Anshu George Email & Phone Number

Bangalore

• April 2024- till dateSr. Director, Product Experience DesignApril 2021 - March 2024Director, Product Experience Design
• Responsible for the overall vision, direction, and success of the UX Org at Amagi.
• Leading cross-functional teams to design and develop engaging products that solve user problems and drive business growth.Oct 2019 - March 2021Product Management-UX hybrid role
• Product Management for (I) CP-Planner, a Content Planning and Scheduling platform focused on Streaming TV (ii) Supported CP-VOD, a video on demand delivery management platform for 6 months
• Working closely with stakeholders, defining the product vision and plan, featuredefinitions, product roadmap and UX strategy.
• Competitive benchmarking

Bangalore

An early stage startup with the mission of designing the future of education. Worked on 'WiseChalk', a mobile ed-tech product which was to be launched for the U.S market. Due to a pivot in strategy the focus changed to 'HelloClass' an education ecosystem which catered to all the academic needs of Indian students. During this time, the parent company.

Bangalore

• User Experience Design Consultant for MyNoticePeriod.com, a Job Search Portal. Key responsibilities include developing scenarios, task flows, wireframes, and mockups to effectively communicate user interaction behavior.
• UX Design for Docsapp, a healthcare app

Mumbai Area, India

• Responsible for Shopper led Creative Strategy, Planning and Design
• Leading the team toward the Creative Vision of being the most innovative Shopper Marketing Company
• Worked on Shopper Marketing projects for Johnson & Johnson Vision Care, Kraft, Pernod Ricard, Marico, Cello etc

Bangalore

- Leading the Strategic Design Development function in Bangalore.- Understanding Shopper behaviour and Translating Shopper Insights into Brand Launch/ Brand Visibility strategies at Point of Sale- Developing Retail Brand Identities- Store Conceptualisation and Retail Experience Design- Interaction/ Visual Design for Retail Web Apps

Bangalore

• Shopper Research and Audit of Version 1 of "Helios", the new luxury retail brand of Titan.
• Experience design for version 2 according to the redefined brief was replicated across India on the basis of the research insights
• Innovative Fixture Design and Development

Delhi

• Conceptualized Experiential Marketing Programmes like Events, Strategized Marketing Solutions for Brands, Designed print advertisments promoting the same in Hindustan Times.
• Designed for Events like Hindustan Times Miss India Worldwide, HT Leadership Summit, HT Delhi Shopping Festival etc

Mumbai/Delhi

• Conceptualized and designed Experiential Marketing Programmes. Worked extensively on set design for Stage Shows and Televised Events, Exhibition Design.
• Received recognition nationally amongst all employees for the Samsung Product Launch Concept.
• Received award of "Flamethrower" at 360 Degrees, Times Innovative Media Limited,2005

Mumbai

Communication design boutique specialising in print media.

Pgdpd

Bachelor Of Fine Arts (B.F.A.)

Hsc

Icse