Anthony Bustos

Anthony Bustos Email and Phone Number

Head of Digital Marketing, Media and Analytics @ Healthfirst
Anthony Bustos's Location
New York, New York, United States, United States
Anthony Bustos's Contact Details

Anthony Bustos personal email

n/a

Anthony Bustos phone numbers

About Anthony Bustos

With over 15 years of experience in the health insurance industry, I am a marketing transformation leader who drives topline revenue and membership growth through B2B and B2C performance marketing campaigns. As the Director of Marketing Strategy at Healthfirst, I lead a team of product marketing, digital strategy, media strategy, and marketing analytics professionals who deliver award-winning advertising campaigns and digital programs that are built on data-driven analytics platforms.I am passionate about providing access to healthcare in underserved communities and empowering diverse teams to scale departmental capabilities, lead digital transformation, and demonstrate marketing’s value to the enterprise. I have deep expertise in developing and implementing marketing strategies that optimize lead generation, customer experience, and health outcomes across traditional and digital media channels. I am also proficient in Brazilian Portuguese and have degrees in Finance and International Business from NYU Stern.

Anthony Bustos's Current Company Details
Healthfirst

Healthfirst

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Head of Digital Marketing, Media and Analytics
Anthony Bustos Work Experience Details
  • Healthfirst
    Director, Marketing Strategy (Growth Marketing, Marketing Analytics And Media | B2B And B2C)
    Healthfirst May 2016 - Present
    New York, Ny, Us
    Led Product Marketing, Digital Strategy, Media Strategy and Marketing Analytics teams that transformed the Marketing department into a performance and data-driven organization. Accountable for the strategic planning and implementation of B2B and B2C performance marketing campaigns, including digital and traditional media paid channels such as SEM, Native, Paid Social, Email, Organic, Direct Mail, DRTV, Out-of-Home and Print. Drove the strategic vision for an in-house Marketing Analytics team and platform that delivered insights, improved lead attribution, created measurement dashboards, and leveraged predictive analytics to forecast performance.
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  • Healthfirst
    Assistant Director, Product Marketing (Acquisition Marketing | B2C)
    Healthfirst Jan 2015 - May 2016
    New York, Ny, Us
    Served as lead marketing strategist and supervisor of integrated marketing campaigns for the promotion and profitable growth of Healthfirst’s Medicare and long-term care lines of business. Launched annual integrated acquisition and retention marketing plans based on market segmentation, testing methodologies and measurable key performance indicators. Developed strategy for year-round direct marketing campaigns to support continuous member enrollment. Overhauled the suite of Medicare marketing collateral to reflect new branding and reduce production costs.
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  • Touchstone Health
    Director, Marketing (Acquisition Marketing And Product Management | B2B And B2C)
    Touchstone Health Aug 2009 - Dec 2014
    Responsible for product development and marketing of the plan portfolio of Touchstone Health, a Medicare Advantage company. Developed marketing campaigns that differentiate its product portfolio in the marketplace to drive lead generation. Subject matter expert for plan benefits and responsible for the annual bid submission to the Centers for Medicare and Medicaid Services (CMS). Developed copy, lead creative direction and oversee production of the following dynamic multi-channel direct marketing campaigns: direct mail, print advertisements, television commercials, digital media, sales collateral and grassroots marketing tactics.
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  • Trax Usa Corp
    Marketing Executive (Brand And Tradeshow Marketing | B2B)
    Trax Usa Corp Jun 2006 - Jun 2009
    Coral Gables, Florida, Us
    Planned and implemented strategic marketing, advertising and media outreach initiatives for a leading software developer in the aviation industry. Heavily focused on international tradeshow marketing. Collaborated with sales team to drive new client acquisitions. Managed media buys and schedule for advertising program. Directed and provided onsite management for corporate conferences, seminars, industry events and trade shows worldwide.
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  • Devries Global
    Account Coordinator (Public Relations And New Product Launch | B2B And B2C)
    Devries Global Apr 2004 - Apr 2005
    New York, Ny, Us
    Handled reporting of media outreach metrics to global network of clients. Garnered firsthand experience in new market creation, product launch and FDA approval procedures. Wrote media analysis reports around the pharmaceutical regulatory environment and industry news. Provided media support for FDA Advisory Committee meeting.
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  • Freelance
    Freelance Marketing Consultant
    Freelance Jul 2003 - Apr 2004
    Switched career paths from Financial Services to Marketing and Communications. Worked with talent sourcing agencies in order to build experience in the industry.
  • Salomon Smith Barney Holdings Inc. (Nyse: Sb)
    Private Wealth Management Analyst
    Salomon Smith Barney Holdings Inc. (Nyse: Sb) Jun 2002 - Sep 2002
    New York, New York, Us
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  • Commscan Inc
    Fixed Income Analyst
    Commscan Inc Jun 2000 - Sep 2000
    View

Anthony Bustos Skills

Marketing Strategy Marketing Strategy Healthcare Advertising Multi Channel Campaign Management Marketing Communications Strategic Planning Lead Generation Brand Management Budgets Sem Product Launch Medicare Email Marketing Public Relations Digital Marketing Social Media Marketing Customer Service Project Planning Account Management Direct Marketing Managed Care Health Insurance Insurance Business Development Project Management Social Media Digital Strategy Integrated Marketing Digital Media Segmentation Direct Response Marketing Strategic Communications Product Marketing Marketing Analytics Leadership Management Business Strategy Customer Acquisition Integrated Media Growth Marketing Online Marketing New Market Expansion Go To Market Strategy Google Analytics Google Adwords Web Analytics Vendor Management Third Party Vendor Management

Anthony Bustos Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    International Business

Frequently Asked Questions about Anthony Bustos

What company does Anthony Bustos work for?

Anthony Bustos works for Healthfirst

What is Anthony Bustos's role at the current company?

Anthony Bustos's current role is Head of Digital Marketing, Media and Analytics.

What is Anthony Bustos's email address?

Anthony Bustos's email address is ab****@****nyu.edu

What is Anthony Bustos's direct phone number?

Anthony Bustos's direct phone number is +121282*****

What schools did Anthony Bustos attend?

Anthony Bustos attended Nyu Stern School Of Business.

What skills is Anthony Bustos known for?

Anthony Bustos has skills like Marketing, Strategy, Marketing Strategy, Healthcare, Advertising, Multi Channel Campaign Management, Marketing Communications, Strategic Planning, Lead Generation, Brand Management, Budgets, Sem.

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