Anson Li Email & Phone Number

Salt Lake City, Ut, Us

Los Angeles, Ca, Us

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Improved targeting, attribution level data, and turn-key reporting aiding in the increase of ROAS +15% QoQ. • Successfully migrated websites and mobile apps from Universal Analytics 3 to Google Analytics 4. • Developed project management Airtable base to measure and streamline projects improving productivity by +20%. • Designed, engineered, and launched data pipelines from 20 sources to transform data and automate reporting. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Lead team on strategy, processes, policies, technology, and organization of MarTech and analytics. • Establish analytic and MarTech foundations through modernization of tech stack and data democratization. • Daily collaboration amongst C-Suite and cross-departments to empower decision making through data and research. • Mentored marketing interns fostering a culture of continuous learning and professional development within the team.

Cos Cob, Connecticut, Us

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Acquired over 2MM new customers in less than 1.5 years with <$4 customer acquisition cost at 2X ROI for AVOD, TVOD, and FAST LOBs. •Was instrumental in rebuild of strategy, KPIs, operations, MarTech, and reporting for the Marketing department.• Unified and standardized data from over 30 marketing channels to provide a clear view of paid marketing performance in an omnichannel environment. • Built 25 easy-to-use marketing dashboards that providing digestible insights.• Spearheaded partner marketing campaigns with high-profile brands such as Amazon, Petco, Lyft, The General, Family Dollar, and Chegg.• Grew Popcornflix YouTube channel by 400k+ new subscribers in 2022. • Q4 2022 Redbox paid media campaign drove over 80k new app downloads and over 60MM minutes of streaming watch time. (Highest since pre-pandemic).• Received All-Star award in 2022 for outstanding performance.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Managed marketing for large publicly traded entertainment conglomerate overseeing Crackle, Redbox, Chicken Soup for the Soul, Popcornflix, and Truli brands. • Planned, managed, and forecasted a $5MM yearly paid media budget using data-driven strategies that deliver on business objectives. • Streamlined operations for media and project management, integrating operation data across multiple teams using tools like Airtable, Jira, Looker, and Tableau.• Oversaw multiple media agencies to execute campaigns across 30+ marketing channels within seven advertising categories: Search, Social, Mobile, Display, Video, Connected TV, and OOH.• Activated marketing data by developing advanced analytic reporting and building dashboards to empower marketing team members and gather insights. • Created go-to-market media strategies for original TV shows and movies. • Worked with Product teams on marketing enhancement roadmap. • Managed and nurture partner relationships to enhance business growth and increase revenue opportunities.

Crawley, England, Gb

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Generated over $25MM yearly digital marketing revenue with high ROAS. • Increased customer lifetime value by 25% in two years. • Successfully gained over 270 high traffic keywords in positions 1-3 on Google search including 20 featured snippets. • Improved online brand reputation from 2.5 stars to 4 stars on Google, Facebook, and Trustpilot in one year. • Received Award of Excellence in 2019 from executive leadership.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Managed PPC, Display, Affiliate, Social Media, SEO, Brand Reputation, and Content Marketing for large experiential travel company overseeing YMT Vacations, Europe Express, and Go-Today brands. • Planned, managed, and forecasted $2MM yearly digital budget.• Oversaw media agencies ensuring alignment with strategy and goals. • Developed marketing operations via Airtable to manage ad hoc projects, campaign calendars, creative and copy approvals, and data integration into wider org Airtable bases. • Collaborated closely with Sales team to drive offline conversions and revenue growth from marketing initiatives.• Leveraged Salesforce to create personalized journey flows to provide a seamless experience between all marketing channels. • Conducted keyword research, content planning, SEO optimizations, and link building activities to improve search rankings to drive traffic and sales online. • Built custom landing pages and microsites to support sweepstakes, referral, and loyalty programs.

𝗦𝗲𝗹𝗲𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Rejuvenation Therapeutics, BeautyJoint, Wolo Snacks, MOBs Shoes𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 • Founded freelance agency that provided digital marketing and web development services to B2C and B2B clients.• Created business infrastructure from the ground up. • Developed paid social, PPC, email, display, and content marketing campaigns.• Managed two developers building websites, apps, and performing technical SEO.• Owned sales, contract negotiations, and client relationships.• Created reports and presentations to deliver digestible learnings from data to clients.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Gained over 20+ clients in less than 1 year in various verticals including eCommerce, finance, legal, food, entertainment, fashion, and beauty.• Successfully increased relevant visitor traffic and conversions up to +800% for established clients.

Los Angeles, Ca, Us

𝗦𝗲𝗹𝗲𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Gordon Gordon Lawyers, Novey Law Group, Marshall Law Firm, Forte Law Group𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Provided web development, maintenance, and support services for clients at a medium-sized web development agency. • Coordinated with other developers, creative team, and account managers to develop websites, maintain project deadlines, and ensure quality of work. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Built over 30+ websites in various verticals including medical, legal, and finance.• Promoted to managing support staff; leading and building processes for general maintenance of over 300+ websites.• Improved company’s response time to support tickets to less than 4 hours and achieved a 90% customer satisfaction rating for the support team in 2017.

City Of Industry, Ca, Us

• Assisted in paid search, affiliate, and social media marketing responsibilities.• Increased social engagement by +30% and reduced CPC on paid search by -10% QoQ.

• Provided lead generation marketing for B2B investment management firm.• Created promotional outreach materials and oversaw distribution to potential leads.• Developed webinar program to nurture MQLs and turn them into clients.• Met with prospective clients to promote company products and services.

Santa Monica, California, Us

• Mentored and managed by Rome Thomas (SVP of Artist Development)• Assisted in the development of marketing campaigns for artists Maroon 5, Flyleaf, Hollywood Undead, Churchill, and K'Naan

Santa Monica, California, Us

• Selected as a model representative for the promotion and success of the program. • Spread the word around CSULB campus about GRAMMY U and helped students in joining the organization.• Made presentations at organizations and during various classes to present information on GRAMMY U.• Assisted The Recording Academy with on-site support at various events and projects, including the Grammy Awards, voting committees, and more.

Marketing, Marketing

Education record