Engagement Media helps organizations with their digital strategy to become thought leaders and deliver leads. I am responsible for new business development, digital strategy & execution for local and global clients. I am assisting clients in building a data-driven digital marketing machine. I have delivered successful projects for thought leadership, lead generation, and improved the customer experience in several industries; Sustainability, Engineering, Travel, Retail, Food & hospitality. I have thorough knowledge and insights in SEO, Advertising, Business Strategy, Influencer marketing, User Generated Content, and Storytelling, working together with professionals and agencies to drive clients’ best results.

Sharing knowledge to improve and inspire other people is always much fun. I am lecturing content marketing in masterclasses and master courses, helping people to give their content marketing skills a boost. I am acknowledged as a top tier speaker.

Very Proud to be acknowledged for writing one of the best digital marketing books about content. The book received the 2nd prize for the best Marketing Literature Prize in 2018 and received a nomination for 2018 Managementboek of the Year.Potential customers use the digital domain more and more, looking for information about products and services. With relevant and engaging content, you will elevate your company to the next level. Many companies have content but no content marketing. Content, Oxygen for customers gives you a clear structure with the innovative Content Marketing Canvas model. This book also helps to build your content marketing strategy and making informed tactical choices.

We are working with a great team of colleagues to improve marketers' digital skills and drive innovative thinking. I am lecturing Digital Strategy, Digital Transformation, Content Marketing, and Social Business on a postmaster level. I have been acknowledged as one of the top 10 lecturers/speakers out of 200 within the institute.

I lecture Content Marketing, Storytelling, Content management, Content creation, Social Media Advertising, Social Media and Social Business a few times a year.

I am responsible for developing and implementing an omnichannel strategy on the Group level, working closely with divisions. This includes vendor selections, integration partners, website design, project management, marketing automation, and rolling out communications.

For the Dutch Dialogue Marketing Association, I have been chairman of the social media body. Together with a team of voluntary professionals, we advised companies on how to implement social media on a legislative level.

DeMeter provides inspiring events together with experts in the digital marketing space. After being chairman for over three years over a decade ago, I volunteered and fulfilled the interim co-chairman position for four months with the primary goal of finding a new chairperson.

Being on a mission to develop and implement a revolutionary digital licensing business model for the music industry and searching for the right market-fit with the digital and social media space. The online music business was going through a turbulent phase with competition from new online possibilities. Buma Digital & Cross-media has been serving the music industry by implementing a digital licensing model that had the right market-fit and helps the industry until today.

Mission: Conquer market share in the market for digital television. Roll out of new services such as digital television, HDTV, Digital Video Recorder (DVR), Video On Demand (VOD). We are selling home entertainment services online and through the cable network.In my role as marketing director, I was responsible for the Product Management team and Marketing Acquisition team. Success: in the dynamic market of digital television services, the team acquired over 500K customers annually, and we became the market leader within two years.

Mission: Develop marketing for InHome, Outdoor, and the CarTV market. This Digital Broadcast and entertainment company was an exciting experience with a unique role in the booming DTV market (DVBT).

Mission: the growth of market share and build a brand. Responsible for 70% of the revenue of the Dutch operation. Product groups: Narrowband, ADSL, IP Telephony, Value Added Services & Entertainment Services across differently positioned brands (Tiscali & 12move). We build market share based on a multi-brand approach in acquisition and brand marketing. Developed online and offline campaigns, and I have set up negotiations and contracts with major retailers such as Albert Heijn and Shell.Success; being the team leader of a group of great marketing professionals, we were able to increase market share from 5% to 20% and build a premium brand in The Netherlands.

After five years of voluntary work for DeMeter, I became Chairman of the Dutch Dialogue and Direct Marketing association DeMeter. The primary goal was to share knowledge of dialogue, direct, and also digital marketing techniques. We have organized over 60 dialogue events together with experts in the market sharing digital marketing insights with top professionals in The Netherlands. It allowed me to build a knowledge base and a network in the Netherlands.

Our mission was to gain market share as an internet and entertainment company by building the (AOL and CompuServe) brand, roll out an internet infrastructure, including content and entertainment services. Develop content and set up a digital publishing and advertising department. Being one of its first employees, our startup was one of the first internet access companies in the Netherlands. The Company grew to 70 FTE’s within two years, which was a challenging and fun working environment with a can-do mentality. My activities focussed on marketing activities with Publishers, OEM Partners, and Retail. Hands-on, building and organizing the marketing infrastructure, Setting up customer care, renting premises, setting up the office, and hiring staff. We became part of AOL-Time-Warner, one of the worlds leading media and entertainment companies. I was a liaison manager within the AOL-Time Warner group in The Netherlands. The organization scaled down due to HQ decisions made early in the internet crises. Success: acquired over one-million customers.

As a business development consultant, I learned the art of consultative selling. I was helping customers with the implementation and organizational consequences of a CRM strategy. Customers were Disney (TV activities) and a fashion retailer (Amici), implementing a CRM program linked to cash registers.

Responsibilities: business development, data broker, (sales), and project management. My clients were national publishers, and newspapers who wanted to expand their subscriber base. I have developed and learned lead-generation and conversion skills.