Manager - Branding, Communication, Content and Curriculum- Formulated and implemented marketing and communication plans to keep end users engaged continuously. - Developed and executed a marketing strategy for introducing new product offerings.- Developed and oversaw campaigns targeting the corporate customer segment.- Conducted market research and competitor analysis to identify market trends and opportunities for strategic brand positioning.- Conducted market research to create curriculum designs for CSR and training programs for various brands.- Designed curriculum modules covering AI Fluency, Financial Literacy, Employability, and Entrepreneurship Skills.- Over 500,000 beneficiaries have been trained using the curriculum.

Manager - Digital Marketing and Branding- Developed and implemented digital marketing strategies to boost brand visibility and engage online audiences effectively.- Oversaw the revamp, maintenance and optimization of the company's website, ensuring a seamless user experience.- Collaborated with stakeholders to create impactful branding initiatives, focusing on brand positioning, messaging, and creative assets.- Managed social media platforms, including content creation and performance analysis, to optimize engagement and reach.- Led teams in executing successful digital campaigns for various programs and partner brands, resulting in a significant increase in brand awareness and lead generation. (A 100% growth for each initiative.)- Formulated and executed the product launch strategy for a new subsidiary brand, covering branding, website development, content creation, and lead generation efforts.- Utilized data analytics tools to track and analyze key performance metrics, providing actionable insights for continuous improvement.- Managed digital advertising budgets and optimized campaigns across multiple platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.- Provided creative direction and guidance to ensure consistent brand representation and high-quality deliverables from graphic designers and content creators.- Designed engaging collateral materials like brochures, infographics, and presentations to support marketing campaigns and outreach efforts.- Assisted the Product team in preparing sales materials such as decks, program reports, case studies, position papers and presentations to support sales initiatives.

Web Development, Social Media, Marketing

The intention of this training was to learn the working of the cloud computing environment and how a Infrastructure as a Service cloud can be developed as per market requirement.