Anshupriya Sharma Email & Phone Number

Gurugram, HR, IN

Gurgaon, India

• Media Campaign Management Lead (Windows/Surface/Office)
• Working with Consumer Global Media team on Performance Marketing Campaigns (planning, review and optimisation). Brand Campaigns like Windows 7 EOS, Windows10, Windows11 launch, Surface Laptops launch (GTM/product.
• Working with multiple local agencies for hyperlocal events/partner events (schools/colleges/malls/local markets/seminars) as well as Market Research campaigns
• Working with Distributotrs & Device partners - Dell/HP/Lenovo on joint marketing campaigns
• Stakeholder Management (India and Global Consumer team) for efficient campaign delivery across paid, earned and owned channels
• Working closely with cross functional teams – IT/Sales to meet campaign deliverables India Lead for Content/Creative Management

Noida Area, India

• Online Marketing and Brand Communication
• Core Member of the Flagship Product launch (CG Slate)as Digital Marketing head (hired the digital marketing team)
• Responsible for driving the key metrics (Media Spend, Revenue, Performance Metrics) for sales/lead generation campaigns including Amazon & Flipkart campaigns
• Leading Branding and Content creation strategies for the Website, Social Networks, Blogs
• Overseeing PPC, SEO, email-marketing campaigns to maximise site traffic and sales demand
• Managing Performance Marketing agencies/ content publishers/ affiliates/ influencers

New Delhi Area, India

• Online Marketing & Brand Communication
• Creating the complete marketing plan with focus on Brand Awareness, Customer Acquisition, Engagement & Retention
• Overseeing all Performance Marketing Content creation strategies for Website, Social and Blogs
• Overseeing Marketing Alliances
• Overseeing SEM and SEO campaigns Strategically maximize site traffic, sales demand and customer base through affiliate marketing, native ads, strategic alliances and other online/offline promotionsContent creation.
• Overseeing all BTL Activations in RWAs and Local Markets

Noida

• Marketing Manager for afaqs! Campus, the Digital Marketing training and publishing arm of afaqs!
• New Business development B2B &B2C
• Conceptualization, planning and execution of workshops for corporate and B-Schools.
• Handling Social Media and other promotion channels for afaqs! Campus
• Heading Operations, Vendor management and Book Sales
• Compilation of Digital@Work” – A compendium of India’s successful Digital Campaigns (2012-2013)

Gurgaon

• Handling the direct servicing of corporate accounts of the company and new business generation. Soliciting negotiations with the corporate and managing the corporate communications for the company.
• Regular interaction and follow up with the clients and agents and brokers for understanding the yearly portfolio and rendering requirement based services and increasing the company’s portfolio share
• Handling operations of the key accounts as part of servicing profile
• Act as a liaison between the client and the internal teams (claims/underwriting/operations) on the proposals received
• Handling day to day queries, negotiating and bridging the gap for smooth functioning of the account.
• Revenue generation through monthly renewals and up-selling as per the targets

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (Ba), History

Education record