‣ Spearhead the productions of high-impact publications, including a 60+ page annual report and a Class Day yearbook, significantly enhancing the department’s visibility.‣ Co-produce departmental introduction videos and visiting faculty videos, contributing to a stronger online presence and engagement.‣ Lead the branding and marketing efforts for the AAS Podcast, increasing listenership and departmental outreach.‣ Develop marketing materials for premier events, such as the Sports and Race Lecture, the Toni Morrison Lecture, and annual Faculty-Graduate Seminars, promoting academic excellence and community engagement.‣ Create and manage content for the department’s website and social media platforms, driving higher engagement and visibility.‣ Develop and establish collaborative systems to track and manage multiple projects, marketing campaigns, and communication efforts. ‣ Design different templates and collect information for more than five newsletters that are distributed weekly, monthly, and quarterly.‣ Collaborate with faculty to produce high-quality written content that supports the department’s mission and promotes research and news.‣ Coordinate with internal and external media to develop and disseminate press releases, faculty op-eds, and digital content, ensuring consistent and widespread coverage.‣ Collaborated with Princeton’s in-house Print and Mail services and third-party vendors for printing and publication, ensuring high-quality production and timely delivery of materials.‣ Delegate and oversee task assignments to the student media team, 4-5 student employees providing creative guidance and art direction.

‣ Develop and implement comprehensive brand and marketing strategies, driving sales growth and expanding the customer base.‣ Create engaging video content for social media, Farmer Markets presentations, and signage, enhancing brand visibility and customer engagement.‣ Manage social media accounts and oversee the development and execution of marketing strategies and budgets.‣ Achieved significant sales growth by acquiring new customers through targeted marketing campaigns and community outreach initiatives.‣ Direct to Customer outreach to build weekly and recurring orders. ‣ Manage and supervise three employees, including delivery drivers, salespersons, and customer engagement specialists.

‣ Devised and executed comprehensive cross-platform marketing campaigns for lead generation and brand visibility.‣ Developed webinars, podcasts, and mock-up designs to effectively educate and drive sales, showcasing a commitment to informative and engaging content.‣ Maintained a delicate balance between business development initiatives and day-to-day client responsibilities, ensuring a seamless integration of growth strategies.‣ Successfully managed multiple projects for each client, meeting individual deadlines and demonstrating adept project management skills.‣ Created dynamic and functional brand identities for startups, non-profits, and small businesses, showcasing a talent for capturing the essence of diverse organizations.‣ Collaborated with Marketing Directors, Owners, and in-house teams to align branding efforts with organizational goals and messaging.‣ Ensured the maintenance of branding standards and strategy for clients’ printed and digital marketing material, contributing to a consistent and cohesive brand image.‣ Spearheaded the recruitment of talented developers, designers, and service vendors, building high-performing teams to support creative initiatives.‣ Collaborated in designing and developing WordPress-based websites, ensuring a harmonious fusion of design and functionality to meet client needs.

• Collaborating and supporting the in-house Marketing team in preparation for national product launch• Creating and updating promotional print pieces based on the strict international and national brand standards.• Managing multiple on-going projects and deadlines in a fast-paced environment.

• Redesigned and coded eBlast templates for corporate marketing campaigns based on brand standards• Design direct mailers using corporate branding and mailing regulations• Created websites from concept design to finalized Code• Created brand identities for start-up companies• Created concepts and designs based on senior designers direction

Collaborated to create and design four website for student eventsand organizations.Presented concept designs and updates to different university departments such as Student life, RUPA, OFSA, etc.Developed recruitment website for the Rutgers Student Life Marketing andcommunications department.

Produced about 150 event flyers a semester, Collaborated on two academic annual planners, and created about 10 logos,.Trained new interns and employees on office and industry best practices.Coordinated with outside student departments to develop marketing materials and strategies.www.mediateam.rutgers.edu