Develop marketing strategies and implementation plans for the Schools Business, in collaboration withinternal teams and external agencies, that contribute to delivery of top line revenue and positively position the Pearson brand.Develop, manage and report on highly effective, integrated campaigns with a combined budget of justunder R5m.Responsible for the successful launch and execution of the lead campaigns for the Schools marketing team.Provide guidance and support to team members.Own and deliver the creation of engaging marketing design elements across multiple platforms.Analyse and report on customer and market insights and data from internal and external sources.Optimise active campaigns using analytics based on digital sources and agency partner recommendations.Using sales and market data, collaborate with content and sales teams to stimulate new product ideas.Own the role of key contact for all websites within the Schools portfolio, including the Pearson eStore.Created the www.classroomsolutions.co.za teacher community platform and responsible for contentmanagement, driving new sign-ups and strategies for lead gen using this platform.Create artwork, using Photoshop and InDesign, for digital campaigns, social media platforms and website banners.

To coordinate and execute highly effective and integrated marketing campaigns for the Schools Pre-School to Grade 7 market through detailed planning and collaboration with the marketing team, other internal functions and external agencies and vendors where applicable.

Key Outputs:Managing and informing digital marketing strategy – includes social media, mobile and email marketing campaignsProducing company and product branded material (catalogues, brochures, folders, banners etc)Advertising – print and radio campaignsProject managementWebsite content managementPublicity for new titlesSupplier relationsAdministrationDuties:Working within budgets to achieve project objectivesInformation gathering, writing copy, liaising with publishers, designers, proofreaders and printersDraft letters and memoranda to provincial offices and departmental officialsCo-ordinate website maintenanceGoogle AnalyticsCreate and manage social media pages (Facebook and Twitter)

Key Outputs:Trend and Competitor Strategy IdentificationCustomer ExperienceOwnership of Primary and Secondary research projectsReportingConsumer and Customer InsightWebsite UsabilityResearch and preparation of marketing strategy presentationsDutiesHighlight competitor strategies.Act as competitor consultant to assist team in collating & interpreting competitor dataHighlight and make recommendations on potential brand problems.Monitor brand personalities in line with brand strategies.Co-ordinate strategy to monitor the ongoing customer experienceActively participate and manage new product/brand initiative researchOn an ongoing basis, identify quick wins, new competitor innovations, gaps in the customer experienceActively project manage primary research projectsProvide suggestions and advice on best practice for brand, communication and consumer experience.

In addition to the website editor duties my production co-ordinator duties included the following:Managing work-flow into the production/DTP departmentManaging all contracts and incoming fees for each publicationContacting clients at all stages of production processHandling client disputesLiaising with suppliersSupport structure for the DTP officeAssistance with launch/event co-ordinationManaging distribution of publications

Updating all content on the site, including all graphics.Troubleshooting all problems related to the websiteLiaising with developers and ISP’sCreated and maintained an e-mail databaseEnsuring all advertisements are accurate and approved before going to print. General assistance in the DTP office