Antareepa Thakur, Mba, Frsa Email & Phone Number

London Area, United Kingdom

London, United Kingdom

I lead on the marketing and sales initiatives at Akademi. I am currently planning and implementing a digital campaign to celebrate Akademi’s 40th anniversary, developing content to set the tone for the future of the organisation while celebrating its past. I am working with a PR agency to create press traction along with effective messaging reflective on Akademi’s achievements and future plans. I am updating the website (www.akademi.co.uk) and social media platforms with engaging content. I am responsible for event ticket sales as well as securing leads and end-to-end delivery of client requested events. I also lead on relationship management with key stakeholders such as Government officials, funders, artists, partner organisations and more. I continue to line manage a Marketing Officer and a group of freelancers including filmmakers, copywriters, photographers and graphic designers.Achievements - A successful sales run of Akademi’s The Troth at Edinburgh Fringe and during its autumn tour of the UK with British Army. A press campaign that resulted in The Troth receiving several 5 and 4-star reviews from critics and two prestigious awards - the Herald Angel and the Lustrum.

London, United Kingdom

I was responsible for diversifying the revenue generation stream through developing ideas and delivering commercial work focussing on corporate clients, high net worth individuals and agencies. I developed strategic marketing and communication plans for the organisation. I generated leads and secured contracts from clients wishing to buy Akademi’s services. I managed the company website and production of newsletters and press releases. I was also responsible for event ticket sales and sponsorship for the fundraiser gala. I carried out a brand refreshment exercise in preparation for the 40th-anniversary celebrations of Akademi in 2019-20. I was the go-to point of contact for clients and the press. I also line managed a Marketing Officer.Achievements - Worked on the first international tour of Akademi’s dance theatre show, The Troth. End-to-end marketing and PR campaign management. Over 80 unique press mentions. Won ‘Most Enterprising Charity’ award at Asian Voice Charity Clarity Awards 2017Manage an independent network of South Asian dance artists in the UK and outside through a membership scheme.

London, United Kingdom

I was responsible for setting out a framework, process and systems for the events department of Akademi which creates and delivers bespoke entertainment at client events. I produced marketing, sales and pricing plans and designed the events packages. I researched and generated leads followed by securing contracts from clients wishing to buy Akademi’s services. I was also responsible for the charity’s annual fundraising gala taking care of marketing and external communication, sponsorship, ticket sales, guest and venue liaison, artist management and auction. Besides this, I also provided mentoring support to the Marketing Assistant.

London, United Kingdom

I helped Starlight to build a dialogue with young adults using various channels such as social media, interactive websites and weekly blogs. I built a strategic integrated marketing campaign to promote various music production and relationship management courses. The objective was to help students develop employability skills in the field of music and performing arts. I also launched a partnership programme with local universities and schools to recruit new students under our volunteer scheme. I also spearheaded the industry outreach strategy to provide speakers who can be role models for the students.I created and launched a new website. I also started a weekly blog and produced marketing collaterals such as newsletters, flyers and posters.

London, United Kingdom

Fern Partnership was a startup executive search firm. I worked with the Founding Director and Vice President to establish new operations in London (UK), Chennai and Bangalore (India). I led end-to-end marketing and business development activities in Europe. I managed a team of 8 recruiters and business development executives across geographies. The campaign started with primary market research to identify the target audience and generate a primary customer database. I also used Google web analytic data for Search Engine Optimisation of our new website. Then I ran a successful digital marketing campaign on social media supplemented with direct marketing activities to promote the service offers. Within 6 months, I secured deals with 4 of the largest Indian IT companies.I also established operational processes during the takeover of a flying school by Fern Partnership's investors.

New Delhi Area, India

I started the departmental operations in New Delhi, India. With proven customer relationship management skills, I built a strong corporate client base that included Barclays, Talk Talk, RBS Insurance, Sky Television, and more to generate £100,000 revenue in one year. As part of integrated marketing activities, I worked on an interactive TV channel that was launched in collaboration with Sky TV. This helped to secure 300,000 subscribers across India in the first year. This initiative was supported by updated and interactive content on the corporate website. I also ran direct marketing campaigns and with the help of a digital team, created banner ads and direct mailers. I developed and implemented project plans for the entire function. I monitored, evaluated and reported the project progress and interpreted the feedback in the form of the balanced scorecard. I worked on successful events bringing together diplomats, writers, journalists, policy-makers and corporate houses to confront the barriers of modern-day English usage and fill the gap within and between cultures. I also managed live webcast of sessions.

Chennai Area, India

Corporate MarketingContinuously monitored competitor offeringsAssessed of revenue from global retained and potential customers.Created strategic marketing plans to address revenue targets.Was responsible for forecasting and base-lining the revenue for the entire year.Developed a custom proposition based on customer insightWas responsible for imparting knowledge on Sales Force Automation to the entire team in Chennai.Cultural RelationsWorked with Indo-Korean Cultural Centre and Indo-Polish Chamber of Commerce to organise programs on Inter-cultural exchange.Brand ManagementInteracted with Senior executives including Chairman, MD, Board Of Directors & CEOFostered and maintained relationships with over 300+ corporate alliances in Chennai Created branding collaterals & canvass for new clients.Team HandlingWorked with a team of 5 Assistant Relationship Managers.

Chennai Area, India

Reporting to the Commercial Sales Manager & General Manager, Tamil Nadu (Region). Assessing the revenue potential Chennai market and conceptualizing Go-to-Market strategy. Also looked into branding Taj as a cultural hub by partnering with embassies to conduct joint cultural evenings.

Chennai Area, India

Reporting to the Territory Sales Manager and GM Chennai. Responsible for servicing of 200 corporate clients and achieving the budgeted revenue goals.