Anshuman Mishra Email and Phone Number
🌟 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 | 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 | 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 🌟 𝐏𝐞𝐩𝐬𝐢𝐂𝐨 𝐈𝐧𝐝𝐢𝐚 𝐏𝐯𝐭. 𝐋𝐭𝐝. | 22+ 𝐘𝐞𝐚𝐫𝐬 𝐢𝐧 𝐅𝐌𝐂𝐆 & 𝐀𝐥𝐜𝐨𝐛𝐞𝐯 𝐒𝐞𝐜𝐭𝐨𝐫For me, ⏳ timely intervention, 🔗 strategic engagement, and 📚 knowledge-based interactions are the pillars of profitable sales and business development! With over 22 years of experience in the fast-moving consumer goods (FMCG) and alcoholic beverages (Alcobev) sector, I am a meticulous, dedicated sales professional who thrives on exceeding sales goals and driving sustainable growth.Throughout my career, I have successfully led strategic business development, sales campaigns, and marketing initiatives that not only expanded customer bases but also significantly boosted profits 📈. I take pride in managing high-performing teams and implementing operational excellence that maximizes results.I am deeply inspired by strategic-minded individuals and love collaborating with such teams 👥. Whether working independently or leading teams, I bring strong networking skills, an ability to identify reliable channel partners, and a deep understanding of market dynamics—all of which complement my results-driven approach. 🚀🗣️ My colleagues and employers know me as a ‘Man of my word’ who will always work tirelessly and efficiently to close any given project on time. My achievements speak for themselves—Best Area Sales Manager across Maharashtra and Goa (2012-13, Hindustan Coca-Cola Beverages) 🏆, Best Sales Person Award (2006, PepsiCo) 🥇, and several performance awards from Hindustan Unilever Ltd. underscore my commitment and track record.Connect with me to get the detailed exposure in Sales, Marketing, Operations Management, Channel and Distributors Management, Business Development across FMCG and Alcobev Industry. Seeking to pursue a career in the upper echelons of an esteemed organization, that calls for extremely high levels of leadership qualities and business acumen expertise to enhance the company's profitability, productivity, and reputation. #SalesLeadership #MarketingExcellence #BusinessDevelopment #FMCG #AlcobevIndustry #StrategicGrowth #BrandManagement #OperationsExcellence #ChannelPartnerships #TeamLeadership #MarketExpansion #SalesStrategy #CustomerEngagement #ProfitableGrowth #LeadershipInAction #GeneralManager #PepsiCo #IndustryExpert
Pepsico
View- Website:
- pepsico.com
- Employees:
- 130301
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General ManagerPepsico Sep 2021 - PresentIndia𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 –❖ Leading Regional Business Management: Overseeing a turnover of 112 million physical cases ($400 million) across Maharashtra, Gujarat, Rajasthan, and Goa, driving market share, revenue growth, and white space expansion. Previously managing 27 million cases across Karnataka, Kerala, and Goa.❖ Maximizing Sales & Revenue: Executing commercial strategies with bottling partners, achieving market share increases of 1.6% in Maharashtra, 1.1% in Gujarat, 4% in Rajasthan, and 0.5% in Goa. Boosting gross revenue by 1.9% and per-ounce revenue by 1.5% through effective PPA and NRM strategies.❖ Expanding Distributor Network: Spearheading the appointment of 44 new distributors, 78 hubs, and 665 spoke-GTM locations, driving a 21% unit growth. Enhancing route-to-market strategies and improving operational efficiency in coordination with distributors and bottlers.❖ Driving Product Strategy & Brand Development: Launching Pepsi Black in Karnataka, increasing the CSD mix by 8%. Collaborating with product and marketing teams to execute brand strategies, addressing disruptive brand issues, and strengthening market presence.❖ Improving Operational Excellence & Market Execution: Implementing business routines, strategic norms, and channel-specific playbooks to optimize sales performance. Creating scorecards and sales plans, ensuring consistent achievement of annual business goals.❖ Managing Customer Relationships & Partnerships: Building strong customer relationships, securing contracts, and fostering long-term partnerships. Driving strategic commercial partnerships leading to 1.3x growth in the general region and market share improvements across territories.
