Successfully increased brand awareness and drove product demand through field marketing programs. Facilitated exceeding revenue goals in conjoint efforts with the northeast regional sales teams. Responsible for developing and driving high touch marketing programs that generated quality pipeline, moved prospects through the sales cycle and built customer intimacy.

Provided analysis in support of providing my client- L'Oreal USA with actionable insight that produced material impact on strategies targeted to a wide range of business issues. Key client business issues included: new product launches, private label development, SKU rationalization/optimization, consumer loyalty, and penetration strategy into new channels.

Dramatically increased artist exposure, while simultaneously developing consumer relationships through the execution of direct-to-consumer and digital marketing strategies and propositions.