Director Of Performance Marketing
Current
Dec 2024 - Present
AeroLeads people directory · profile
Anthony Abel Email & Phone Number
Director of Performance Marketing
at
The Wood Agency
2 work emails found
@apple.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Performance Marketing
Location
San Antonio, Texas, United States
Who is Anthony Abel? Overview
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Quick answer
Anthony Abel is listed as Director of Performance Marketing at The Wood Agency, based in San Antonio, Texas, United States. AeroLeads shows a work email signal at apple.com and a matched LinkedIn profile for Anthony Abel.
Anthony Abel previously worked as Senior Digital Marketing Manager at Humboldt Marketing and Sr. Growth Marketing Manager at Wp Engine. Anthony Abel holds Bachelor Of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies from The University Of Texas At San Antonio.
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Email format at The Wood Agency
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{first_initial}{last}@apple.com
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Profile bio
About Anthony Abel
AI-Enhanced Senior Marketing Manager with 7+ years of marketing experience across acquisition, retention, and monetization. I help companies like WP Engine achieve 214% YoY MRR growth with go-to-market strategies, demand generation, and integrated marketing campaigns.Marketing Strategies: Pay-per-click (PPC), Search Engine Optimization (SEO), Paid Social, Email Marketing, Programmatic, Inbound Marketing, Content Marketing, In-App Marketing, Display Advertising, Account-Based Marketing (ABM), Lifecycle MarketingMarTech Tools: ChatGPT, META AI, Adobe Firefly, Google AdWords, Hubspot, Google Analytics, Facebook Ads Manager, Google Search Console, Salesforce, Salesloft, Data Provider, Miro, Figma, Pendo, Canva, GoHighLevel
Listed skills include Google Adwords Professional, Search Engine Marketing, Pay Per Click, Digital Marketing, and 46 others.
Current workplace
Anthony Abel's current company
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13 roles
Anthony Abel work experience
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Senior Digital Marketing Manager
Current- ️ Develop & execute digital strategies for demand generation & funnel optimization.
- ️ Manage all paid digital channels, KPI tracking, and analytics.
- ️ Leverage AI-powered tools for creative assets, targeting, and ad copy optimization.
- ️ Conduct keyword research and implement strategies to optimize Google Ads campaigns.
- ️ Execute paid Facebook and Instagram campaigns leveraging AI targeting and budget optimizations.
- ️ Employ AI assistance in copywriting tasks to deliver tailored content to ideal customer profile (ICP)
Feb 2023 - Present
Sr. Growth Marketing Manager
- ️ Lead Go-To-Market strategy for WP Engine's eCommerce hosting product
- ️ Report revenue performance and initiatives to COO, CMO, and VP of Growth
- ️ Strategize growth opportunities to reach MRR, ARPU, and ARR targets
- ️ Plan and implement quarterly briefing cycles to support product growth
- ️ Work closely with product, sales, data and marketing teams to achieve revenue targets
- ️ Track self-serve, sales assisted, upgrade and net new transactions
Apr 2021 - Feb 2023
Senior Paid Media Specialist
- ️ Launch paid acquisition campaigns and marketing automation for Volusion Inc.
