Anthony Balsamo Email and Phone Number

* Lead Product Designer for the Insights feature and all workflow features. Insights are the centerpiece of the SaaS app.* Improved workflow efficiencies across users, resulting in a 120% growth of active users and an increased user engagement following milestone releases. * Planned and led external Discovery and Research Workshops with users across five key customers by leveraging appropriate UX mapping methods and tools for data capturing and synthesis. * Designed successful user-centric improvements to the core product workflow, fostering adoption, usage, and user satisfaction by strong collaboration of Product and Engineering with the Rules Engine Team. * Delivered new features that were crucial to securing contract renewals from the largest customers, including those with portfolios worth over $30 billion and $800 billion in the Airports, Commercial Real Estate, and Retail industries.* Lead Product Designer for the merging of two separate front-end applications into what became the primary SaaS app for Willow Inc.

* Established myself as the lead and go-to expert in motion graphic design for the Americas Design Team.* Fully produced high-quality video content from beginning to end for high-profile clients and pursuits with a combined value of upwards of $500 million. * Streamlined processes of motion graphic design work by creating templates, tier system workflow, and setting expectations with all potential clients. * Held bi-monthly team courses with designers all over the Americas to go over topics regarding motion graphic design that was friendly toward those new to the field.