Anthony Block Jr. Email & Phone Number

Dallas, Texas, United States

- Manage the Frequently Asked Questions section of Zebra.com by creating new content on a monthly basis and updating existing content- Perform monthly site crawls using Screaming Frog - Discover opportunities to improve site health by providing recommended H1’s, Meta Descriptions, Page Titles, and redirect links to address 404 errors- Collect monthly page speed and page health data using GTmetrix

Lincolnshire, Il

- Manage the Content Management System (CMS) that holds over 150,000 digital assets that syndicates into Zebra.com, our internal Sales portal, internal ecommerce site, media library, and Product Information Management (PIM) site- Upload and manage publication of digital assets in the CMS platform to help stakeholders achieve necessary tasks for product launch dates, campaign launches, and other key initiatives- Educate key stakeholders about how they can improve the value of their digital assets by providing recommendations on the assets’ Title and Description embedded into the document(s) or photo(s)- Develop new IA and taxonomy to account for new portfolio categories and that synchronizes with connected platforms- Collaborate with IT and platforms that are connected to Adobe DAM to ensure scalability for future initiatives and product/campaign launches

Lincolnshire, Il

- Updating the company's website pages by fixing broken images found- Learning to utilize asset management systems for company assets

Lincolnshire, Il

Zebra builds tracking technology and solutions that generate actionable information and insight, giving companies unprecedented visibility into their businesses by giving physical things a digital voice.My role at Zebra supports the Global Demand Center, Digital Marketing; optimizing content for 15 regional languages.- Optimized the Zebra's YouTube videos to increase SEO and user experience- Tracked and monitored the video consumption - Analyzed the KPI's (Key Performance Indicators) such as view count, average percentage of video watched, and utilization of the closed captions/translations.- Close captioning of 360+ videos to provide an enhanced user experience, and an accessible format for hearing impaired, and English is the second language users- Facilitated translations of closed captions (.srt files) for videos to support 5 languages including Spanish, German, French, Italian, and Chinese- Managed financial budget for translations of video content - Created support documentation for global use case of uploading files to the Digital Asset Manager- Trained and mentored other team members on the process for optimizing and close captioning for video content - Provided enriched content to the digital Asset Manager (comprised of 115,000+ assets) for global consumption supporting 15 locales - Obtained a 74% year-over-year CTR increase from Google search to YouTube- Increased search results rankings on YouTube by 67% year-over-year- Achieved a 225% increased view time through closed captioning for non-English speakers viewing translated closed captioned

Chicago, Il

Communicated with multiple consumers daily, selling products and services for the Xfinity/Comcast campaign.Learned and taught the company’s marketing principles before every work day.Informed Xfinity/Comcast about the needs and wants of consumers.

Chicago, Il

Complied and organized files to the corporation’s database as reference for future use.Enhanced organizational and analytical skills by reading through different documents to compile them together by similarities.Cooperated with other coworkers to accomplish tasks delegated to us.