The Google Ads Performance Marketing Manager is responsible for the strategic planning, execution, and optimization of digital marketing campaigns on Google Ads. This role involves managing and optimizing paid search, display, shopping, and video campaigns to achieve business objectives such as increasing traffic, boosting conversions, and maximizing return on investment (ROI).DUTIES AND RESPONSIBILITIES:✓ Develop comprehensive Google Ads strategies to meet business goals.✓ Create, manage, and optimize Google Ads campaigns across various channels.✓ Oversee bid strategies, budget allocation, and daily performance tracking.✓ Analyze campaign performance data to identify trends, insights, and areas for improvement.✓ Generate detailed reports on key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.✓Conduct A/B testing to optimize ad copy, keywords, and landing pages.✓ Implement continuous improvements to enhance campaign performance and ROI.✓ Perform extensive keyword research to identify high-performing keywords.✓ Write compelling ad copy that aligns with brand messaging and meets Google Ads policies.✓ Utilize advanced audience targeting options such as demographics, interests, and remarketing.✓ Create and optimize custom audiences to improve targeting accuracy and relevance.✓ Work closely with cross-functional teams, including marketing, sales, and product development.✓ Keep up-to-date with the latest trends, updates, and best practices in Google Ads and digital marketing.