Anthony Wilkinson Email & Phone Number

Newcastle Upon Tyne, England, United Kingdom

Newcastle Upon Tyne, United Kingdom

DRS is an alternative legal services provider to the financial services sector. Trusted by banks, asset managers, funds and trading firms across the globe, we provide solutions that deliver rapid and efficient negotiation and remediation of document portfolios.As Marketing Manager within DRS, I create compelling communications to inform, educate and inspire our current and future customers.

Newcastle Upon Tyne, England, United Kingdom

London, United Kingdom

Working as both a freelance content consultant for the Fold and directly employed to manage both client facing content and strategy as well as implementing a multichannel content marketing funnel for the business itself.

London, United Kingdom

London, United Kingdom

London

In addition to the responsibilities of the Marketing manager outlined below, in November 2015 I assumed responsibility for leading the Enterprise Marketing team, from mentoring and managing junior colleagues, to strategy and marketing planning, to budget and process management.Whilst in role I have lead a realignment of marketing processes and workflows to drive efficiencies throughout the team, moving towards a content strategy clustered around key strategic priorities throughout the year in order to maximise Inmarsat's return on investment.

London, United Kingdom

In this full-spectrum marketing role, I have taken responsibility for promoting Inmarsat’s products, delivering engaging and results-focussed end-user promotional and brand marketing campaigns across the entire marketing mix, from experiential, sponsorship PR to direct marketing, digital and social.As Inmarsat is a wholesale connectivity provider, working with distribution and solutions providers is a key part of the role, and for the products in which I have responsibility I have ensured that our partners have all the tools, support and resources to successfully sell our products, as well as launching several multi-channel advertising and brand marketing campaigns to boost partners reach and sales in specific vertical market sectors.Whilst in role I played a lead role in defining Enterprise’s social media strategy, leading the launch of our LinkedIn Showcase page and growing our followers from zero to over five hundred in the space of a year – all without using any ATL LinkedIn advertising.

London, United Kingdom

Delivering high-impact, compelling communications throughout all of EE’s 650-strong retail estate across multiple channels, such as digital, print, POS and experiential marketing. Working closely with wider marketing teams, Brand Management, and retained agencies to transform commercial objectives and brand strategy into a complete communications campaign for retail on time, on budget and of extremely high quality.Fully responsible for our in store shopper magazine, generating relevant and engaging editorial content to promote EE's sales and improve customer perception of EE's brand against key brand metrics such as 'helpful' and 'having a part to play in the future of technology'. Introduced a customer facing ‘deals leaflet’ throughout the retail estate, highlighting EE’s most compelling offers in an attractive, intuitive and easy to digest manner. Following the introduction of the leaflet, sales conversion figures in store increased 6% nationwide with a corresponding revenue increase of approximately £3750 per store, per month.

London, United Kingdom

Taking responsibility for positioning our Small Business proposition portfolio, delivering cogent and detailed action briefs to ensure our communications across all channels are inspiring, aligned and deliver on our wider brand plans and ambitions.Working closely with communications teams, Brand Management and wider marketing team to facilitate the translation of commercial objectives into a communications approach.Developed our 2014 brand strategy for Small business, liaising with propositions and the wider brand team to make sure that our Small Business communications aligned to key strategic and commercial objectives and clearly contributed to the wider brand story.

London, United Kingdom

Responsible for delivering informative and inspiring communications to an audience of over 15000 employees, across digital, print, experiential, and video channels.Project managing internal resource and external agencies to deliver high-quality communications campaigns, explaining often complex and quickly changing concepts to both technical and non-technical audiences.Managing both stakeholders and budgets to ensure projects were on time and cost efficient.Ensuring all communications were on brand and enabled our employees to understand and live our values and brand ambitions.Whilst in role I lead the project team for ‘Career Ladder’ – a rebrand of EE’s internal development programme using internal email, print, event and video channels, leading to a 27% increase in internal applicants for vacancies.

Newcastle Upon Tyne, United Kingdom

Taking responsibility for the scheduling & short-term demand planning of more than 1500 agents and line management, coaching and mentoring of the Scheduling Co-ordinators.Whilst in this role I designed and delivered a training and comms campaign around our new annual leave process to more than 500 team managers with a corresponding reduction of annual leave queries to the team of 63%.Received two awards while in this role, 'Best of the Best' a customer service award nominated by senior leadership team, and "Scheduling team player of the year" for my work driving improvements throughout the resource planning community.

Newcastle Upon Tyne, United Kingdom

This position involved taking complete ownership of schedule planning, staffing, shift design and short-term forecasting for over c1100 call centre agents.One of the successful projects which I lead whilst in this role was a reconfiguration of our Workforce Management system, from an individual listing for each call centre to a company-wide setup, a complex project impacting over 8000 people that allowed us to realise important efficiency savings by planning for the company’s resource as a whole.Managed to maintain extremely high standards of work whilst also attending university full-time.

Diploma, Digital Marketing, Pass

Bachelor Of Arts (B.A.), Creative Writing, 1St