Anthony Breen Email & Phone Number

-Responsible for $1m/year in estimated revenue for clients through paid ads.-Closed a client who received a 10x profit and 6-figure return within their first 6 months.-Identified critical tracking / attribution issues across every client and utilized Google Tag Manager and Google Analytics 4 to revamp tracking for the entire portfolio. -Established training resources to extensively train paid media to both team members and clients.-Created sales resources to improve the Brightfind sales flow and client vetting process.

Summary: Currently analyzing the marketing strategies and tokenomics of various crypto gaming projects in order to help new founders build their communities. -Performing various market analyses to determine the best ways to advertise, educate, and convert new players into the cryptocurrency ecosystem.-Researching ways to integrate more traditional forms of online advertising into a new industry to help startups with smaller budgets scale their communities and player bases.-Working closely with founders to help them meet their growth goals and assist in game development mechanics.

Greater Boston Area

Daka Labs is a digital advertising agency specializing in multi-channel marketing for startups who recently received venture capital funding and are looking to grow marketing to hit investor benchmarks. *Client case study videos available on request.Since its inception, we have worked primarily with eCommerce companies to manage their digital marketing, including but not limited to: Facebook Ads, Twitter Ads, Google Ads, Pinterest Ads, Email Automation, Landing Page Creation, Conversion Rate Optimization, A/B Testing, Churn Reduction, Funnel Optimization, etc.Responsibilities:-Managed around $10m in ad spend per year across Facebook, Google Ads, Twitter, Youtube, Native, and more. -Played a key role in scaling a client account from $5k/month to 6 figures per month within 1 year and helped them raise $35m over multiple rounds.-Effectively lowered CPMs by over 90% to by scaling into worldwide campaign management.-Managed campaigns and clients around the world / across several different timezones at once.-Oversaw multichannel strategies from strategy to execution and post campaign analysis.-Became an account manager working directly with c-level executives to meet investor goals.-Led and successfully trained a marketing team that had no prior experience.-Experience with ad / landing page creation, conversion rate optimization, data analysis, budget management, day to day account management, multichannel reporting, employee training.-Worked with several industries including beauty, health, apparel, tech/gaming, finance, etc.

Surfmerchants created one of the leading mystery shopping survey systems used by millions all over the world to get a better idea of the customer experience.- Design consumer facing website design using Wordpress HTML/CSS- Analyze keywords for pay-per-click campaigns- Generate different landing page designs based on consumer reactions - Manage Google Analytics, Adwords, and general analytics- Nurture prospective leads generated from pay-per-click campaigns

Led and organized a team to create Retrograde, a first person puzzle video game, optimized for both PC and Mac. Built profile of target audience and gathered users who fit the profile for user testing. Created a social media campaign which effectively attracted over 6100 unique visitors within 8 days. Effectively collaborated with multiple press sources to create promotional articles, videos, and livestreams. Press Source on our project: http://www.alphabetagamer.com/retrograde-beta-demo/

Worcester Massachusetts

Strategically established a social media cornerstone as the university’s first social media intern. With strong analytical application, my tasks included spear heading multi-platform social media campaigns, creative content generation, and first impression field marketing. https://www.facebook.com/WorcesterStateAdmissions?ref=hl

Greater Boston Area

DeltaRank is an online marketing firm that helps its clients create brand awareness through electronic mediums, content marketing, search engine optimization, video marketing, and social media marketing. Successfully managed different client accounts with unique marketing strategies. Simultaneously, maximized financial capabilities with restricted budgets. Coordinated a team of employees worldwide with weekly sessions on strategy improvements.http://deltarank.com/

Modern Warfare 2 Central Command (MW2CC) is an online community geared toward the very popular video game, MW2. The site features video tutorials and walkthroughs of the game, along with other useful information for the target audience. The videos have received over 175,000 views. The site was endorsed by multiple popular YouTube celebrities and had over 700 registered members.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: English Club, Sigma Beta Delta, Lambda Phi Eta,

High School

Activities and Societies: Model UN, Chess Club