Anson Li Email & Phone Number

Salt Lake City, UT, US

Los Angeles, CA, US

• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Improved targeting, attribution level data, and turn-key reporting aiding in the increase of ROAS +15% QoQ.
• Successfully migrated websites and mobile apps from Universal Analytics 3 to Google Analytics 4.
• Developed project management Airtable base to measure and streamline projects improving productivity by +20%.
• Designed, engineered, and launched data pipelines from 20 sources to transform data and automate reporting. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Lead team on strategy, processes, policies, technology, and organization of MarTech and analytics.

Cos Cob, Connecticut, US

• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Acquired over 2MM new customers in less than 1.5 years with <$4 customer acquisition cost at 2X ROI for AVOD, TVOD, and FAST LOBs.
• Was instrumental in rebuild of strategy, KPIs, operations, MarTech, and reporting for the Marketing department.
• Unified and standardized data from over 30 marketing channels to provide a clear view of paid marketing performance in an omnichannel environment.
• Built 25 easy-to-use marketing dashboards that providing digestible insights.
• Spearheaded partner marketing campaigns with high-profile brands such as Amazon, Petco, Lyft, The General, Family Dollar, and Chegg.

Crawley, England, GB

• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Generated over $25MM yearly digital marketing revenue with high ROAS.
• Increased customer lifetime value by 25% in two years.
• Successfully gained over 270 high traffic keywords in positions 1-3 on Google search including 20 featured snippets.
• Improved online brand reputation from 2.5 stars to 4 stars on Google, Facebook, and Trustpilot in one year.
• Received Award of Excellence in 2019 from executive leadership.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• 𝗦𝗲𝗹𝗲𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Rejuvenation Therapeutics, BeautyJoint, Wolo Snacks, MOBs Shoes𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Founded freelance agency that provided digital marketing and web development services to B2C and B2B clients.
• Created business infrastructure from the ground up.
• Developed paid social, PPC, email, display, and content marketing campaigns.
• Managed two developers building websites, apps, and performing technical SEO.
• Owned sales, contract negotiations, and client relationships.

Los Angeles, CA, US

• 𝗦𝗲𝗹𝗲𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Gordon Gordon Lawyers, Novey Law Group, Marshall Law Firm, Forte Law Group𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Provided web development, maintenance, and support services for clients at a medium-sized web development agency.
• Coordinated with other developers, creative team, and account managers to develop websites, maintain project deadlines, and ensure quality of work. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Built over 30+ websites in various verticals including medical, legal, and finance.
• Promoted to managing support staff; leading and building processes for general maintenance of over 300+ websites.
• Improved company’s response time to support tickets to less than 4 hours and achieved a 90% customer satisfaction rating for the support team in 2017.

City Of Industry, CA, US

• Assisted in paid search, affiliate, and social media marketing responsibilities.
• Increased social engagement by +30% and reduced CPC on paid search by -10% QoQ.

• Provided lead generation marketing for B2B investment management firm.
• Created promotional outreach materials and oversaw distribution to potential leads.
• Developed webinar program to nurture MQLs and turn them into clients.
• Met with prospective clients to promote company products and services.

Santa Monica, California, US

• Mentored and managed by Rome Thomas (SVP of Artist Development)
• Assisted in the development of marketing campaigns for artists Maroon 5, Flyleaf, Hollywood Undead, Churchill, and K'Naan

Santa Monica, California, US

• Selected as a model representative for the promotion and success of the program.
• Spread the word around CSULB campus about GRAMMY U and helped students in joining the organization.
• Made presentations at organizations and during various classes to present information on GRAMMY U.
• Assisted The Recording Academy with on-site support at various events and projects, including the Grammy Awards, voting committees, and more.

Marketing, Marketing

Education record