Search Engine Optimization Specialist
CurrentThe power of online searches has transformed how people find and interact with new information. And, while it remains important to have a variety of marketing channels open, SEO has become hands-down the best way to drive targeted traffic to any web properly. It’s the gift that keeps on giving, providing businesses with authoritative exposure like never before.While it is useful for all marketers to be familiar with SEO, remaining ahead of Google’s constantly evolving algorithms now demands a professional eye dedicated to identifying trends, adapting to changes and accurately predicting what is to come. Gone are the days of spamming websites with over-optimization. Google wants to see authority. They want to identify and recognise quality. They want to know that their users will be sent to websites that provide value, meeting their needs.To this end, my work is dedicated to remaining one step ahead of Google, allowing for adaptive (rather than purely reactive) ranking strategies. This means that I take a holistic approach to the websites I work on: it’s not enough to only improve rankings, but to drive traffic that will resonate with your message, engage with your content and convert.This leads to lasting, reliable results being consistently achieved, and that there is little need to be concerned about Google penalties resulting from questionable practices. If you don’t want to have to live in fear of future algorithm updates and their effect on your websites, then we would work well together.Workflow:- Research & Analysis- Technical on-page SEO- Building Authority: Off-page & social trust signals- Analysis & Reporting
