Anshul Gupta

Anshul Gupta Email and Phone Number

Country Head @ Buyerr | Driving Growth, Innovation, and Loyalty @ Buyerr (Part of Sproxil Inc.)
Anshul Gupta's Location
Mumbai, Maharashtra, India, India
About Anshul Gupta

I am a seasoned product leader and martech expert with over 19 years of experience in the IT and martech industries across India and the US. I have a strong entrepreneurial drive and a track record of success in strategy, planning, product management, business growth, and building organizational capabilities.Currently, I serve as the country head of both Buyerr and Sproxil, two distinguished US-based companies in the martech domain. In these roles, I am responsible for leading the India operations, driving strategic initiatives, growth plans, and overall business performance. I have successfully led the transformation of the India business, repositioning the company from a supply-chain security focus to a marketing technology-oriented organization. I have also launched and implemented a unique long-term service loyalty program, resulting in an average employee tenure of more than five years in the company.As a leader, I am passionate about value innovation and envisioning growth opportunities for products and services. I thrive on scaling these ideas through inspired and motivated teams. I possess a deep understanding of customer needs, solution development, and financial management. I have a proven ability to identify and capture new markets, create and execute go-to-market strategies, and establish and nurture strong customer relationships. I love to talk about consumer insights, loyalty, CX, and startup pivots.Skills: Market Analysis · P&L Management · Strategic Planning · Corporate Strategy · Pricing Strategy Sales Management · Customer Insight · Go-to-Market Strategy · Product Management

Anshul Gupta's Current Company Details
Buyerr (Part of Sproxil Inc.)

Buyerr (Part Of Sproxil Inc.)

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Country Head @ Buyerr | Driving Growth, Innovation, and Loyalty
Anshul Gupta Work Experience Details
  • Buyerr (Part Of Sproxil Inc.)
    Country Head
    Buyerr (Part Of Sproxil Inc.) Apr 2023 - Present
    Mumbai, Maharashtra, India
    •Successfully led the transformation of the India business, repositioning thecompany from a supply-chain security focus to a marketing technology-oriented organization.•Responsible for leading the India operations as Country Head, driving strategic initiatives, growth plans, and overall business performance.•Responsible for spearheading product innovation efforts and driving the development of solutions that align with market needs
  • Sproxil, Inc
    Country Head
    Sproxil, Inc Apr 2018 - Present
    Mumbai Area, India
    •Delivered a double digit YoY revenue growth while transforming the loss making unit into cost neutral. Achieved this through strategic product pivots, specific industry focus, nurturing strong customer relationships, expanding market penetration, and implementing rigorous sales discipline.•Increased company revenue by successfully launching solution into the channel loyalty market, after identifying untapped opportunities in adjacent markets. This achievement followed six stagnant years in the Indian market for the company's flagship product•Launched and implemented a unique long term service loyalty program resulting in an average employee tenure of more than five years in the company.
  • Sproxil
    Director - Products And Global Service Delivery
    Sproxil Jan 2017 - Mar 2018
    Mumbai, Maharashtra, India
    • Optimised IT budget by expanding the in-house engineering team from a solo member to a dynamic team of 15 professionals. Successfully transitioned all engineering responsibilities and projects from outsourced vendors to the newly formed in-house team. • Helped sales capture additional demand by Introducing new features like different voucher integration, business insight reports and brand specific web-interface by conducting customer interviews to identify their needs and preferences• Worked on identifying and scouting an Application Development and Cloud infrastructure Partners in India. Worked with US CEO to vet the vendors and layout the outsourcing plans.
  • Sproxil
    Direction - Customer Success
    Sproxil Jul 2011 - Dec 2016
    Mumbai, Maharashtra, India
    •Helped India’s top most selling alco-bev brand achieve a market share gain across key states by successfully managing its customer loyalty and sales promotion campaigns. Responsibilities included managing the service, 24x7 technical support, client servicing, data analysis, and customer support.•Reduced the TAT of order fulfilment by keeping AB category products in inventory. Helped top clients with annual business value of 1m$ consistently meet their production deadlines by shipping the products faster. •Set-up the company's vendor audit process, SOPs for QR label order fulfilment, and SLA's for company's Track & Trace solutions
  • Binary Mantra Systems
    Co-Founder & Director
    Binary Mantra Systems Aug 2008 - Jul 2011
    Pune Area, India
    This was a highly enriching experience as I gained hands on exposure to various aspects of setting up & managing the business. The role entailed establishing a product and software software development organization with sales presence in US and UK. The experience was diverse as well since the Education as well as Healthcare industry were targeted effectively. The company also focused in Application Development services & products and Product Development Outsourcing.As a founding member, my role was extremely critical in defining the Product as well Business roadmap. I was also involved in developing the business model and managing the entire operations including pre-sales support for EMR product (MediOps).Setting up the entire process of technical development, product management, support and testing, recruitment & administration and account management were core to the role here. I also managed all phases of the SDLC including design, development, testing, troubleshooting, debugging and software implementation at client location, having been the key contact point for all customer issues.
  • Qwest Telecom Software Services
    Senior Software Engineer
    Qwest Telecom Software Services Nov 2005 - Jul 2008
    Bengaluru Area, India
    Growth Path:Apr 08- Jul 08: Senior Software Engineer
Nov 05- Mar 08: Software Engineer 
Here, I was responsible for requirement gathering and analysis, software development, testing and data migration functions. I also delivered demonstration to the clients, ensured timely release management and maintained code repository.I was duly appreciated by the parent company for successful project completion.
  • Infosys
    Software Engineer
    Infosys Jun 2004 - Nov 2005
    Bengaluru Area, India
    •Associated for over one year with a global leader in technology services & consulting and worked in e-commerce domain and some in-house projects.•I was responsible for requirement gathering and analysis, software development, process documentation and bug fixing. In addition, I assisted the Module Leader in ensuring timely assignment completion and reporting.

Anshul Gupta Education Details

Frequently Asked Questions about Anshul Gupta

What company does Anshul Gupta work for?

Anshul Gupta works for Buyerr (Part Of Sproxil Inc.)

What is Anshul Gupta's role at the current company?

Anshul Gupta's current role is Country Head @ Buyerr | Driving Growth, Innovation, and Loyalty.

What schools did Anshul Gupta attend?

Anshul Gupta attended Indian Institute Of Technology (Banaras Hindu University), Varanasi.

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