• Tripled social media following on Facebook, Instagram, and Twitter through influencer outreach and paid ads• Pitched press releases to music blogs and radio hosts, securing an interview with The Archives Podcast as well as multiple features across Youtube music channels• Composed, recorded, released, and promoted EP and three singles on a variety of commercial streaming platforms and music download stores• Created album cover art for releases using Adobe Photoshop, Adobe Illustrator, and Blender• Designed and developed company website from concept to completion with front end engineer

• Revamped company CMS and increased inbound traffic by 40% over a 6 month period by performing A/B and multivariate tests on website content, landing pages, and social media• Utilized Screaming Frog to reroute 404 errors, update meta tags and missing image alt/text attributes, find and repair orphan pages, and audit XML sitemaps• Converted analytics data into easy-to-read dashboards and visualizations for company decision making; bridged gap between marketing and sales teams• Analyzed email marketing campaigns within Constant Contact and provided weekly performance reports with suggested improvements

• Increased website organic traffic by over 100% through keyword research, backlinks, redesigning landing pages, and other SEO best practices• Executed all paid and organic marketing campaigns including setup, budget/bid management, reporting and optimization• Optimized Etsy store item listings through A/B testing of copied products and keyword research• Boosted public engagement for company programs at Smithsonian Institution in Washington DC by designing and promoting interactive media

• Repaired audio and mixed and edited voices, music, and taped sound effects for live performances, workshops, and classes using FL Studio • Composed and produced original music for use in Utpalasia library• Tagged and organized music track metadata

• Consistently displayed expert knowledge of current fitness supplements, diets, and exercise regimes through ongoing market research • Maintained partnerships with community gyms by offering exclusive customer discounts and benefits• Created custom meal plans with supplement recommendations to help customers meet fitness goals• Communicated product information and usage in simple ways with practical examples• Drove sales by recommending products based on understanding customer needs, health and lifestyle restrictions

• Gathered relevant KPI from guests to measure and optimize effectiveness of new exhibits, wax figures, and promotions in Madame Tussauds and The San Francisco Dungeon• Implemented marketing strategies to drive admission sales• Maintained relationships with partner companies by meeting target sales goals for combo packages and promoting flash discounts

• Distributed merchandise as part of the flow team• Organized visuals for electronic and personal care products