Who is Antara Chakraborty? Overview
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Quick answer
Antara Chakraborty is listed as General Manager at Alphacorp, based in Gurgaon, Haryana, India. AeroLeads shows a work email signal at centralpark.in and a matched LinkedIn profile for Antara Chakraborty.
Antara Chakraborty previously worked as Marketing Lead at Central Park In and Vice President at Mullenlowe Lintas Group. Antara Chakraborty holds Executive Mba, Leadership And Management from Indian Institute Of Management, Calcutta.
Company email context
Email format at Alphacorp
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{first}.{last}@centralpark.in
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Profile bio
About Antara Chakraborty
With 17+ years of brand and business marketing experience spanning across diverse business categories like FMCG (RTE & Laundry), Auto, Consumer Internet Company, Retail, Oil & Gas, Consumer Durables & Real Estate] in varied geographies including India, Singapore, Malaysia, Philippines, Vietnam, Australia, and Japan either directly or through strategic partnerships. My capability and competency comprise of driving businesses through effective brand storytelling, segmented and customized go-to-market approach, leveraging new age technologies, social and digital, converting data into insights backed by consumer and trade research. While being on both sides of the table (Client & Agency) can lead diverse mindsets towards a defined brand and business purpose, imperative for building and strengthening brand equity, acquisition, revenue generation and community creation.Functional competency and capability• Define distinctive brand purpose / story, architecture, and operating guidelines• Create robust future ready marketing foundation with right caliber team and partnerships• Bring alive brand experience across customer journey lifecycle (onboarding to retention)• Leverage brand and business content to build reputation and community for commerce• Deploy 360 degree go-to-market with digital first approach for acquisitions
Listed skills include Advertising, Digital Marketing, Marketing Communications, Marketing, and 27 others.
Current workplace
Antara Chakraborty's current company
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11 roles
Antara Chakraborty work experience
A career timeline built from the work history available for this profile.
General Manager
Current
Feb 2024 - Present
Marketing Lead
- Joined as a Marketing lead to drive brand and business marketing for Central Park. Later, designated to MD’s office to drive his business agenda, comprising brand reputation, new business streams, feasibility studies.
- Currently leading the Marketing Team
- Launched Bellavista Studio apartments, comprising project positioning and go-to-market
- Defined and deployed brand content strategy to build community across brand… Show more Joined as a Marketing lead to drive brand and business marketing for Central Park. Later, designated to MD’s office to drive his.
- Defined and deployed brand content strategy to build community across brand audience
- Spearhead commercial and healthcare feasibility study to assess business viability
Feb 2020 - Dec 2023
Vice President
- P&L responsibility for Agency’s biggest businesses in the branch (Havells, Llyod, Dabur, ZEE Entertainment & Modern)
- Guided cross functional team (planning and creative) to create best in class brand campaigns with celebrities
- Spearhead varied business pitches both at Agency and Branch level
Jan 2019 - Jan 2020
Lead Brand And Digital Marketing
- Launched EMAAR in India and spearheaded brand’s digital transformation across CJL
- Created award winning CSR campaign in line with brand’s social pitch
- Marketing SPOC in cross functional business meetings to drive sales and brand affinity
- Defined brand’s content strategy to drive consideration and recommendation share
- Lead generation and business MIS dashboard owner for senior leadership business team
Sep 2016 - May 2018
Account Management & Business Development
- Pitched and won new businesses for the agency amounting to 2Mn USD
- Doubled as a Pre-Sales and Account Management professional for technology clients
- Spearheaded in house product development in line with client’s brand and business brief
Apr 2014 - Apr 2016
Regional Senior Account Manager
- Worked as frontline brand custodian for multinational FMCG brand ‘Ariel’ (Laundry – P&G) for AAI (Singapore, Malaysia, Philippines, Vietnam, India)
- Partnered with global teams (NY and London) for regional business pitches
- Managed Agency’s biggest brand (revenue) Cairn India Limited
- Created award winning campaigns in partnership with Planning and Creative teams
Oct 2012 - Dec 2013
Senior Account Manager
- Worked as frontline brand custodian for designated brands across categories - 7Eleven, Prudential Insurance and Nestle Nesvita
- Worked extensively on brand and product launches that spanned across APAC region
- Worked with Senior Management on key global business accounts pitches involving APAC
Sep 2011 - Apr 2012
Manager Marketing – Brand & Audience (Digital Products)
- Launched gaaan.com, www.indiatimesmail.com & live.indiatimes.com and spearheaded the ‘Retention & Engagement’ Project
- Worked extensively on new product development, content strategy, user acquisition, and revenue generation
- Collaborated with pre-sales teams, for monetizing existing digital products
- Spearheaded brand activation, partnerships, and association to drive equity and affinity
Nov 2007 - May 2011
Senior Brand Services Manager
- Frontline brand custodian for Maruti Suzuki Limited - Alto, Esteem, Omni & Versa
- Won Silver Effie’s for consecutive years for Maruti Alto’s brand re-launch & follow up (mileage) campaigns, 2006 & 2007
- Operationally responsible for day-to-day functioning of the assigned brands, ATL, BTL and Market Research (Metros & Tier 2 towns)
- Partnered with senior leadership teams for new business pitches
Mar 2006 - Nov 2007
Account Executive
- Worked on the entire portfolio of Maggi (FMCG) by Nestle - Noodles, Sauces, Exports (UK & UAE), Flavour World & Purina (pet food by Nestle)
- Part of the team responsible for re-positioning the brand “Maggi Noodles”, from a ‘snacking option’ to a ‘wholesome meal’. It was triggered by intensive research & consumer insights and changed the brand platform.
- Handled the national launch of Maggi… Show more
- Handled the national launch of Maggi Vegetable Atta Noodles successfully Show less
Oct 2004 - Jun 2005
3 education records
Antara Chakraborty education
Executive Mba, Leadership And Management
Post Graduate In Marketing Communication Management, Brand Planning
National Institute Of Advertising
Ba (Hons.) English, English
FAQ
Frequently asked questions about Antara Chakraborty
Quick answers generated from the profile data available on this page.
What company does Antara Chakraborty work for?
Antara Chakraborty works for Alphacorp.
What is Antara Chakraborty's role at Alphacorp?
Antara Chakraborty is listed as General Manager at Alphacorp.
What is Antara Chakraborty's email address?
AeroLeads has found 1 work email signal at @centralpark.in for Antara Chakraborty at Alphacorp.
Where is Antara Chakraborty based?
Antara Chakraborty is based in Gurgaon, Haryana, India while working with Alphacorp.
What companies has Antara Chakraborty worked for?
Antara Chakraborty has worked for Alphacorp, Central Park In, Mullenlowe Lintas Group, Emaar India, and Fyooz Studio.
How can I contact Antara Chakraborty?
You can use AeroLeads to view verified contact signals for Antara Chakraborty at Alphacorp, including work email, phone, and LinkedIn data when available.
What schools did Antara Chakraborty attend?
Antara Chakraborty holds Executive Mba, Leadership And Management from Indian Institute Of Management, Calcutta.
What skills is Antara Chakraborty known for?
Antara Chakraborty is listed with skills including Advertising, Digital Marketing, Marketing Communications, Marketing, Strategy, Online Marketing, Brand Management, and Business Development.
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