• Developed a food and travel blog using WordPress, which generated 46.3% of direct traffic, 18. 9% of organic traffic and 25% traffic from Social Media channels. Reduced bounce rate of the blog from 95% to 35%. The average Bounce rate is around 35-40% • Total blog visitors are 21,000, and the total viewership of the blog is 46,000. Every month added around 400-500 new unique visitors from countries like India, the United States, the Netherlands, United Kingdom. • The average CTR of the entire website is 1.2 %. In addition, 20+ long tail keywords rank on Google’s 1st and 2nd Search Engine Result Page with 8%-12% CTR, and 200+ keywords rank on Google’s Search Engine Result Page(SERP). • To name a few keywords that are ranking on Google’s 1st and 2nd SERP- “ best places to eat in jama masjid”, “chicken beliram”, and “Chinese restaurant in south delhi”. • Created 10+ Facebook advertising campaigns for a limited period to generate blog clicks and Instagram reach. Used the A/B testing method to understand which ad performed better. • Conducted keyword research using Google Keyword Planner and SEMrush for blog posts and executed On-Page- SEO and Off-Page SEO on 150+ blog posts. • Gained hands-on experience and understanding of how Search Engine Marketing works using Google AdWords.

• Directed and mobilized high-quality performance from front- and back-end teams. Team consisted of 6 members.• Formulated, developed and successfully launched an offline marketing campaign called “Beat the Heat.”• Developed contributed to and managed various digital marketing campaigns

• Drove revenue maximization and delivered on organizational objectives by cultivating and nurturing existing and new business partnerships. • Utilize organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change.• Leveraged strong local market knowledge and ability to provide digital partner recommendations.

• Determined and helped capitalize on improvement opportunities by evaluating existing plans, processes and events planning services.• Played a key role in identifying growth areas by conducting market research.• Wrote and presented scripted sales talks to customers.• Boosted brand awareness by producing innovative advertising tactics and implementing new solutions.

• Deployed compelling marketing campaigns and strategic plans to enhance brand awareness.• Forecasted sales and projected profits through adept compilation and analysis of product, market and customer data.