Anthony Appell Email & Phone Number

London, England, United Kingdom

With collaboration with top-tier producers from various countries, I have utilised my US expertise to work on co-producing and pre-selling both scripted and factual titles to international Streamers and US clients. My successes include co-producing and pre-selling scripted titles to major US streamers, as well as selling drama thrillers, science and factual entertainment shows with volume to prominent US broadcasters including Netflix US, Disney + more. Additionally, I am actively pursuing global opportunities for high-quality scripted and non-scripted commercial series for linear US channels, SVOD platforms, and Fast Channels across North America and beyond!https://www.escapademedia.com.au/titles/

London, United Kingdom

My twin and I grew up in a big family where we were the entertainers. Playing the piano, cello and making our own shows, we would entertain family and friends, always putting smiles on their adult faces.Now after 25 years in the Media distribution industry including MD of Twofour Rights, I have set up my own Consultancy Business to put smiles on millions of faces watching content globally provide a bespoke Executive distribution services driving pre-sales and finished titles into North America, Australia, UK and Scandi in all genres.Working previously as Head of Sales at Magnify Media/ Plimsoll Productions (on a full time basis) , Viacom/CBS International as a freelance Co- Pro and Pre-Sales Consultant for Viacom - Channel 5 UK, MTV, VH1, Nickelodeon and VIS Int for over 3 years.At Viacom I led Global Pre-sales and Co-Pro opportunities for the UK television braodcaster Channel 5 premium factual content into the US and pan-EMEA, including brokering ‘Story of the Songs’ (30x60) for Viacom UK Studios in the US, the first ever co-pro between my client Reelz US and C5 UK.Over the last six years as a freelancer, I have worked back to back with leading major UK producers (inc October Films, Wag TV, Spun Gold, Tin Roof Media and E1 ) on various commercial factual, drama and format pre-sale projects as well as providing long-term commercial revenue opportunities.Last year I qualified with a Masters Degree in Executive Life Coaching and Business Mentoring after hundreds of hours of mentoring for a wide range of talented people in the television distribution world.

London Area, United Kingdom

I am delighted to become the new US Consultant for the brand new scripted and non-scripted programmes including co-pro's, pre-sales and finished catalogue sales.https://rainmakercontent.com/about

Appointed Head of Sales and Co-Productions to establish Co-Pro and Pre-sale’s across the UK, USA and Australia markets including Queer Planet (1x120), Thatcher and Reagan (3x60), Handmade Good with Good (8x60) and Norwegian-ish (16x50)Managed the sales team, agents and working closely with Plimsoll Productions and appointed to Board Director at Magnify, to explore significant commercial global windows, models and digital players.Worked very closley with Producers including Plimsoll, smashed sales targets across all genres and fully exploited the back catalogue across all revenue streams.

London, United Kingdom

Exclusively Consulting on Viacom International Studios pre-sales opportunities and strategy for Viacom International Studios UK (VIS UK) /Channel 5 Broadcaster key factual titles across major global broadcasters to secure pre sale funds. Working from Viacom offices in London and New York to build global co-pro funding network including the huge new show for VIS UK and VIS Int, The Story of the Songs (30x60) with US network REELZ US as co-production partner for VIS UK Platforms/ Channel 5 UK. Paid Development monies from Nat Geo Wild, Discovery on various VIS UK titles etc. Exploited Viacom catalogue including Channel 5, MTV, VH1, Nickelodeon, BET programmes in UK secondary and Eire markets with key clients including US clients Nat Geo US, Reelz, Nat Geo Wild, Discovery Science driving co-pro and pre-sale opportunities for VIS UK premium factual content in the US and pan-EMEA markets.

London, United Kingdom

Helped start up True Royalty with Nick Bullen and Gregor Angus.Acquired hundreds of hours of content for ABM's True Royalty (TrueRoyalty.tv), the world’s first and only on-demand SVOD TV service devoted to premium Royal content. It offers subscribers the best documentaries and factual dramas about Royalty from around the world and through the ages . Worked closely with BBC Studios, ITV Studios, All3Media, Eagle Rock, A&E, DR...

Holborn, London

SUMMARYManaging Director, Twofour Rights Appointed to manage, lead and launch a successful Rights division at Twofour from scratch, increased revenues by over 400% over the last 4.5 years. Initiated and launched the business plan for the Rights division for MIPCOM 2012, introducing programme forecasts, designed individual and group sales targets, assembled budgets, built close relationships with all divisions within the group to benefit the Rights division.Provided skilled strategic advice leading the Rights division through ITV merger in 2015, managing 13 employees in my division on a day to day basis and deployed excellent communication skills to work closely with ITV global local companies and format divisions across the world.Responsible for and driving sales in North America - focusing on co-productions, pre-sales, linear and non-linear Twofour deals. Exceeded yearly target across the USA, Canada and Scandinavia year on year. Promoted to the Twofour Group Board of Directors in July 16, providing strategic advice for all divisions within the Group, building over £6 million of turnover for the global Rights division.Created a successful self-funding model for the company, including the Science show “Impossible Engineering” sold to over 120 territories globally.In 2016, launched the format “This Time Next Year” (ITV1 primetime) which sold into 14 major territories globally in its first year. Named “Best Format of the Year” by TBI Media and officially became the world’s most successful selling new format of 2016.

VP of Sales and North American Co-ProductionResponsible for USA, English and French Speaking Canada, Middle East, Israel Securing major co-productions for docs, drama and comedy as well as pre-selling into the USA major networks and cable channels (ABC, NBC, IFC and Netflix), increasing revenue by 300% over 4 years. In Canada, drove volume deals of finished lifestyle and doc shows to all major broadcasters, as well as developing format successes. Secured the first simulcast lucrative deal in Canada for Secret Millionaire USA.Secured local format deals across the Middle East including 52 hours of Don’t Forget the Lyrics in Egypt as well as local adaptations of Wife Swap, Secret Millionaire and So You Think You Can Dance across the regions.

Horseferry Road London

Senior Sales Executive for Benelux, Scandinavia, Middle East and IsraelRadically improved C4i’s business approach to Scandinavian territories, drove large bidding wars for docs, lifestyle and drama content in all Scandi territories, and increased targets by 150% year on year. Secured lucrative two-year output deals in Holland and separately in Belgium within the first year at the company. Built the C4i business in the Middle East from zero to selling over 200 hours a year and secured an output deal in the region.

Sales Executive at ITV with over 50,000 hours of content for Romania, Bulgaria, Ukraine, the Baltics, Croatia, Serbia, Portugal, Greece, Cyprus and Gibraltar. Exceeded target year on year. Worked on theatric, programme, DVD and format sales.

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