- ️ Report on performance, opportunities, and optimizations to VP of Revenue
- ️ Drive MQLs through various marketing channels and help convert SQLs
- ️ Coordinate with sales team to uncover needs and optimize accordingly
- ️ Collaborate with marketing, product, sales, and support to develop strategies
- ️ Develop lead acquisition drip campaigns via marketing automation
Jan 2020 - Apr 2021
Ppc Specialist
- ️ Manage SMB client campaigns for paid search and paid social channels
- ️ Implement and troubleshoot pixels for both Google and Facebook via Google Tag Manager
- ️ Setup conversion tracking for Google Analytics, Facebook, LinkedIn, and Reddit pixels
- ️ Report on campaign performance and strategy to client executives monthly
- ️ Test new ad channels and shift budgets according to performance
- ️ Optimize campaigns, keywords, funnels, bidding, and budgets
Jul 2019 - Jan 2020
Ppc Analyst, Lead
- ️ Responsible for all paid digital marketing channels for assigned clients
- ️ Manage monthly advertising budgets exceeding $2MM
- ️ Mentor and train junior level employees on marketing tactics and methodology
- ️ Launch search campaign experiments and A/B test responsive search ads
- ️ Analyze Auction Insights data, competitive metrics, and more within AdWords
- ️ Research keyword ideas and expansion opportunities for campaigns
Jan 2019 - Aug 2019
Ppc Analyst, Associate
- ️ Design, implement, and optimize Google search, Facebook and Bing campaigns
- ️ Manage ad spends exceeding $300K/month
- ️ Create campaigns for Lead Gen & E-Commerce clients
- ️ Build, Execute, and Optimize E-Commerce Product Feeds using GoDataFeed
- ️ Report campaign performance directly to clients through weekly/monthly meetings
- ️ Design and optimize effective landing pages with Unbounce
Jan 2018 - Jan 2019
Digital Marketing Specialist
- ️ Manage native campaigns on mySA.com reaching over 1M unique visitors monthly
- ️ Create, deploy, and optimize campaigns with Google DoubleClick for Publishers
- ️ Execute programmatic campaigns for Amazon fulfillment centers nationwide
- ️ Run contextual, hyperlocal, app, audience and remarketing campaigns within Basis platform
- ️ Boost and optimize Facebook campaigns for automotive and recruitment verticals
- ️ Coordinate with sales teams to deliver reports and client pitches
Jul 2017 - Jan 2018
Advertising Coordinator
- ️ Manage digital ad campaigns on Twitter reaching 500K+ impressions
- ️ Report campaign results to CEO and business clients
- ️ Optimize campaigns based on business priorities and KPIs
- ️ Acquire digital media required for creatives from advertisers
Jul 2016 - Aug 2017
Developer Relations (App Store Marketing)
- Review iOS app metadata and updates submitted to the Apple App Store- Collaborate with iOS developers to ensure apps meet compliance standards- Remove/deny malicious, bad intent, or offensive apps- Provide feedback to iOS developers through CRM systems
May 2015 - Jun 2016
Inventory Operations
- Monitor over 300+ physical product SKUs & UPC daily- Track and rectified inventory discrepancies - Present inventory reports to management daily- Reduce internal and external shrink
Dec 2013 - May 2015
Service Operations
- Resolved over 60 technical issues daily- Maintained 92% Net Promoter Score- Troubleshot emerging issues using knowledge database
Dec 2011 - Dec 2013
Sales Operations
- Exceeded $1M in sales per year- Communicated product information to customers- Practiced quick learned when new products & services were announced
Sep 2009 - Dec 2011
2 education records
Anthony Abel education
Bachelor Of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies
The University Of Texas At San Antonio
Associate Of Arts And Sciences (A.A.S.), Music Business
San Antonio College
FAQ
Frequently asked questions about Anthony Abel
Quick answers generated from the profile data available on this page.
What company does Anthony Abel work for?
Anthony Abel works for The Wood Agency.
What is Anthony Abel's role at The Wood Agency?
Anthony Abel is listed as Director of Performance Marketing at The Wood Agency.
What is Anthony Abel's email address?
AeroLeads has found 2 work email signals at @apple.com for Anthony Abel at The Wood Agency.
Where is Anthony Abel based?
Anthony Abel is based in San Antonio, Texas, United States while working with The Wood Agency.
What companies has Anthony Abel worked for?
Anthony Abel has worked for The Wood Agency, Humboldt Marketing, Wp Engine, Volusion, and Leverage Marketing.
How can I contact Anthony Abel?
You can use AeroLeads to view verified contact signals for Anthony Abel at The Wood Agency, including work email, phone, and LinkedIn data when available.
What schools did Anthony Abel attend?
Anthony Abel holds Bachelor Of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies from The University Of Texas At San Antonio.
What skills is Anthony Abel known for?
Anthony Abel is listed with skills including Google Adwords Professional, Search Engine Marketing, Pay Per Click, Digital Marketing, Market Research, Marketing Strategy, Business Strategy, and Business Planning.
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