Anthi Pashi Email and Phone Number
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As Business Development Director at Partners Connected Communications, I lead strategic initiatives to drive growth placing particular emphasis on building strong relationships with stakeholders, enhancing the company's image, and identifying growth opportunities. With a proven track record of fostering connections across diverse industries, I leverage an extensive portfolio to deliver tailored communication solutions for clients in both the private and public sectors. The approach combines a deep understanding of market dynamics with a commitment to personalized client engagement, ensuring that each collaboration is marked by innovation, efficiency, and measurable success. Thriving on the opportunity to navigate complex landscapes, my objective is to empower organizations to achieve their communication goals with confidence and impact.
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Business Development Director, Intelligence And ExpansionPartners Vmly&R Sep 2021 - PresentNicosia, Cyprus -
Business Development ManagerPartners Vmly&R Sep 2018 - Aug 2021Nicosia -
Commercial Project ManagerBt Apr 2018 - Jul 2018London, United KingdomThe Consumer Programme Management Group (CPMG) is an internal consultancy function to BT Consumer delivering all large scale projects from product launches to call centre transformation. Skills:Delivering Effective presentations - Articulate a number of interlocking messages in a clear and structured way to create a compelling storyline.Drive for Results - Prioritise work packages and drive towards deadlines / milestones, remove blockers, mitigate delivery risks and issues through collaborative working.Planning - Develop and refine the project plan, define and agree clear tolerances and implement appropriate leading measures to track and escalate variances.Control & Reporting - Creation of required documentation, logs and registers.Stakeholder Management - Manage complex personal relationships and stakeholder expectations and can influence and negotiate mutually beneficial outcomes and resolve conflict. -
Marketing Project Manager - Automated CommunicationsBt Feb 2017 - Apr 2018London, United KingdomDriving change projects to the Automated Service communications of BT’s consumer base, (Voice, Broadband, BT TV, Sport and Mobile), with over 700 communication templates in its remit. Projects vary in size, are owned by stakeholders from across the organisation and involve complexities which require coordination with a number of internal and external suppliers.-Experience delivering projects as part of BT’s project cycle, as well as the marketing team's own in-life projects, with the ability to multitask and prioritise.- Managing the front door process for change requirements, sizing and scoping of resources, scheduling actions and touch points while monitoring progress of multiple projects.- A collaborator in a cross-functional team for small projects that require technical development, copywriting, brand tone of voice, legal and customer experience involvement. - Working closely with the delivery hub to ensure constant alignment to set milestones, provide progress reports and proactively call out potential blockers and challenges. - Consistent engagement with stakeholders, managing expectations and building strong relationships. Smoothly managing and coaching technical and non-technical teams through all project stages, by promoting teamwork, delegating tasks, resolving conflict and setting goals.- Applying highly refined perceptive skills to achieve concise and effective communication, tailored to the needs of each team, whilst building credibility, establishing rapport, and forging relationships at multiple levels.- Utilising negotiation skills to ensure the project objectives are not compromised while maintaining excellent working relationships with all relevant parties. -
Marketing ManagerMachina Research/Gartner Mar 2016 - Feb 2017London, United KingdomMachina Research is the world's leading advisor on the Internet of Things, M2M and Big Data. A newly-created role of Marketing Manager, responsible for setting up the company’s marketing division, defining and implementing the marketing strategy to assist in the company’s development and expansion plans in the rapidly evolving industry of IoT. Reporting directly to the CEO, responsibilities include:• Marketing Strategy: Sole responsibility of all marketing communications and implementation of marketing activities in alignment with the company objectives.• Project/Event Management: - Arranging and managing the participation of the company’s analyst team in industry events - Organising, executing, promoting and evaluating the company’s first ever event (a full-day conference), with operational responsibilities such as logistics, budgets, suppliers, venue, registration, as well as branding, client communication and leading the team on the day. • Strategic Partnerships: Identifying, building and nurturing strategic partnerships to maximise brand awareness, exposure and reach.• Brand management & identity: Refining the company’s brand image, developing briefs, signing off creative work and ensuring timely delivery, while maintaining consistent and accurate representation.• Relationship management: Liaising with external and internal departments, building and maintaining relationships with organisations including leading industry publications, event organisers, freelancers and creative agencies. • Social Media Strategy: Defining the company’s social media identity and presence, including content creation, resulting in over 100% increase in impressions and 80% increase in engagement.• Brand/Content Exposure: Ensuring maximum exposure of company content such as white papers, research notes, webinars etc. via email marketing, press releases, website content and more. -
Marketing ConsultantFreelance Sep 2015 - Mar 2016Cyprus• Marketing Consultant at The Drum, RAR and other small to medium size companies
