Advertising as sought after as Entertainment.We’ve been honored 3 times as one of Ad Age’s Agencies of the Year coming up with such campaigns like “Netflix is a Joke” and LEGO’s “You’re Gonna Need a Bigger Imagination.” Battery's Model: Classic marketing principles + Silicon Valley innovation + Hollywood storytelling. We create long lasting brands (classic principles) that move at the speed of innovation (Silicon Valley) with work that's culturally impactful (Hollywood). The result is advertising that stands out for its entertainment value. We apply that to our client’s brands that are already entertaining like Netflix and Epic Games and then we extend that to brands that don’t have an obvious entertainment quality like the Royal Bank of Canada and so many others.Battery has offices in LA, Chicago, Toronto and Shanghai and is a lead creative agency of the Paris-based Havas Group.

I finally heeded the Jedi calling to become an entrepreneur and co-founded the blogger marketing platform Rocket XL.Later pivoting into a social agency, we were lucky to be in the right place at the right time by starting one of the first pure play social media marketing platforms growing to 5 offices in LA, NYC, London, Toronto and Sweden working with some of the smartest clients in the world like Unilever, Kraft, Coke, PepsiCo, Samsung and the NHL.We sold Rocket XL to Cossette Communications and it now operates as Dare.

At JAKKS, I honed the craft of thinking like an enterpreneur.JAKKS, then the world's 4th largest toy company with nearly $1B in annual sales, I helped build one of the best-selling toy categories of the decade called plug and play tv games. I established the international division and oversaw global marketing. By expanding our distribution across the globe and developing products for some of the hottest licenses, we generated over $500 Million in global sales during my tenor.

Fresh out of business school, I started my career at the games division of Universal Studios. That's like winning the jackpot the first time you buy a lottery card. I joined a small team of 8 people at the video games division of Universal Studios producing a handful of games licenses. Within 3 years, we grew to over 200 people producing hundreds of games including The Lord of the Rings, Hulk and Fast and The Furious.

Yes it’s cliche to start in the mailroom of a Hollywood studio, but the perks were great!