Anthony Byrnes Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

San Diego, California, United States

- Updated, organized, and assigned cross-functional projects under 2021-2025 university-wide Strategic Plan.- Established KPIs, timelines, and related deliverables to ensure projects were completed on time.- Retooled project priorities and methodologies in response to evolving circumstances and individual work styles.

- Facilitated cross-team collaboration between 28 members to ensure cohesion of marketing messaging and adherence to overall campaign goals.- Planned and executed on-campus recruitment campaign, interviewing and evaluating over 100 Adwave applicants.- Worked closely with administrative staff to create consistent meeting schedules, effective collaborative workspaces, and strong relationships with university departments.- Increased member retention by 40% from previous year.

Carlsbad, California

- Created actionable strategic recommendations through self-directed primary and secondary research.- Identified key target markets and local leads using research-based insight.- Created decks and dashboards to present findings to audiences of varying expertise.

- Managed strategic narrative of 2018-2019 campaign by identifying target market personas and organizing insights into cohesive strategy.- Gathered campaign strategy insights through social listening, Statista/Simmons databases, etc.- Conducted nationwide survey, as well as phone, internet, and in-person street interviews.

La Jolla, Ca

La Jolla, Ca

- Oversaw marketing campaign planning for on-campus student move out donation event.- Identified growth opportunities and key competitors through secondary research, gap analysis, and comparative studies.- Planned and executed various experiential/outreach events to induce behavior change and increase donation rates.- Increased contribution total of 2019 student donation drive by 15% from previous year.