marketing corporate

Product Development & Branding, Direct Marketing, Market Research, Advertising / ATL & BTL activities. Help achieve Top line and bottom line revenue targets for marketing teams of Apollo clinics in north.Conceptualizing and planning marketing activities for various products and services offered by Apollo Clinics.Doing co branding activities & done many strategic alliances (for credit cards customers, Voucher Scheme).Bring in New Corporate and manage relationship with & existing Corporate. Medical tourism- International Patients.Key responsibility areas:Develop Marketing Strategies for ‘The Apollo Clinics’ across North India (Delhi & NCR, Punjab, Uttar Pradesh, Madhya Pradesh and Rajasthan) to help them achieve their top line and bottom line revenue targets. Product Management, Conceptualizing and planning marketing activities for various products and services offered by Apollo Clinics High impact proficiency in developing new and existing markets and expanding the brand visibility through advertising/ branding strategies across hospitality and healthcare.Ensuring delivery of marketing communication through advertising and all below the line activities Conducting market research involving study of market potential, competition analysis (assess competitor’s strength and weakness and pitch accordingly), customer satisfaction surveys.Organize and co-ordinate all marketing events/promotions such as CMEs, health camps etc.Corporate Marketing, Signing new Corporate and manage relationship with & existing Corporate.Achievement of revenue targets by developing tactical & strategic plans, Team motivation and ensuring performance

Responsible for planning and execution of all the marketing activities (both ‘above-the-line’ and ‘below-the-line’) to drive traffic into Hospital. credit control, CME's. Executing Brand and Product promotions plans to sustain & improve brand image and augmentation of existing customer base.Job responsibilities:Executing Brand and Product promotions plans to sustain & improve brand image and augmentation of existing customer base. Conceptualizing and planning marketing activities for various products and services offered by Jaipur Golden Hospital, Interfacing with Advertising agencies, Media buying agency, Signage agency, Event Management Co. and other marketing vendors to execute various marketing activities.Handling development and production of Website, Corporate AV films, Photo shoots, Newsletters, Consumer literature, Product brochures and other marketing collaterals. Formulation and implementation of Direct Marketing Plans and management of database of potential customers for direct mailing activities. Development of signage program and internal branding to create uniform visual experience Jaipur Golden Hospital Building relationship with key consumer groups such as RWAs, Clubs, Educational institutions etc with a view to generate footfalls from them.A few accomplishments: Events & PromotionsProduct Management Launched different discount cards for different age group. Successfully launched and managed a unique OPD product “neighborhood scheme”, first of its kind in healthcare industry.Brand Identity, Implemented a comprehensive and uniform visual / brand experience signage program.