Social Marketing Specialist
Current• Designs/manages effective paid social campaigns (SMA) end-to-end, collaborating with accounts and creative teams in campaign development through execution, developing, and interpreting reports with accuracy• Manages SMM and content marketing schedules for select clients; ensuring cohesion between paid and organic efforts and demonstrating integrated proof-of-performance convincinglyacross tactics• Serves as a strategic voice in new business development for objectives-aligned social marketing and media placement (new and existing clients) as well as in SMM and content marketing opportunities• Designs/manages "social brand/community" standards for VIP clients leveraging paid social media and organic strategies; as needed• Serves as a strategy resource to other team members, placing special focus on aligning paid and content-driven social approaches to achieve integrated results for clients, through on-strategy creative that is “on trend” and right-fit for objectives• Manages agency social ecosystems, access, and permissions-based technical setups, to ensure best practice adherence across platforms• Provides digital marketing support in complementary areas of knowledge including simple Google campaigns (Search, Display, YouTube) as well as HubSpot, Shopify integration• Guides Social Media & Content Specialist in integration of social "selling/marketing" tools on client social platforms, including shop or purchase integrations