Anshul Kapoor Email & Phone Number

Mumbai, Mh, In

Kuala Lumpur, My

Created PETRONAS India mobile app as the single point contact to connected the entire trade value chain. It allows customers to earn loyalty points, redeem rewards directly to their Bank a/c, place orders to Distributors, receive direct communication & provide feedback, and participate in Online campaigns.Not just that, the app provides last mile tracking of Secondary & Tertiary sales to the organization.Thousands of Retailers & Mechanics using the app successfully.4.5 Star rated app

Kuala Lumpur, My

Established Revenue Management structure, based on Zero Based Budgeting, for in-depth P&L management. Created Revenue Management structure to provide precise picture of Investment & Margins for each individual SKU & Geography, thereby enabling ROI based decision making.

Kuala Lumpur, My

P&L responsibilities for Commercial Vehicle Lubricants segment

Launched the New Renault Duster, 2016Launched 2 of the most successful product enhancement variants – Adventure & Explore Editions.Lead full-cycle Product development & Marketing Communication CampaignsCreated Gang of Dusters (GOD) – A community management program aimed at enriching brand ownership experience. Led the program to a strong 50,000 strong membership from scratch

Mumbai, Maharashtra, In

Managed marketing communications for Mahindra Tractors through TV, Print, & Experiential campaigns across the rural heartland of IndiaLaunched 2 new products - 265 Power Plus, and 395 DI Super TurboDelivered 15% incremental sales in 2012 and achieving the annual target within 10 months of the launchSocial Cause Related Marketing – Led initiative to build brand familiarization and brand relationship with 'bottom of pyramid’ segment of the Indian farming community, thereby opening new business opportunities.

Mumbai, Maharashtra, In

New Product Development and Launch of private label power brands for entry in Private Label Personal Care - Men’s Grooming & Oral Care - segments.Achieved 6% share-of-sales in Deodorants, 12% in Shave products, & 15% in Toothbrushes

London, Gb

Worked closely on Brand Track and Ad-Testing.Responsible for research design, implementation and analysis of findings.Handled marketing research needs for clients such as HUL (Personal Wash), Marico (Hair Care), and ICICI Prudential.

Retail store manager.

Shopfloor Engineer. Manageing the bottling line operations.

Mba, General Management

Managing In European Business Environment: Complexities & Prospects

Master’S Degree, Marketing

Be, Production