Antarika Sen, Phd Email & Phone Number

Singapore

• Established a 4-person Research Innovation team ground up; led strategic experiments that yielded mobile-optimized survey methods and drove product feature inputs on question types, response scale designs and optimal.
• The initiatives directly impacted our user satisfaction ratings (88% reported better survey experience vs competitors), improved user experience (82% satisfied with shorter survey lengths), and reduced poor quality.
• Designed and implemented a suite of advanced research methodologies (User Segmentation, Pricing Studies, MaxDiff), and data analysis frameworks for our platform, boosting research offerings and client retention
• Engaged in cross-functional collaboration with sales and content marketing teams to socialize insights from experiments and client studies into marketing materials such as articles, infographics, reports and podcasts..
• Published several research articles on influential publications such as Greenbook.
• Shared innovative survey methodologies and insights gleaned from client and experimental work at 2023 & 2022 Quant UX Con and 2023 European Survey Research Association Conference in Milan.

Singapore

• Led 50+ end-to-end research projects for clients across various industries and sectors; unpacked objectives, selected appropriate methodologies, designed surveys, ran statistical analyses, and presented actionable.
• Delivered high-value research and consulting services for industry leading clients, including Google, SONY, Bain, P&G, Publicis, BCG, and Dentsu. My work helped secure six-figure contract renewals and tripled deal.
• Expanded my scope to carry out internal research initiatives and experiments to establish best research practices and fine tune research methodologies. The aim is to strive towards achieving high data quality via our.
• Expert data-driven storyteller; Spearheaded cross-functional efforts with sales and marketing to socialize insights from experiments and client studies into marketing materials such as articles, infographics, reports.
• Set up, managed and curated Learn with Milieu blog on our website. Helped in creating compelling content pieces such as articles and infographics to communicate interesting research findings on consumer insights and.

Singapore

• As one of the first research hires, worked directly with C-suite leadership team to build and scale the research team; helped expansion to 4 new markets
• Established a foundation for standardized research methodologies, efficient client management, and research delivery processes. Created a suite of custom research offerings, data analysis frameworks, and reporting.
• I worked with a host of industry leading clients including brands, agencies, tech companies, start-ups, NGOs, and government agencies to unpack their research objectives, design quantitative research surveys, conduct.
• Involved in planning and execution of various end-to-end research studies such as User Segmentation, Brand Health Check, Purchase Behaviour, Product Testing, Concept Testing, Package Design Testing, Ad Testing.

Singapore

• Business Intelligence
• Spearheaded research efforts for Pinjamku, firm’s FinTech portfolio company: conducted systematic weekly competitor analyses, leveraged in-app consumer data and predictive variables to create compelling, strategic.
• Employed primary and secondary research methods to deliver business insights for MW's consulting arm: Developed detailed reports highlighting business opportunities and risks across diverse tech sectors (e.g., FinTech.
• Led a team to conceive and develop Momentum Works Index - a comprehensive assessment of investment opportunities in emerging markets. Launched it at the prestigious World Internet Conference at Wuzhen, China Content.

Singapore

- First class honours; GPA of 4.8/5.0- Among top 20 students globally to be awarded the prestigious NGS-PhD scholarship- Published papers in top tier journals (e.g., PLOS One, Cognition & Emotion) and presented findings at notable conferences- My research topic was the Effect of Aging on Vocal Emotion Encoding and Decoding. Communicating and understanding.

Bachelor Of Science (B.Sc.) With Honours, Biomedical Sciences, Honours (Distinction)

Doctor Of Philosophy (Phd), Cognitive Science, 4.8/5.0

Activities and Societies: Sunburst Brain Camp, National Psychology Graduate Students Conference

International Baccalaureate, 42/45

Activities and Societies: Sports Captain, Theatre Arts, Indian Classical Dance •Awarded the Diploma of the International Baccalaureate •.