Anthony Barton Email & Phone Number

Greater Nashville Area, TN

• Directed cutting-edge integrated marketing strategies to drive brand loyalty and consumer engagement for digital and linear programming on Viacom’s CMT Network, successfully increasing ratings within a highly.
• Pioneered historic transition and launch of "Nashville" from ABC to CMT, expanding new network viewership by 78%.
• Spearheaded complete brand refresh, gaining buy-in and a unified consensus among key stakeholders across the entire organization to target audiences outside of the country music fan base through compelling and diverse.
• Defined long-term vision for multi-channel advertising, brand messaging, positioning, media buys, and more for promotions of all CMT’s scripted and unscripted shows, ensuring consistent, high-end executions across.
• Set and managed budgets up to $26M, expertly allocating resources to maximize ROI for national multi-platform campaigns.
• Collaborated closely with Research team to track, evaluate, and leverage consumer data to fully optimize strategies, resulting in elevated content with stronger messaging and increased conversions among a wider.

Greater Nashville Area, TN

• Sourced and secured multi-million dollar marketing partnerships and network sponsors with companies like Pepsi, Mountain Dew, Nationwide Insurance, Ram Trucks, and more for key music events and original series at CMT.
• Developed measurable, ROI-driven marketplace strategies for CMT during key selling periods including Fall and Upfront.
• Conceptualized and implemented first-ever branded stage opportunities during the CMT Music Awards, which exceeded revenue expectations and soon after became an industry standard.
• Maximized revenue across multiple categories for network tent-poles, year-round studio productions, and new series launches, garnering up to $15M in additional revenue.
• Integrated first social strategies into national advertising campaigns, enabling the network to better meet advertiser goals and break internal consumer engagement records.
• Formed strong vendor relationships to facilitate seamless large-scale executions of interactive marketing elements.

Greater New York City Area

• Developed world-class marketing plans for third-party programming partners for CMT series, films, and in-house productions, serving as primary liaison with Ryan Seacrest Productions, Electus, FremantleMedia, and NASCAR.
• Forged first-ever movie studio partnerships with Paramount, Lionsgate, Fox Filmed Entertainment, and Sony, creating foundational processes and best practices for continuing to leverage studio partners for future.
• Built strong relationships across Production, Press, Digital, Music Strategy, Creative, Consumer Marketing, Program Scheduling, and Senior Channel Management, strengthening collaboration and communication with each.
• Guided team of five direct reports in addition to interdepartmental leaders and regional sales offices across Detroit, Chicago, and Los Angeles, empowering them to prioritize initiatives and reach key business.

Greater New York City Area

Ideated and implemented annual marketing and local ad sales strategies supporting channel priorities and partnerships, generating $6M in media value and $3.5M in local ad sales.

Greater New York City Area

Managed national marketing campaigns, ad sales promotions, and strategic partnerships that generated over $12.5M in media value for several owned networks of MTV Networks/Viacom.

Bachelor Of Arts - Ba, English & Theater

Continuing Education, Entertainment Marketing And Intellectual Property