Anthea Abrahams Email & Phone Number

Cape Town, Wc, Za

City Of Johannesburg, Gauteng, South Africa

Responsible for marketing strategies that deliver sales growth across consumer and business segments in the non-life category of 5 leading insurance brands.Being a direct response driven marketing enterprise means that all marketing investment is linked directly to both top and bottom-line growth. Primarily I focus on digital and data—led strategies that acquire new customers and enhance customer value for this multi-brand, multi-product, omni-channel enterprise.

South Africa

Acting in an advisory capacity to help scale business.Develop brand and sub-brand strategies.Guide marketing and sales efforts.Help build out operational capacity and streamline business processes.

Western Cape, South Africa

Full P&L and operational responsibility for the South African business.Identified and maximized sales opportunities through new acquisition, cross-sell, and increased retention and reactivation rates.Set up BI dashboards across all functional areas to track performance and deliver business insights.Fixated on continuously enhancing the customer experience through eliminating pain-points in product and service delivery.Restructured and grew team; aligned remuneration to deliver a more efficient operating structure across sales, marketing and customer service. Owned key strategic partnerships.Nurtured culture of community, strategic resourcefulness, and customer delight.

Western Cape, South Africa

Developed and implemented effective and efficient strategies and plans through multiple channels to deliver revenue growth that was profit enhancing, with focus on acquisition of new customers and increasing revenue from existing customers.Developed and harnessed the growth of digital as a marketing, selling, and self-service tool.Delivered strong brand propositions for retail coupled with the aim of delivering a consistently delightful customer experience and overall customer satisfaction. Negotiated with key service providers and established long-standing relationships with critical third parties.Led cross-functional teams across analytics, e-commerce/digital, marketing planning, customer experience, product owners, creative, photography, and production departments; and managed an operational force of 2,000 commission earning direct selling agents in the field.Nurtured culture of teamwork, innovation and accountability within the organization.

Cape Town, Western Cape, South Africa

City Of Johannesburg, Gauteng, South Africa

Developed and managed effective marketing strategies and plans that met Group objectives for growth and profitability across multiple brands, including lead generation for acquisition of new business, cross-sell and up-sell of existing business, as well as retention. Championed the development and implementation of new brand and marketing strategies as they related to new business initiatives for short-term insurance and life insurance. Managed four agency relationships and multiple media partnerships. Initiated suitable qualitative and quantitative research at any stage of the product/brand life cycle. Compiled annual spend and growth projections as relating to marketing efforts. Effectively measured and manage all above the line and below the line advertising and marketing activity, CRM (and to a lesser degree CEM) for the Group. Effectively managed resources across media buying/planning, communications, brand, PR, and events departments. Nurtured a culture of empowerment and accountability within the organization.

City Of Johannesburg, Gauteng, South Africa

Translated business objectives into marketing activities by formulating and implementing marketing plans for all aspects of the gaming, hospitality, and retail business. Liaised extensively with the Advertising Agency in order to develop integrated communication solutions for the respective brands on complex. Developed and implement all media strategies and plans. Managed the Advertising Agency relationship to ensure on target, on budget and on time deliverables. Networked with media buyers for maximum leverage off advertising and promotional opportunities. Maintained an effective in-house design service. Conceptualized, planned and directed effective promotions. Ensured that all marketing instruments were updated and relevant, including above the line media, complex collateral, internet, and point of sale material. Initiated and managed qualitative and quantitative research as a support service to operations departments and to challenge/support marketing objectives. Constantly investigated disruptive marketing initiatives to set the trend amongst competitors.

Developed a marketing strategy spanning Retail & Commercial business with specific product and channel integration. Managed the implementation of annual communication and advertising calendars and plans. Developed and updated merchandising material for point of sale support. Wrote regular and specific briefing documents both internally, for the studio, and externally, for the agency. Liaised with group marketing and the agency for campaign and promotion implementation. Managed the various research and tracking requirements for the business. Developed and implemented value propositions for the different sub-segments. Strategically integrated and aligned products and services with specific segments and channels for acquisition, expansion and retention of Stannic business. Project managed online services to enhance business delivery. Developed customer satisfaction surveys. Managed and implemented the appropriate marketing budget system. This to track marketing actions against set objectives for optimal spend as well as tracking the actual spend to budget.

City Of Johannesburg, Gauteng, South Africa

Oversaw implementation of the Maths and Science curriculums in the senior primary phase.Taught Maths and Science.Staff representative on the school's governing body.

Post Graduate Diploma In Business Administration (Pdm)

Bprimed