With over 15 years of experience in the health insurance industry, I am a marketing transformation leader who drives topline revenue and membership growth through B2B and B2C performance marketing campaigns. As the Director of Marketing Strategy at Healthfirst, I lead a team of product marketing, digital strategy, media strategy, and marketing analytics professionals who deliver award-winning advertising campaigns and digital programs that are built on data-driven analytics platforms.I am passionate about providing access to healthcare in underserved communities and empowering diverse teams to scale departmental capabilities, lead digital transformation, and demonstrate marketing’s value to the enterprise. I have deep expertise in developing and implementing marketing strategies that optimize lead generation, customer experience, and health outcomes across traditional and digital media channels. I am also proficient in Brazilian Portuguese and have degrees in Finance and International Business from NYU Stern.
Listed skills include Marketing, Strategy, Marketing Strategy, Healthcare, and 46 others.