Anshul Kapoor

Anshul Kapoor Email and Phone Number

Head - Revenue Management, Category Marketing, and Trade Marketing at PETRONAS Lubricants International @ PETRONAS Lubricants International
Anshul Kapoor's Location
Mumbai, Maharashtra, India, India
Anshul Kapoor's Contact Details

Anshul Kapoor personal email

About Anshul Kapoor

Marketing Manager, Avid Reader, & Amateur Sportsman.15 years of experience in Packaged Goods, Automotive, and Retail industries.

Anshul Kapoor's Current Company Details
PETRONAS Lubricants International

Petronas Lubricants International

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Head - Revenue Management, Category Marketing, and Trade Marketing at PETRONAS Lubricants International
Anshul Kapoor Work Experience Details
  • Petronas Lubricants International
    Head - Trade Marketing & Revenue Management
    Petronas Lubricants International Jun 2019 - Present
    Kuala Lumpur, My
    Created PETRONAS India mobile app as the single point contact to connected the entire trade value chain. It allows customers to earn loyalty points, redeem rewards directly to their Bank a/c, place orders to Distributors, receive direct communication & provide feedback, and participate in Online campaigns.Not just that, the app provides last mile tracking of Secondary & Tertiary sales to the organization.Thousands of Retailers & Mechanics using the app successfully.4.5 Star rated app
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  • Petronas Lubricants International
    Head - Pricing & Revenue Management
    Petronas Lubricants International Jun 2018 - May 2019
    Kuala Lumpur, My
    Established Revenue Management structure, based on Zero Based Budgeting, for in-depth P&L management. Created Revenue Management structure to provide precise picture of Investment & Margins for each individual SKU & Geography, thereby enabling ROI based decision making.
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  • Petronas Lubricants International
    Category Marketing Head
    Petronas Lubricants International May 2016 - May 2018
    Kuala Lumpur, My
    P&L responsibilities for Commercial Vehicle Lubricants segment
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  • Renault India
    Product Manager
    Renault India Jun 2014 - May 2016
    Launched the New Renault Duster, 2016Launched 2 of the most successful product enhancement variants – Adventure & Explore Editions.Lead full-cycle Product development & Marketing Communication CampaignsCreated Gang of Dusters (GOD) – A community management program aimed at enriching brand ownership experience. Led the program to a strong 50,000 strong membership from scratch
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  • Mahindra & Mahindra
    Sr. Brand Manager
    Mahindra & Mahindra Aug 2010 - Mar 2013
    Mumbai, Maharashtra, In
    Managed marketing communications for Mahindra Tractors through TV, Print, & Experiential campaigns across the rural heartland of IndiaLaunched 2 new products - 265 Power Plus, and 395 DI Super TurboDelivered 15% incremental sales in 2012 and achieving the annual target within 10 months of the launchSocial Cause Related Marketing – Led initiative to build brand familiarization and brand relationship with 'bottom of pyramid’ segment of the Indian farming community, thereby opening new business opportunities.
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  • Aditya Birla Group
    Dy. Brand Manager
    Aditya Birla Group Mar 2008 - Aug 2010
    Mumbai, Maharashtra, In
    New Product Development and Launch of private label power brands for entry in Private Label Personal Care - Men’s Grooming & Oral Care - segments.Achieved 6% share-of-sales in Deodorants, 12% in Shave products, & 15% in Toothbrushes
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  • Imrb International
    Research Manager
    Imrb International Aug 2006 - Mar 2008
    London, Gb
    Worked closely on Brand Track and Ad-Testing.Responsible for research design, implementation and analysis of findings.Handled marketing research needs for clients such as HUL (Personal Wash), Marico (Hair Care), and ICICI Prudential.
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  • Seth & Company
    Store Manager - Family Business
    Seth & Company Jul 2002 - Mar 2004
    Retail store manager.
  • Kesar Enterprises Ltd.
    Production Engineer
    Kesar Enterprises Ltd. Aug 2001 - Jun 2002
    Shopfloor Engineer. Manageing the bottling line operations.

Anshul Kapoor Skills

Market Research Market Analysis Product Development Advertising Management Project Management Analysis Concept Development Brand Management Positioning Customer Insight Competitive Analysis Fmcg Marketing Research Marketing Management Consumer Behaviour Product Innovation Segmentation Marketing Strategy Team Management Business Strategy Strategy Marketing Media Planning Consumer Insight Fast Moving Consumer Goods

Anshul Kapoor Education Details

  • Indian Institute Of Management, Lucknow
    Indian Institute Of Management, Lucknow
    General Management
  • Escp Business School
    Escp Business School
    Managing In European Business Environment: Complexities & Prospects
  • University Of Mumbai
    University Of Mumbai
    Marketing
  • North Maharashtra University
    North Maharashtra University
    Production

Frequently Asked Questions about Anshul Kapoor

What company does Anshul Kapoor work for?

Anshul Kapoor works for Petronas Lubricants International

What is Anshul Kapoor's role at the current company?

Anshul Kapoor's current role is Head - Revenue Management, Category Marketing, and Trade Marketing at PETRONAS Lubricants International.

What is Anshul Kapoor's email address?

Anshul Kapoor's email address is an****@****nas.com

What schools did Anshul Kapoor attend?

Anshul Kapoor attended Indian Institute Of Management, Lucknow, Escp Business School, University Of Mumbai, North Maharashtra University.

What skills is Anshul Kapoor known for?

Anshul Kapoor has skills like Market Research, Market Analysis, Product Development, Advertising, Management, Project Management, Analysis, Concept Development, Brand Management, Positioning, Customer Insight, Competitive Analysis.

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