partnered with a diverse range of national and regional CPG brands, retailers, and merchandising companies, including NotMilk, Vista Hermosa, Super Coffee, The GFB, Dirty Hands, Richards Rainwater, Kite Hill, Just Date, Health-Ade, Haven's Kitchen, Harmless Harvest, CHOMPS, and more.

New York, Us

- Hired as CEO of a venture-backed organic sparkling tea brand. - Launched the brand nationally at Whole Foods, and expanded distribution into various channels including QSR, convenience, corporate, college & university, various e-comm marketplaces and last mile delivery services. - Implemented margin improving supply chain, logistics and co-packing partnerships. - Developed new product lines for launch working with formulation companies and ingredient suppliers. - Doubled revenue within 12 months- Negotiated acquisition to New Berlin Beverage Company April 2022

New York, Ny, Us

Left a career in technology startups to build the first Indian street snacking CPG brand. Launched our first product line in ~100 Whole Foods in 2016. Raised $1.5M+ in capital from angels and strategic investors. Spent 2 years in stores demoing and learning. Re-branded and re-launched an updated line of fresh, grab & go Indian street snacks in 2018. Gained distribution at Whole Foods, Amazon Fresh, Kroger, multiple college & corporate markets, 7-11, digital e-comm marketplaces and more. Paused production in 2020 due to Covid-19 related issues

New York, Ny, Us

Recruited and managed US & European based BD teams responsible for negotiating content licensing deals with leading comic, manga and graphic novel publishers worldwide. Launched and managed the company's European business with responsibilities including content acquisition, product planning, marketing/PR intiatives and distribution partnerships. Built out and managed Account Management teams responsible for day to day relationships with key strategic publishers, working closely with internal teams including product and marketing to execute on revenue driving initiatives. Managed the company's production operations responsible for prioritizing and launching hundreds of graphical books weekly, across dozens of consumer facing mobile apps and websites. Managed relationships with mobile distribution partners, including Apple, Google, Microsoft and Amazon.Acquired by Amazon Q2 2014

Recruited and managed a national team of BD reps to help launch and accelerate YuMe's mobile video advertising business into a multi-million dollar revenue stream. Expanded responsibilities to include managing online and connected TV related business development activities for the company, in addition to mobile. Organized cross functional teams and managed input from key stakeholders including product, marketing, engineering, finance and sales organizations to ensure successful execution of go to market strategies and consistent achievement of quarterly revenue goals for YuMe's ad-network and ad-server licensing businesses.Helped drive product awareness and differentiated market positioning for YuMe's cross platform video advertising business through active participation and speaking engagements at key industry events.IPO Aug. 2013

Calgary, Alberta, Ca

Responsible for acquisition of all inventory at the leading mobile video ad network in the US.Identified and negotiated relationships with publishers across the mobile ecosystem including leading media companies, game developers, social networks, music providers, carriers and handset OEMs.Recruited and managed a team of business development and account managers responsible for growing inventory through penetration of key strategic accounts and managing relationships with existing customers. Active participant across key functional areas including product strategy, marketing, financial forecasting, fund raising and positioning the company for an acquisition as part of the senior management team.Acquired by Tremor Media Feb. 2011

Montreal, Qc, Ca

Responsible for growing the company's customer base, products and services into the media and mobile advertising space.Closed deals with large content providers and advertising agencies to enable premium and ad-supported mobile video consumer experiences.

Us

Key responsibilities included managing all quantitative and qualitative primary research initiatives for Mobile ESPN (MVNO) and ESPN Mobile Publishing (content licensing) businesses and formulating key strategic recommendations to senior management within marketing, systems, operations, and product development. Led several new content distibution activities for ESPN's mobile licensing group, including deals with mobile game publishers, mobile advertising networks, content aggregators, handset OEMs, carriers and MVNO's.

Managed Pyramid’s industry leading Mobile CAPEX advisory service, tracking cellular network deployment trends and their associated capital expenditures for over 150 mobile operators in over 40 countries world-wide. Client deliverables included market sizing forecasts, monthly conference calls, on-site strategy workshops, and bi-annual global reports.Grew the Mobile CAPEX advisory service to a leading revenue generator for Pyramid in a 2 year period by successfully selling it to top cellular infrastructure providers, leading mobile operators, investment banks and other niche equipment providers.Managed and mentored a team of junior analysts and several interns, providing coaching on industry trends, proper modeling techniques, and primary/secondary research methodologies.Engaged in various consulting projects with global clients, including Lucent, Nortel Networks, The World Bank, Bechtel, NTT DoCoMo, CSFB, Goldman Sachs, and SK Telecom.

London, London, Gb

Hired as a consultant on a project for LG Electronics analyzing mobile data strategies of US wireless operators with the ultimate goal for LGE to fine-tune its US handset strategy.Hired as a consultant working for Hewlett Packard on a due-diligence project examining wireless middleware vendors for possible acquisition.

Led the design and development of a mobile payment service prototype that would allow consumers to use their mobile phone to purchase goods or services at a retail point of sale.Assisted in formulating the corporate business plan, developing marketing strategies, and solidifying partnerships with several companies including IBM, RSA Security, Citibank and Verifone.Actively involved in making presentations to venture capital firms in order to secure seed financing.