Antarika Sen, Phd Email & Phone Number

Singapore

•Established a 4-person Research Innovation team ground up; led strategic experiments that yielded mobile-optimized survey methods and drove product feature inputs on question types, response scale designs and optimal survey lengths•The initiatives directly impacted our user satisfaction ratings (88% reported better survey experience vs competitors), improved user experience (82% satisfied with shorter survey lengths), and reduced poor quality responses by 50%•Designed and implemented a suite of advanced research methodologies (User Segmentation, Pricing Studies, MaxDiff), and data analysis frameworks for our platform, boosting research offerings and client retention• Engaged in cross-functional collaboration with sales and content marketing teams to socialize insights from experiments and client studies into marketing materials such as articles, infographics, reports and podcasts. This drove inbounds leads • Published several research articles on influential publications such as Greenbook. • Shared innovative survey methodologies and insights gleaned from client and experimental work at 2023 & 2022 Quant UX Con and 2023 European Survey Research Association Conference in Milan.

Singapore

• Led 50+ end-to-end research projects for clients across various industries and sectors; unpacked objectives, selected appropriate methodologies, designed surveys, ran statistical analyses, and presented actionable insights. Received outstanding feedback from several clients• Delivered high-value research and consulting services for industry leading clients, including Google, SONY, Bain, P&G, Publicis, BCG, and Dentsu. My work helped secure six-figure contract renewals and tripled deal sizes for select clients• Expanded my scope to carry out internal research initiatives and experiments to establish best research practices and fine tune research methodologies. The aim is to strive towards achieving high data quality via our research methodologies so that research buyers get quality actionable insights•Expert data-driven storyteller; Spearheaded cross-functional efforts with sales and marketing to socialize insights from experiments and client studies into marketing materials such as articles, infographics, reports, and podcasts• Set up, managed and curated Learn with Milieu blog on our website. Helped in creating compelling content pieces such as articles and infographics to communicate interesting research findings on consumer insights and build thought leadership

Singapore

• As one of the first research hires, worked directly with C-suite leadership team to build and scale the research team; helped expansion to 4 new markets• Established a foundation for standardized research methodologies, efficient client management, and research delivery processes. Created a suite of custom research offerings, data analysis frameworks, and reporting templates, enhancing research execution and facilitating training for other researchers• I worked with a host of industry leading clients including brands, agencies, tech companies, start-ups, NGOs, and government agencies to unpack their research objectives, design quantitative research surveys, conduct fieldwork, analyse data and communicate insights via reports, presentations and effective storytelling• Involved in planning and execution of various end-to-end research studies such as User Segmentation, Brand Health Check, Purchase Behaviour, Product Testing, Concept Testing, Package Design Testing, Ad Testing, Competitive Benchmarking, Campaign Effectiveness, Sentiment Analysis, White-paper / PR Research

Singapore

Business Intelligence• Spearheaded research efforts for Pinjamku, firm’s FinTech portfolio company : conducted systematic weekly competitor analyses, leveraged in-app consumer data and predictive variables to create compelling, strategic insights, and inform product / business decisions resulting in improved identification of reliable customers likely to repay loans and a 20% decrease in loan default rate • Employed primary and secondary research methods to deliver business insights for MW's consulting arm : Developed detailed reports highlighting business opportunities and risks across diverse tech sectors (e.g., FinTech, eCommerce)• Led a team to conceive and develop Momentum Works Index - a comprehensive assessment of investment opportunities in emerging markets. Launched it at the prestigious World Internet Conference at Wuzhen, China Content- Managed and curated content for The Low Down (TLD) blog which is widely read by the tech startup and VC community- Written 30+ opinion pieces on startup and investment trends in Southeast Asia, India, Latam and Middle east- Selected articles that were syndicated with our Chinese blog reached over 1 million views- Several articles were picked up by Tech in Asia, DealstreetAsia, KRAsia, e27, and other influential publications- Oversaw our weekly newsletter content and analysed performance metrics to continually improve design and copy

Singapore

- First class honours; GPA of 4.8/5.0- Among top 20 students globally to be awarded the prestigious NGS-PhD scholarship- Published papers in top tier journals (e.g., PLOS One, Cognition & Emotion) and presented findings at notable conferences- My research topic was the Effect of Aging on Vocal Emotion Encoding and Decoding. Communicating and understanding emotions is crucial to human social interactions throughout the lifespan. Whether someone sounds happy, sad or angry greatly depends on the sound of their voice. This ability is shown to decrease with age. I elucidated the role of speaker age, listener sex, cognitive abilities, and personality traits in age-related decline in emotion recognition abilities.-Experimental design: used E-prime and Matlab to design the psychological experiment; employed validated tests to assess emotional, personality and cognitive abilities; conducted pure tone audiometric hearing test.-Data collection: liaised with various elder care organisations and senior activity centers to recruit elderly participants for my project. Developed communication, negotiation and liaison skills.-Data analysis: gained proficiency in statistical softwares such as Matlab, R, SPSS, and Praat to analyse the data. Employed statistical analyses such as ANOVA, ANCOVA, regression analysis, mediation analysis and discriminant analysis to understand which factors explain age-related decline in emotion recognition.

Bachelor Of Science (B.Sc.) With Honours, Biomedical Sciences, Honours (Distinction)

Doctor Of Philosophy (Phd), Cognitive Science, 4.8/5.0

Activities and Societies: Sunburst Brain Camp, National Psychology Graduate Students Conference

International Baccalaureate, 42/45

Activities and Societies: Sports Captain, Theatre Arts, Indian Classical Dance •Awarded the Diploma of the International Baccalaureate •.