Anthony Akers Email & Phone Number

North Carolina, United States

New York, New York, United States

-Oversight and execution of all facets of estate/property management including: smart home technologies including Crestron/Lutron, security systems, construction & renovation, vendor management, vehicle management, wine cellar management, storm preparation, household budgets, household manuals, etc.-Hands-on leader of eight residences located in New York.

Greater New York City Area

• Leader of six residences located in Miami Beach, New York, Greenwich, London (Mayfair), Puerto Rico and Bahamas
• Manage full-time property staff including (simultaneously): three house managers, five maintenance staff, 18 housekeepers, four drivers, six office administrators, and 21 yacht crew
• Manage two wholly owned yachts, 150’ (US flag) and 209’ (Marshal Island flag)
• Coordinate & contract all jet charters ($2M/yr)
• Experienced working with celebrities and UHNW individuals
• Produce and execute all levels of events, parties and social gatherings

• Drive marketing strategy across multiple channels including website, SEO, SEM, mass email, social media, webinars, viral videos, and contests, growing annual sales from $150M to $700M in 10 years
• Develop corporate marketing process to assess, create, and implement successful campaigns
• Oversaw Influencer strategy that gained 2.1M Instagram followers in 3 years, increasing influence with key customer demographic in the cosmetic product space
• Measure KPI via Omniture and Google Analytics, reporting on performance and adjusting strategies

Greensboro/Winston-Salem, North Carolina Area

• Oversee seven departments (see below) with ~100 staff at various times and simultaneously
• Report directly to the President & CEO, Senior Executive Vice President, and Chief Operating Officer as a Senior Management Team Member to provide updates on assets, profits and losses, and project strategy
• Develop and implement systems to improve staff performance, efficiency, and satisfaction across seven departments
• Drive online and traditional communications strategy, increasing yearly sales from $150M to $700M in 10 years
• Manage, allocate, and streamline annual departmental operating budgets totaling $30M+

• Develop and implement departmental process to manage logistics, vendors, delivery scheduling, staffing, service-delivery, and regulatory compliance for 35 annual events in 6 countries (see links)
• Continually assess and implement strategies for increasing profits, attendance, and event quality, generating peak performance of 30% increase in ticket sales
• Manage 7 permanent staff and 150+ temporary staff, hiring, training, and evaluating critical needs
• Assess event operating budgets ranging from $20K – $3M and introduce cost reduction strategies such as employing in-house staff, negotiating 30-50% vendor discounts, and utilizing in-house equipment
• Obtain permits and permissions, complying with national and local regulations in 6 countries (see Events Director role below for more)

Greensboro/Winston-Salem, North Carolina Area

• Produce 80+ company videos per year to enhance reputation on corporate websites, social media and at live events
• Oversee the design of presentation materials and reels for 35 annual live corporate events
• Coordinate video shoots including talent, locations, script, crew, and direction to align with brand goals
• Manage the creative direction of “Life with Loren” webisodes to enhance brand reputation with existing and potential customers
• Design storyboards, create scripts and shot lists, film, edit, and produce corporate commercials/shorts
• Create all graphic elements for 35 annual live events, consistently meeting brand objectives

• Oversee $6.5M+ companywide commercial and charter travel bookings per year
• Secure preferred pricing through corporate contracts and aggressive compensation strategies

• Manage 65-person team of graphic designers, editors, translators, and programmers to implement brand-consistent messaging across product designs, publications, and online and print advertisements
• Supervise the design and publication of 6 monthly product launch magazines in 4 languages to train field sales force and market new products to the general public
• Pioneer process for localization and translation of web and print content across 9 countries
• Coordinate 12-15 product launch campaigns yearly, working cross-functionally with the marketing team to ensure brand-consistent messaging
• Produce 8-10 photo and video shoots per year, communicating key brand objectives to photographers, videographers, and models
• Manage the design and distribution of electronic catalogs, newsletters, and mass email communications, consistently generating sales spikes in the following 30-45 days

• Generate local, regional, and national media attention for corporate and product branding campaigns
• Create and implement media campaigns to enhance reputation, generating 750M impressions on average

Greensboro/Winston-Salem, North Carolina Area

• Additionally appointed Travel Director, Multi-Media Director, and Public Relations Director while serving as Events Director; promoted to VP of Communications in 2005 while maintaining Events Director responsibilities
• Successfully planned and executed International Convention with 15,000 attendees 6 weeks after being hired
• Simultaneously planned and managed 11 annual regional events ranging from 500 to 4,000 attendees, 2 annual conventions with 20,000 attendees, 8 annual international conventions in Taiwan, Australia, Philippines.
• Created, managed, and reconciled event budgets ranging from $20K – $3M each
• Managed a team of 7 permanent staff and 150+ temporary staff to successfully plan 35 annual events
• Continually implemented strategies for increasing profits, attendance, and event quality, generating peak performance of 30% increase in ticket sales

Greensboro/Winston-Salem, North Carolina Area

• Marketed automotive products; recognized as Top Producing Distributor (1999) among 60,000 distributors
• Managed all aspects of business including marketing, sales staff training, client relations, inventory, and pricing
• Helped pioneer a National Distributor Training System, generating over 9,000 trainings per quarter in the U.S.

Greensboro/Winston-Salem, North Carolina Area

• Recognized as a top producer with a major financial services company (Protective Life Insurance Company)
• Secured and managed state-wide government accounts; developed plans for long-term financial security