Lead a diverse team to deliver impactful external and internal communications and engagements across the region, promoting Jebsen & Jessen's brand, culture, and values. Collaborate closely with the leadership team to align communication efforts with the company's image, business strategy, and objectives, as directed by the Group and business units.Brand management: Formulate comprehensive corporate and employer brand guidelines, ensuring consistent branding and visual identity compliance across regions. Spearhead the development of an in-house digital asset management tool to facilitate efficient brand and visual identity management across the Group.Internal Communications: Successfully implemented internal communication plans, including a group-wide wellness program, driving employee engagement and well-being.Public Relations: Identify media opportunities to develop and deliver PR initiatives, including press releases, by-line articles, etc. In 2022, improves PR coverage and mentions by 133%Social Media: Launch, manage and drive the Group's first corporate social media page on LinkedIn, FB and IG. Consistently increase organic followers (average of 23% in 2022) and engagement. Marketing: Collaborate, support or provide communication consultation to local and regional marketing teams in content marketing, digital & social marketing, events management and branding projects.Impact:Increase brand visibility and raise competitive advantage by seeking out and winning awards: 2016 IMD-Lombard Odier Global Family Business Award; The Singapore Business Awards (SBA) - Businessman Of The Year 2016; 2016 EY-Barclays Family Business Award of Excellence.

Responsibilities:Manage corporate websites and intranet.Produce corporate publications including newsletters, brochures, and EDM.CSR: Lead and manage the Group's signature corporate volunteering programme Meet a Need. Increase participation from colleagues across the region and expanded NGOs partnership to design projects that are aligned with the company's suitainability vision and SDG goals.Impact:Regional marketing conference: Supported the formation of the first regional marketing conference. Initiated collaboration among marketing and communications colleagues to organise the first Regional Marketing Conference with over 30 attendees across SEA in Singapore. Lead and manage the 2nd conference in Indonesia. 50-year anniversary: Develop concepts and celebration guidelines for local country parties. Part of the organising committee in Malaysia and Group level celebrations take a lead in video production, production and delivery of commemorative gifts and the publishing of a website landing page.

Responsibilities & impact:Rebranding: Plan and implement the rebranding of the company in line with global standards. Successfully launched within timeline and budget.Customer event: Plan and execute annual customer appreciation events, including organising golf tournaments, festive gatherings and customer appreciation dinners.PR and media relations: Establish and maintain relationships with key media contacts to ensure regular and ongoing exposure in business and trade publications.

Responsibilities and impact:Investors relations: Planned and organised AGMs, press conferences and plant tours including emceeing. PR & media relations: Raised the company profile by increasing media coverage by 50% through public and media relations activities such as interviews at the local TV station, newspapers and magazines. Website & eCommerce: Content development and management to improve website traffic. eCommerce: Manage & promote the company eCommerce page to improve sales and process orders for delivery. Marketing communications: Production of marketing and communications materials such as direct mail, posters, brochures etc. including design concept, copywriting, editing, and translations.

I begin my career in the company as a junior account executive and was promoted to senior account executive within a year.As the project leader and account manager servicing Panasonic Malaysia’s. Our team produce their quarterly customer magazine. Some of the most memorable events I get to organise include a nationwide dealer appreciation dinner for SHELL and the launching of the first Proton corporate magazine. I gain insights on aligning marketing campaign with business objectives when running an end-to-end car servicing campaign contest to promote sales for Ford Concessionaire. When sourcing premium gifts for customers and loyalty programme I picked up negotiating and budgeting skills.