Playmaker Digital is a specialist digital communications agency with a strategic focus on the entertainment industry. Drawing from over 20 years of global digital experience, we specialise in providing comprehensive online strategies and implementation.Our services include: • Influencer marketing • Digital publicity & promotions• Social media strategy & community management• Content marketing• Grassroots & blogger engagement • Digital consultancy & training

I was responsible for leading the marketing team to design and implement digital strategies across both new and existing clients across a variety of industries. My major activities included helping clients extend their brand and monetise their business online, effectively navigating the digital space to better connect with their consumers. Whether it was bringing a new product or service to market, establishing digital insights or brand re-invigoration, I was responsible for directing the following services:• Digital marketing campaigns• Content marketing • Online PR • Social media outreach• Social community management • Digital insights and analytics • SEO Optimisation• Website and application development

I oversaw the set up and running of Way to Blue Australia from its inception in 2010. Key areas of responsibility were the maintenance and growth of the Australian P&L, establishing the brand on a local level within the digital space and management of the online publicity & social media strategy for Paramount Pictures Australia as well campaigns for Paramount Home Entertainment, Fox Home Entertainment and Transmission Films.

I was responsible for directing the online publicity strategy for major film clients Paramount Pictures, Sony Pictures Releasing and Universal Pictures as well as independent distributors Lionsgate Films, Metrodome Distribution and Artificial Eye. Internally, I oversaw team strategy & delivery against key client objectives as well as retaining and growing existing film business within the UK and Ireland.

I was responsible for managing the Paramount Pictures account as well as other key clients such as THQ Wireless, Universal Pictures, Disney and Metrodome Distribution. I also set up Way to Blue’s presence in the Irish market as an extension to key UK clients. In addition, a major part of the role was to aid the company’s growth in Europe by showcasing best practice in key markets to emerging Way to Blue teams – notably Spain & Italy.