Anshul Gaur Email & Phone Number

San Jose, California, Us

San Francisco, Ca, Us

• Heading the marketing function for a $20Mn P&L growing at 30% YoY• Establishing, evolving and implementing marketing strategy to grow brand sharein 65 countries across USA, Africa, UK, APAC, and Latin America regions• Building d.light’s digital presence and driving online sales growth via brand estore,Amazon• Leading d.light’s corporate communications and the voice of the brandIn addition to leading marketing, I am now also leading fundraising for d.light globally to help the most vulnerable and financially-excluded populations survive the impact of COVID-19. We are actively working with organizations such as UNCDF, Shell Foundation, USAID, SNV, EnDev, World Bank, FMO, KIVA and Sun Funder to ensure communities continue to progress despite trying circumstances.

San Francisco, Ca, Us

• Crafted 3-year global strategic roadmap leading d.light’s entry into three newproduct categories with a $500Mn combined revenue potential• Headed an international cross-functional team to launch a new-to-world cloudpayment processing platform (Atlas) bridging affordability gap for 1Mn customers• Redesigned the NPD process to improve project turn-around efficiency by over30%. Introduced new market-testing mechanisms to ensure rapid scaling at launch.• Spearheaded six new product launches (from concept to launch) revampingd.light's entire product portfolio with a combined annual potential of $100Mn• Led an international marketing team based in India, UK and Kenya, managing 360degree ATL/BTL campaigns to attain industry-best market share, NPS, TOMA andbrand conversion pyramid• Transformed d.light’s visual brand language, and customer touchpoints (store/digital/BTL/ATL) to deliver a consistent brand experience to every consumer across62 countries of operation

San Francisco, Ca, Us

• Led development of d.light’s product portfolio, diversifying into solar home systems that can power aspirational appliances like TV, refrigerator, fan etc. • Built the foundation of a new brand architecture and R&D roadmap to hit an aggressive target of exceeding 100 million customers in 3 years

Benton Harbor, Michigan, Us

• Ownership of setting up business for KitchenAid’s small appliances division in India• Charting long-term product road-map for portable appliances, and leading global cross-functional teams on new product development projects• Managing external agencies to create a premium brand experience across consumer touch-points• Supporting brand growth in APAC region by building organizational capability through shared knowledge of best practices and resources• During my tenure, we executed several marketing campaigns, including #Blendappetit, a digital campaign with Michelin-starred chef Vikas Khanna launching the new KitchenAid cordless blender, earning ROI of $200,000 in the first quarter of business

Benton Harbor, Michigan, Us

• Responsible for handling branding and P&L delivery for the largest appliance category in Whirlpool, generating ~ 800 crores in revenue annually (50% revenue salience)• Driving all the category projects by working with different cross-functional teams (sales, technology, production, design team, quality team, service team, procurement team, advertising and event agencies etc) to achieve business objectives• Conceptualized and launched a new brand extension-“Icemagic” for the direct cool refrigerators category in April 2012• This new launch, backed by aggressive promotion and distribution expansion, enabled Whirlpool to gain 6% value share in just four months of launch (the biggest market share gain for a refrigerator brand in the past 3 years) and a 25% growth in quarterly profit• Developed a TVC for Whirlpool “Icemagic”, featuring brand ambassadors Ajay Devgn and Kajol in Mar ’12, aired across all major GECs in April ‘12• Communication budget handled individually since Jan ’12 is Rs. 9 Crores, including a national level campaign in 20 states (TVC/press/outdoor/micro site/BTL, in-shop/consumer and trade promotion) for refrigerators, among other focused state-level campaigns run during peak season• Activation Planning & Execution: Executing road shows and rural activation plans for priority markets through partner agencies and sales teams, and in-shop branding (creating shop-in-shop through product display and other collateral)

Mba, Marketing And Branding

Be, Civil Engineering