Anthony C. Email & Phone Number

Leatherhead, Gb

I am currently the Worldwide Commercialization Associate Director for a novel anticoagulant in the cardiovascular therapy area, working alongside Pfizer Alliance counterpart and leading the global cross functional team. The business accounts for $12+ billion revenue. I am focused on driving global strategies and tactics to support key markets (US, EU & Japan) with execution at a local level. My key responsibilities are operational & brand planning, budget management, promotional campaign & messaging development, as well as omnichannel execution.Stretch Assignment (In addition to current role): Global Market Access - supporting European markets with sub-national access strategies for two launch brands

Secondment in the Worldwide commercial team working in the cardiovascular therapy area.

Uxbridge

Brand lead in the UK cardiovascular marketing team. My responsibilities were to indirectly manage core cross-functional alliance team and lead on the strategic & tactical brand planning process as well as having responsibility for forecasting, budget, and tactical execution via omnichannel. Whilst in the position of brand lead, product generated a revenue of over £500m per year in the UK and impacted just short of 800,000 patients. In this time as brand lead I also was recognised externally by winning the Pharma Times ‘New Marketer of the Year’ award.

Uxbridge, Greater London, United Kingdom

I was responsible for providing strategic and tactical marketing support within the cardiovascular marketing team. I was given the opportunity to lead on the Alliance ‘Third Party Digital Media Plan’, ‘Pharmacy Activation Strategy’ as well as being the commercial lead across the alliance cross-functional team for managing PI updates.

Surrey & Sussex

Working in the cardiovascular therapy area, promoting an anticoagulant in secondary care and CCG level as well as being accountable for the Surrey & Sussex business. Had full accountability for creating the region business account plans and stakeholder maps. Focus was on delivering sales growth and becoming the Number 1 product in the class within the region. I had delivered dynamic market share growth of +4% whilst in role and had driven cash sales from £350k to £450K month on month.

Surrey And Sussex

Field sales role covering Surrey & Sussex. Working in the cardiovascular therapy area, promoting an anticoagulant in primary and secondary care

Uxbridge, Greater London, United Kingdom

Working as part of the flu vaccine telephone sales team. I'm responsible for securing existing business as well as generating new business. Customers include; General Practitioners, Nurses and Practice Managers.Also handle inbound telephone enquires on the flu vaccine. Given an additional alignment of gathering and collating customers insights from the telephone sales team to be used to improve business processes and improve customer experience. In addition, I have been trained on GSK's Travel Health vaccines - Hepatitis A & B, Typhoid, Malaria.Key responsibilities:> Sales > Lead generation > Account management> Inbound query handling > Developing customer insights

Basingstoke, Hampshire, United Kingdom

1 year University placement. Marketing role within Head Office, working in the Men's Health brand team, focusing on Tadalafil.Worked on a variety of different projects, responsible for the approval of marketing materials. This involves communicating effectively with different functions within the organisation to ensure deadlines are met. Also work on the creative thinking behind the marketing materials including providing input for the design of materials and associated marketing strategies. Was responsible for delivering numerous projects including a online learning module for HCP's. Key Responsibilities:> Managing projects > Briefing agencies > Approval of marketing materials> Communicating effectively with different functions> Focus on meeting deadlines> Long term planning > Creative thinking

Bachelor'S Degree, Business Studies With Marketing, 2:1

Education record

A Level's - Business Studies, English Language, Geography, Media Studies 10 GCSE's A*-C