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Senior Franchise Operation ManagerPepsico Jul 2019 - Sep 2021Karnataka, Kerala, Goa
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Senior Manager Sales & Operation - KolkattaDiageo India Apr 2018 - Jun 2019West Bengal, India𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 –❖ Managed Territory Operations: Managed 5 government depots with a volume of approximately INR 250 crore across North Bengal and Sikkim, ensuring business objectives were met, including primary and secondary sales, market share growth, and effective inventory control.❖ Led and Developed Teams: Led a team of 6 Area Sales Managers, improving outlet execution and optimizing the Route to Consumer strategy. Coordinated with merchandisers to enhance on-ground performance, achieving better market coverage.❖ Executed Sales Strategies: Designed and executed Below The Line (BTL) and Through The Line (TTL) sales promotion schemes, along with outlet tie-ups, which drove significant market penetration and sales growth in key segments.❖ Ensured Regulatory Compliance: Oversaw regulatory compliance, particularly excise liaising and brand registration processes in Sikkim, ensuring all operations adhered to local laws and guidelines, preventing legal or operational disruptions.❖ Administered Budgets and Market Analysis: Managed the territory’s Net Sales Value (NSV) and spending budget, optimizing resource allocation to boost market share across various segments. Conducted detailed market analysis to guide strategic decisions and resource distribution. -
Sales ManagerBacardi Aug 2015 - Dec 2017Greater Mumbai, Daman Diu & Gujrat𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 –❖ Managed P&L and Sales Operations: Effectively handled Profit and Loss (P&L) responsibilities, overseeing distribution, product launches, and sales execution across Mumbai, Thane, Daman, Diu, and Gujarat. Achieved organizational sales targets through strategic planning, budgeting, and execution.❖ Launched and Promoted Brands: Successfully introduced Dewar's Blended Scotch Whisky into the competitive Mumbai and Thane markets by utilizing market segmentation and competitor analysis. Enhanced brand awareness, driving customer demand and reinforcing Bacardi's market position.❖ Optimized Sales Processes: Led the development and implementation of a Sales Force Automation module, streamlining order collection, stock management, and inventory control. Improved overall sales force efficiency and operational coordination.❖ Recognized for Exceptional Performance: Received the prestigious "Fly Beyond Award" for surpassing sales targets and collections in 2015-16, contributing to a 5% increase in annual sales revenue and elevating Bacardi’s market impact. -
Sales ManagerHindustan Coca Cola Beverages Pvt Ltd Apr 2011 - Aug 2015Pune District, India𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 –❖ Led Sales Teams and Market Expansion: Managed and led sales teams in Thane and Pune, supervising up to 7 Sales Executives, 33 Market Developers, and 7 Distributors in Thane, and 4 ASMs, 11 SEs, 44 MDs, and 43 Distributors in Pune. As General Manager (GM) - ROM, oversaw larger teams across the region, driving market penetration.❖ Established Route-to-Market and Boosted Revenue Growth: Designed and implemented Route-to-Market (RTM) strategies, driving enhanced market reach and improving Gross Revenue Percentage (GR%). Focused on optimizing operational efficiency and boosting profitability.❖ Developed Strategic Sales Processes: Created and executed product mix and Go-To-Market (GTM) strategies, improving market share. Implemented Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems, ensuring transparent, efficient, and scalable business processes across the territory.❖ Recognized for Business Growth and Excellence: Generated an annual business of INR 150 Crore and achieved a 25% conversion rate through Telecaller service modules. Awarded Best ASM in 2012 and 2013 for driving the highest UC growth while adhering to budget constraints and demonstrating excellence in managing competition accounts. -
Area Sales ManagerBacardi Jun 2009 - Apr 2011Mumbai Area, India𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 –❖ Led Sales Teams and Operations: Managed a team of 2 Distributors, 2 Executives, and 10 Direct Sales Representatives (DSRs) across South and Central Mumbai, ensuring smooth operations and team performance to meet sales objectives.❖ Drove Market Penetration and Product Introduction: Conducted market analysis to introduce BIO products successfully in the Mumbai market, contributing significantly to department revenue. Developed and implemented the Route-to-Market (RTM) plan for enhanced distribution and market reach.❖ Negotiated Deals and Managed Sales Targets: Identified emerging markets, negotiated deals aligned with company contract guidelines, and consistently achieved personal and team sales targets. Finalized deals that contributed to significant market growth in South and Central Mumbai.❖ Enhanced Customer Relations and Product Presence: Maintained high customer service standards by resolving complaints promptly, contributing to improved customer satisfaction and retention. Successfully established BIO products in Maharashtra and Goa, enhancing brand recognition and market presence.
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ExecutivePepsico Sep 2003 - Jun 2009Mumbai Area, India
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Territory Sales In-ChargeHindustan Unilever Ltd Apr 2001 - Aug 2003Indore Area, India
Anshuman Mishra Education Details
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Business Administration, Management And Operations -
Business Administration, Management And Operations
Frequently Asked Questions about Anshuman Mishra
What company does Anshuman Mishra work for?
Anshuman Mishra works for Pepsico
What is Anshuman Mishra's role at the current company?
Anshuman Mishra's current role is General Manager @ PepsiCo India Pvt. Ltd. ✦ Sales and Marketing ✦ Operations Excellence ✦ Brand Management & Product Positioning ✦ 22+ Years Exp ✦ FMCG & Alcobev Sector ✦ Strategic Business Development Leader ✦.
What schools did Anshuman Mishra attend?
Anshuman Mishra attended Xlri Jamshedpur, Indian Institute Of Management, Calcutta, Dr. Ram Manohar Lohia Awadh University, Faizabad.
Who are Anshuman Mishra's colleagues?
Anshuman Mishra's colleagues are Tetiana Naumenko, Renee Elliott, Hugo Ramòn Cabrera, Ivany Galvez, Abdelmonem Mohamed, Marcelo Daniel Rodriguez, Vicente Briceño.
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Anshuman Mishra
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Anshuman Mishra
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Anshuman Mishra
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