With 17+ years of brand and business marketing experience spanning across diverse business categories like FMCG (RTE & Laundry), Auto, Consumer Internet Company, Retail, Oil & Gas, Consumer Durables & Real Estate] in varied geographies including India, Singapore, Malaysia, Philippines, Vietnam, Australia, and Japan either directly or through strategic partnerships. My capability and competency comprise of driving businesses through effective brand storytelling, segmented and customized go-to-market approach, leveraging new age technologies, social and digital, converting data into insights backed by consumer and trade research. While being on both sides of the table (Client & Agency) can lead diverse mindsets towards a defined brand and business purpose, imperative for building and strengthening brand equity, acquisition, revenue generation and community creation.Functional competency and capability• Define distinctive brand purpose / story, architecture, and operating guidelines• Create robust future ready marketing foundation with right caliber team and partnerships• Bring alive brand experience across customer journey lifecycle (onboarding to retention)• Leverage brand and business content to build reputation and community for commerce• Deploy 360 degree go-to-market with digital first approach for acquisitions