WW Standalone Selling Price Accounting - Software & Acquisitions

Consulted on multi-channel media sales for franchise businesses

Identified and strategized growth opportunities for Rolling Stone digital business across North East territory; collaborated with integrated sellers; spearheaded the creation of digital sales materials; managed existing accounts and new business. Clients: Dell, Jagermeister, Timberland

Generated advertising revenue that contributed to Tasting Table’s tremendous growth since launch; lead and hired sales team; identified strategic accounts and growth opportunities; created compelling sales materials and marketing programs. Clients: American Express, Chase, Citi, MasterCard, Visa, Acura, Mercedes-Benz, Whole Foods Market, Williams-Sonoma, Fresh Direct, Campbell’s, Starbucks, Nestle, Pepsi, Coca-Cola, Anheuser-Busch, Diageo, Heineken, Patron, Tito’s Vodka, Absolut, British Airways, Hyatt, Starwood

Sold pharmaceutical, liquor and packaged goods advertising for magazine brands in the celebrity weekly category; consulted clients; developed strategic results-oriented marketing programs; lead brainstorming with creative services and research departments to develop category-specific sales materials. Clients: Bayer Healthcare, Bristol Myers Squibb, Church & Dwight, Energizer Holdings, Kraft Foods, Absolut Spirits Co., Alberto Culver, AstraZeneca, Ferrero USA, Hershey’s, Merck, Pfizer, Schering-Plough, Skyy Spirits

Sold and executed integrated marketing programs in print, online, and events to automotive, electronics, tobacco, beer, and travel clients and their agencies nationwide. Clients: Audi, V olvo, Ford, Chrysler, General Motors (Hummer, Saab, Saturn), Anheuser-Busch, Heineken USA, Kirin Beer, Sapporo Beer, Samsung, vtech