Media Campaign Management Lead (Windows/Surface/Office)• Working with Consumer Global Media team on Performance Marketing Campaigns (planning, review and optimisation). Brand Campaigns like Windows 7 EOS, Windows10, Windows11 launch, Surface Laptops launch (GTM/product launches/Partner Campaigns/ Festive promotions), Lead Gen Campaigns. • Working with multiple local agencies for hyperlocal events/partner events (schools/colleges/malls/local markets/seminars) as well as Market Research campaigns • Working with Distributotrs & Device partners - Dell/HP/Lenovo on joint marketing campaigns• Stakeholder Management (India and Global Consumer team) for efficient campaign delivery across paid, earned and owned channels • Working closely with cross functional teams – IT/Sales to meet campaign deliverables India Lead for Content/Creative Management • Leading agency strategy & management for all creative and content requirement. Working directly with team on content strategy(media campaign ads/brand activations/ e-com campaigns/EDM/brochures/newsletters/ radio ads/print ads/video ads/event creatives/website content)• Leading specialised team for creating promotional Video ads. Created content for couple of ads personally • Leading engagement with Microsoft device partners/distributors for content/ brand alignment and supportIndia Lead for Consumer Brand localization • Leading local asset readiness in alignment with HQ guidelines• India Lead for Brand/Legal/Privacy compliance support

Online Marketing and Brand Communication • Core Member of the Flagship Product launch (CG Slate)as Digital Marketing head (hired the digital marketing team)• Responsible for driving the key metrics (Media Spend, Revenue, Performance Metrics) for sales/lead generation campaigns including Amazon & Flipkart campaigns • Leading Branding and Content creation strategies for the Website, Social Networks, Blogs• Overseeing PPC, SEO, email-marketing campaigns to maximise site traffic and sales demand• Managing Performance Marketing agencies/ content publishers/ affiliates/ influencers• Leading agencies/ inhouse designers for product collaterals• Leading performance and optimisation strategies (Google Analytics, Google Ads, Facebook Business Manager) • Working closely with cross functional teams – IT/Sales/ • Overseeing the Customer Support team/Product Demo team for performance evaluation of the Lead Generation campaignsExperiential/Offline Marketing• Launched CG Slate across FirstCry Stores with in-store BTL campaigns (Delhi/NCR)• BTL activations across RWAs/ Local Markets & Schools in Delhi/NCR (visibility and leads)

Online Marketing & Brand Communication• Creating the complete marketing plan with focus on Brand Awareness, Customer Acquisition, Engagement & Retention • Overseeing all Performance Marketing Content creation strategies for Website, Social and Blogs • Overseeing Marketing Alliances• Overseeing SEM and SEO campaigns Strategically maximize site traffic, sales demand and customer base through affiliate marketing, native ads, strategic alliances and other online/offline promotionsContent creation strategies for social networks and blogs to generate more leads and trafficTaking care of Brand Communication & PROffline Campaigns• Overseeing all BTL Activations in RWAs and Local Markets• Planning and Execution of Celebrity Talks and WorkshopsMarketing Operations • Handling Escalations of Logistics Channel, Vendor Channel and Customer Support• Collaborating with the IT Team for website enhancement, design/ layout and content iterations• Working on ideas for website enhancement- design/ layout and updating content within the appropriate categories

Marketing Manager for afaqs! Campus, the Digital Marketing training and publishing arm of afaqs!• New Business development B2B &B2C• Conceptualization, planning and execution of workshops for corporate and B-Schools.• Handling Social Media and other promotion channels for afaqs! Campus• Heading Operations, Vendor management and Book Sales • Compilation of Digital@Work” – A compendium of India’s successful Digital Campaigns (2012-2013)• Support Editor for the book- The Curious Digital Marketer 1 & 2

• Handling the direct servicing of corporate accounts of the company and new business generation. Soliciting negotiations with the corporate and managing the corporate communications for the company.• Regular interaction and follow up with the clients and agents and brokers for understanding the yearly portfolio and rendering requirement based services and increasing the company’s portfolio share• Handling operations of the key accounts as part of servicing profile• Act as a liaison between the client and the internal teams (claims/underwriting/operations) on the proposals received• Handling day to day queries, negotiating and bridging the gap for smooth functioning of the account.• Revenue generation through monthly renewals and up-selling as per the targets