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Senior Marketing ExecutiveCablenet Communication Systems Ltd Dec 2012 - Mar 2015Part of the team driving the Marketing Strategy of an independent telecommunications provider for retail and B2B services in telecoms and entertainment. • Key contributor to the strategic planning and execution of the annual and long term marketing plan, including campaigns that increased brand awareness by 20% and sales by 25% in 2 years.• Identified marketing and promotional opportunities, including organising events from concept to execution, successfully increasing the company’s presence at exhibitions and events by 30% in 2 years.• Project managed various promotional and branding initiatives, from concept to execution, including planning, budgets, briefing, overseeing production, delivering final product and evaluating performance.• Sole responsibility for liaising with the company’s Advertising Agency and freelance graphic designers.• Contributed to and oversaw the production of all material for TV, radio, print and digital campaigns.• Actively streamlined communication procedures to increase efficiency and work quality. • Built and nurtured relationships with value-adding collaborators, partners and business clients.• Negotiated and set up 4 new collaborations, including an exclusive collaboration with the most popular venue of the country, the13th Best Club in the world.• Achieved a 25% increase in customer satisfaction within a year, particularly by focusing on online channels, restructuring the governance model and streamlining response procedures.• Initiated digital campaigns and optimised, monitored and created content for social media platforms.• Increased the company’s brand followers by over 550% and engagement by 150% by utilising analytics. -
Marketing ManagerKtima Makenzy Apr 2012 - Aug 2012CyprusDeveloped and implemented the marketing strategy of a multi-purpose venue. • Maximised advertising presence by strategically reallocating the budget to include print, outdoor and radio for better brand awareness.• Initiated and implemented social media presence and campaigns, increasing the venue’s Facebook fan base by 50% and website visits by 25%.• Wrote all promotional material including a 12 page brochure and website content. -
Project - Event ManagerLarnaka Fashion Day Mar 2011 - Jul 2011CyprusAn initiative of 4 highly motivated individuals to organise the largest fashion show in Cyprus, showcasing young designers’ work, promoting our town and offering high quality entertainment to the public.• Designed and executed marketing campaigns, securing 32 fashion designers/stores and 1000 attendees.• Secured 22 sponsors, including FORD, Toni & Guy and a major media house as communication sponsor.• Responsible for media relations, securing presence in 4 popular publications, 3 island wide radio stations and a feature on the most-watched talk show on national TV.- Liaised with sponsors and customers to ensure requirements were met and high customer satisfaction.
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Project - Editor In ChiefRough Magazine Mar 2011 - Jul 2011• Oversaw content, creative style and structure of Rough Magazine, an 80 page fashion and lifestyle magazine distributed in Larnaka and depicting the success of Larnaka Fashion Day.• Coordinated all 6 members of the team to ensure high quality work and timely delivery.• Featured as a writer in the magazine with the opening article.
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Summit ProducerMarcus Evans Feb 2007 - Jan 2010CyprusContent and event ownership of high level business summits in Europe and the Middle East, responsible for researching, writing cutting-edge content and shaping the agenda of events across various industries.• Produced summits on topics ranging from IT, Pensions & Investments and Marketing.• Achieved every KPI set per quarter since joining the company, and exceeded them in 2008 by producing 6 summits, the largest number of events in one year among all producers.• Produced an event which secured 90% sponsor rebooking on-site, the highest percentage in 5 years.• Recruited the most forward-thinking executives to join the summit as speakers with no offer of remuneration, including Ford’s Global CMO and IKEA’s Group CIO and Labour Party MP & former Secretary of State for Work & Pensions.• Sole responsibility of accurate representation of the event, including briefing sales teams across Europe, collaborating with Marketing and evaluating adequacy of potential attendees to make the final approval decision. • Ensured the smooth operation of the three-day summit in terms of the programme and speakers.• Addressed more than 100 high level executives at the opening and closing of each summit, acting as the face of the event.
Anthi Pashi Skills
Anthi Pashi Education Details
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Certified Coach -
Management -
Media Studies - Print Journalism
Frequently Asked Questions about Anthi Pashi
What company does Anthi Pashi work for?
Anthi Pashi works for Partners Vmly&r
What is Anthi Pashi's role at the current company?
Anthi Pashi's current role is Business Development Director at Partners Connected Communications.
What is Anthi Pashi's email address?
Anthi Pashi's email address is an****@****rch.com
What schools did Anthi Pashi attend?
Anthi Pashi attended Coach Training Alliance, Cass Business School, University Of Westminster.
What are some of Anthi Pashi's interests?
Anthi Pashi has interest in Education, Arts And Culture, Disaster And Humanitarian Relief.
What skills is Anthi Pashi known for?
Anthi Pashi has skills like Event Management, Marketing Communications, Social Media Marketing, Sponsorship, Digital Marketing, Sales, Public Relations, New Business Development, Online Advertising, Public Speaking, Marketing Management, Team Leadership.
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