Svp, Consumer Marketing And Brand Creative (Cmt)
Directed cutting-edge integrated marketing strategies to drive brand loyalty and consumer engagement for digital and linear programming on Viacom’s CMT Network, successfully increasing ratings within a highly competitive market.• Pioneered historic transition and launch of "Nashville" from ABC to CMT, expanding new network viewership by 78%.• Spearheaded complete brand refresh, gaining buy-in and a unified consensus among key stakeholders across the entire organization to target audiences outside of the country music fan base through compelling and diverse programming. • Defined long-term vision for multi-channel advertising, brand messaging, positioning, media buys, and more for promotions of all CMT’s scripted and unscripted shows, ensuring consistent, high-end executions across every screen. • Set and managed budgets up to $26M, expertly allocating resources to maximize ROI for national multi-platform campaigns.• Collaborated closely with Research team to track, evaluate, and leverage consumer data to fully optimize strategies, resulting in elevated content with stronger messaging and increased conversions among a wider demographic. • Led 42-member team and three executive-level direct reports across Marketing, Social, and Creative, guiding each to reach aggressive targets and retain motivation during multiple corporate restructures and shifts in leadership.• Recruited top talent, building out teams of subject-matter experts, while cultivating a highly collaborative, positive workplace culture to continually produce best-in-class content.
