Commercial lead for Managed Care and HME markets for Personal Care Division. Accountable for achieving sales budgets & P&L. Successfully increased the division's Managed Care market share and profitability by directing the development of marketing strategies and sales support tailored to insurance providers. Created comprehensive plan to educate, onboard, and retain case managers for division-based product lines. Developed HME marketing programs aimed at driving retail business growth through strategies including merchandizing materials, consumer education, samples, and packaging. Grew HME's Medicaid-based business by implementing new HME-focused formularies, advertising, and reimbursement support.

Led Medline marketing efforts in the +$2B incontinence product category. Drove brand growth, market share, profitability, and relevance in traditional retail category (Food/Mass/Drug/Online). Championed the development of retail-facing new products from new product concept to launch. Converted shopper/user insights into actionable retail strategies. Collaborated closely with sales leadership on driving distribution in to new channels.

Served as a key internal innovation champion who leveraged consumer insights to help CPG brands identify innovation & business opportunities, designed a robust five year innovation pipeline of new products, delivered innovative ideas to delight customers, created a high degree of differentiation, closely partnered with marketing director and leadership team, and drove future customer / revenue growth.

Communicated and drove vision for the Cottonelle Toilet Paper Brand by leading the 5 year strategic business plan / marketing plan which includes product innovation, concept writing, core strategies, acted as the director for division identifying new technologies to expand, and outlined financials by product variant for this billion dollar brand.

Directed a large team (11+) on the Scott Toilet Paper, Cottonelle Toilet Paper, and Viva Towels businesses managing multiple aspects of the brand/retailer relationship including marketing execution, long term retailer growth strategies, managing shopper marketing efforts, trade allocation, and sales calls with buyers.

Championed development of new product pipeline / innovation on the Huggies Pull-Ups Training Pant Brand, quantified marketing opportunities, generated consumer insights, identified claims, positioning, and managed projects through launch.

Directed all marketing efforts for the Canadian Huggies Diapers business including development and implementation of key growth strategies, supervised and developed 2 assistant brand managers, and managed country P&L generating double digit sales increases over $50 million dollars.

Directed many components of the Cottonelle Toilet Paper Brand including consumer promotion, packaging, trade and volume tracking, competitive analysis, sales presentation, pricing analysis, and launch coordination of Cottonelle Aloe & E & Cottonelle Ultra Toilet Paper.