Anthony Bustos Email & Phone Number

New York, Ny, Us

Led Product Marketing, Digital Strategy, Media Strategy and Marketing Analytics teams that transformed the Marketing department into a performance and data-driven organization. Accountable for the strategic planning and implementation of B2B and B2C performance marketing campaigns, including digital and traditional media paid channels such as SEM, Native, Paid Social, Email, Organic, Direct Mail, DRTV, Out-of-Home and Print. Drove the strategic vision for an in-house Marketing Analytics team and platform that delivered insights, improved lead attribution, created measurement dashboards, and leveraged predictive analytics to forecast performance.

New York, Ny, Us

Served as lead marketing strategist and supervisor of integrated marketing campaigns for the promotion and profitable growth of Healthfirst’s Medicare and long-term care lines of business. Launched annual integrated acquisition and retention marketing plans based on market segmentation, testing methodologies and measurable key performance indicators. Developed strategy for year-round direct marketing campaigns to support continuous member enrollment. Overhauled the suite of Medicare marketing collateral to reflect new branding and reduce production costs.

Responsible for product development and marketing of the plan portfolio of Touchstone Health, a Medicare Advantage company. Developed marketing campaigns that differentiate its product portfolio in the marketplace to drive lead generation. Subject matter expert for plan benefits and responsible for the annual bid submission to the Centers for Medicare and Medicaid Services (CMS). Developed copy, lead creative direction and oversee production of the following dynamic multi-channel direct marketing campaigns: direct mail, print advertisements, television commercials, digital media, sales collateral and grassroots marketing tactics.

Coral Gables, Florida, Us

Planned and implemented strategic marketing, advertising and media outreach initiatives for a leading software developer in the aviation industry. Heavily focused on international tradeshow marketing. Collaborated with sales team to drive new client acquisitions. Managed media buys and schedule for advertising program. Directed and provided onsite management for corporate conferences, seminars, industry events and trade shows worldwide.

New York, Ny, Us

Handled reporting of media outreach metrics to global network of clients. Garnered firsthand experience in new market creation, product launch and FDA approval procedures. Wrote media analysis reports around the pharmaceutical regulatory environment and industry news. Provided media support for FDA Advisory Committee meeting.

Switched career paths from Financial Services to Marketing and Communications. Worked with talent sourcing agencies in order to build experience in the industry.

New York, New York, Us