Antayra Mares Email & Phone Number

Mexico City, Mexico

Tailor-made thinking.

Singapore

• Lead the strategic planning and ideation process for key clients and new business pitches.
• Serve on the Executive Leadership Team, representing the craft of creative strategy and its role in building long-term, sustainable growth for the agency.
• Lead several Digital projects for Fortune 500 companies, including defining the overall Digital strategy, planning, and executing the holistic digital strategy for omnichannel marketing campaigns.
• Assess opportunities around new businesses and extensions of existing clients to identify and respond to unique and right-fit marketplace opportunities.
• Responsible for managing multiple clients, teams, and projects, provide guidance and mentoring to junior team members to develop their creative thinking, analytical skills, and leadership abilities.
• Lead and direct user experience development and innovation projects, providing strategic storytelling, concept, direction, and critical evaluation of projects and the creation of prototypes as needed to help illustrate.

New York, New York, United States

• Partner with CEO and senior management to build narratives on products and services to position Coronet as an industry leader.
• Utilize narratives to drive business expansion, support sales, and marketing activities.
• Drive the development, ideation, and strategic thinking of branding and marketing solutions for Coronet’s strategic growth.
• Develop brand messaging, positioning, storytelling, and other associated marketing themes to ensure the most optimal brand awareness and recognition growth. Reinforce Coronet’s brand through internal/external.
• Keep ahead of industry trends to continue exploring marketing ideas at the edge of the industry.

New York, New York, United States

• Lead the USA market growth & design and marketing team to develop data-driven marketing strategies to achieve key business results.
• Monitor budgets for campaigns, with overall accountability for growth, marketing efficiency, and ROI.
• Develop clear and measurable KPIs & goals, report progress regularly, communicate final results and re-incorporate results to improve the next cycle.
• Spearheading national campaigns and strategies with the country and regional teams. Create quarterly planning decks, best practices guidelines, and drive forward campaigns with the country teams.

Shanghai, China

• Oversee creative strategy and direction of brand and marketing campaigns. Responsible for the overall look and feel of the creative work.
• Liaise with production companies, talent, photographers, and printers.
• Cultivate and foster creativity breakthrough for a variety of marketing and brand touch-points.
• Lead and manage the creative team to deliver innovative and inspiring ideas from concept to execution.
• Collaborate across teams and help break down complex narratives into simple ideas.

Shanghai, China

• Collaborate with the editor in chief to produce Fly Guam’s magazine Hafa Adai.
• Propose innovative design ideas for pages, and layouts, continuously improve design work based on local consumer preferences.
• Conduct overall visual design and layout of pages.
• Understand the requirements of advertisers, cooperate with the business development team to complete design work with high quality, and increase CTR.

Shanghai, China

• Develop and deliver boundary-pushing concepts in a fast-paced digital agency. Turn initial ideas into working designs.
• Pay attention to the creativity of outputs and produce elegant solutions that consider both user needs and business goals.
• Design beautiful layouts and come up with refreshing new concepts to make our users excited.
• Drive and participate in creative design thinking workshops to support our discovery processes.
• Work closely with product management, product marketing, sales, PR, brand strategy, video, content strategists, and more.
• Create simple solutions to complex problems.

Master Of Science (Ms), Strategic Design & Management

High Distinction Bachelor Of Arts (B.A.), Design And Visual Communications, General

Chinese Language

Master Of Science - Ms, Strategic Design And Management