Antaripa Borah Email & Phone Number

Birmingham, Al, Us

Birmingham, Alabama, United States

United States

• Collected 15k articles from 6 broadcast media outlets on Black Lives Matter using Python web scrapping to analyze trends of media effect on loans and EMI rates of financial institutions on minority populations throughout the USA• Cleaned the data using Excel and performed exploratory analysis using Python according to business requirements• Implemented text analysis on K-means correlation clustering to calculate the concentration of two pre-defined themes, sentimental analysis of articles, and their effect on the fintech industry

United States

• Worked on the development of a preventative health application for children (7-14) on a metaverse platform, defining requirements and conducting a market study• Created an engaging and interactive metaverse app promoting healthy habits and preventive healthcare for children• Leveraged market insights to align the app with user preferences and address health challenges faced by the target demographic

Chennai, Tamil Nadu, India

• Contributed to refining business strategies for a prominent North American retailer with a revenue cycle of $54B• Led discussions with 30+ stakeholders on BRDs, PRDs, and Figma wireframe prototypes to develop implementation methodology and effectively communicate requirements to technical team• Managed client relationships, data quality, and quality assurance for 10+ cloud-based applications, including TMS, ERP software, and EHR systems, to analyze user configurations and prioritize requirements throughout the project lifecycle• Performed UAT to validate software functionality and assisted QA teams with automated and manual E2E testing• Performed Extract Transform Load (ETL) process to analyze performance and SEO data to achieve a 40% faster page response time and a 15% improvement in SEO ranking as validated by SEMrush• Successfully achieved a 90% budget reduction through the strategic utilization of existing data optimizing reaction time with minimal resources, showcasing strong cost management and resource efficiency• Enhanced employee satisfaction ratings to 15% by providing training sessions on data analysis using Tableau, PowerBI, and Excel to new joiners and contributed to the resource planning process and retention strategies

Chennai Area, India

• Completed training on user acceptance testing, covering diverse functional and non-functional aspects and data solutions to enhance processes and ensure quality control• Acquired business analysis skills to elevate product development processes, leading to enhance performance, usability, and security measures• Assisted to enhance checkout process for a $4B fashion company's e-commerce platform to achieve a 15% surge in online sales revenue through comprehensive business analysis and performance enhancements

Hyderabad, Telangana, India

• Managed daily visits to distinct business units’ accounts to increase product adoption from 30% to 60% of employees• Conducted qualitative and quantitative analysis to identify user’s pain points and presented the findings to product management team• Improved business process and customer satisfaction by 15% and 5% decrease in customer churn by analyzing customer usage data and feedback to continuously optimize campaigns on B2B, B2B2C, and Digital Marketing

Chennai Area, India

Developed and implemented marketing strategies to promote events and increase attendance.Maintained relationships with event attendees and stakeholders through effective communication and customer service.Conducted market research to stay up-to-date with industry trends and competitor activities

Master’S In Management Information Systems, Product Management, 4

Activities and Societies: MISA, SOMA

Bachelor Of Technology, Information Technology