Based in Malaysia, my role mainly leading platform development and operation efficiency of airasia Shop, the travel retail e-commerce platform of Airasia. Key focus on designing user journey on online purchase, building up merchant self-management backend system, integration with AirAsia’s micro-services tech architecture for a unified backbone infrastructure. Oversee the eCommerce platform roadmap. Lead a diversified development team with 10 developers at Vietnam; whereas the UX/UI designer and key Group platform stakeholders etc are either located in either Kuala Lumpur or India. Adopt Agile practices & different online tools to help team focus on the sprint goals, drive the OKRs as per defined quarterly.

Lead a team of 5 developers and 1 UX designer to iterate the e-commerce flow of Seek Asia (jobsDB and JobStreet) to drive customer re-engagement and online revenue growth. Define e-commerce vision and manage product backlog; solid background on prioritizing country requests into regional product roadmap.Deliver new value for customers by applying Agile methodologies; lead multiple pilots and test out new product ideas through experiments; validate the assumptions based on data / AB test results.

Define product go-to-marketing strategies, target segments, positioning, messaging to drive employers and job seekers preference on Seek Asia recruitment solution, job portals and mobile apps. Lead organization product launch communication, articulate product roadmap and change benefits to regional / country key stakeholders. Define country product feedback process; quantify local market change requests to influence Product Leaders roadmap prioritization.

Drive global initiative launches in Greater China Region (GCR). Partner closely with HQ Product team to drive Microsoft online communication services (Messenger, Hotmail and MSN portal) new features go-to-market, revenue growth & consumer engagement across China, Taiwan & HK. Key projects: Messenger Wave 3 & 4 launches and API integration with other China messaging service like QQ / Weibo; Hotmail / Outlook transformation; Messenger to Skype user migration, Bing Apps launch in China

End-to-end corporate internet solutions product life cycle management from ideation to delivery in a regional Internet Service Provider with the presence in HK, Singapore, Thailand, Australia, India, Malaysia and China.