Anthony Cano Email & Phone Number

Remote

Developed and managed the integrated marketing strategy for the Medicare Advantage and Individual and Family Plan broker audience across various channels including – email, marketing and sales collateral, broker website management, and educational webinars.Cultivated the partnership between the growth marketing team and Sales, P&L, Brand, Data, CRM, and Plan Design teams to develop marketing and broker training materials highlighting Medicare Advantage and Individual and Family Plan insurance products and benefits.Restructured consumer-facing positioning and messaging for the broker audience to market and promote Medicare Advantage and Individual and Family Plan products and increase sales growth.Developed and managed the annual broker survey campaign and apply insights and feedback into the strategy and development of broker marketing, training, and educational materials.Partnered with various Sales, Marketing, and Product stakeholders to identify educational opportunities and develop webinar campaigns for the broker audience.Worked closely with the Consumer Insights team to measure quantitative and qualitative feedback related to satisfaction with products, tools, and support.Applied feedback from conducted research related to products, tools, and support and develop strategies that will enhance the broker experience.Developed communications and webinar strategy regarding feature launches of the broker portal in partnership with Product, Design, and Sales teams.Developed and maintain the broker training resources library including marketing materials and training videos.

Assist in developing, creating, editing, and curating content for company intranet; including company news, Q&A profiles, and animated presentations.Work with internal stakeholders (including HR, Community Engagement, and Sales) to develop ideas and messaging that highlight ongoing or upcoming projects and initiatives.Support the broader internal and enterprise communication teams as needed, including developing creative assets for various platforms and events.Partner with colleagues in communications to help enhance the creative storytelling aspects of the department's work.Aid in fact-checking editorial materials and tracking intranet metrics to develop activity reports.Assure that all employee communications are consistent with brand guidelines.

Irvine, Ca

Managed distribution of all email campaigns and sales material for Covered California for Small Business, one of the largest small business health insurance exchanges in the nation.Crafted engaging content which resulted in steady open rates above 40%, recommended strategies, redesigned newsletter, initiated communications calendar, and tracked metrics for reporting.Collaborated with sales team in responding to client RFP which resulted in winning the bid and extending the client contract until 2023.Developed content strategies for various health and wellness program materials such as cancer awareness, depression management, wellness challenges, and pregnancy resources.Coordinated quarterly client meetings to prioritize and strategize marketing efforts.Served as the lead point of contact for Covered California for Small Business and all assigned internal client marketing matters, including consultation on the development and execution of marketing and communications plans, tactical efforts, and sales enablement support.Created and developed content, provided feedback for revisions, maintained brand and project strategy standards while adhering to scope of work on various projects.Monitored campaign success and reporting, executed testing, recommended strategies to optimize conversion rates, track metrics, and prepared status reports.Participated in the development of client marketing and advertising strategies.

Irvine, Ca

Coordinated, distributed and edited monthly newsletter for Covered California for Small Business along with other various communication and marketing materials.Collaborated with marketing and communications teams to develop customized communications that supported company sales goals and brand image.Conducted research and acted as copywriter for health and wellness articles, creative briefs, standard operating procedures and marketing materials.Managed marketing requests submitted by various departments, routed and assigned projects to team members.Managed inventory of marketing and communications materials, promotional items and invoices.Assisted with trade show and event planning.Ensured compliance of all materials with HIPAA standards.

Greater Los Angeles Area

Account Coordinator for the American Red Cross, supported the account team by maintaining project timelines, prepared reports, interfaced with the client regarding project resources and deadlines.Assisted Account Executives by supporting creative development and approval process.Proofread and approved artwork on behalf of the client, handled data requests and ensured the accuracy of data, informed client of production updates for direct mail campaigns and fielded client questions for the Account Executives.

San Antonio, Texas Area

Assisted account managers with building and maintaining media lists, created media alerts/press releases, reviewed and assisted with reporting of all media hits and mentions for clients.Managed social media posts, created various blog content relevant to client audience, assisted with and scheduled media segments for multiple clients.Researched social media trends to implement new ideas and generate more client visibility through various social networks.

El Paso, Tx

Assisted with social media management (Facebook, Instagram, Twitter, etc.) to increase engagement by implementing various promotional contests such as ticket-winning opportunities.Coordinated various promotional events for festival sponsors and demonstrated the ability to liaise professionally with festival artists and their teams while fulfilling hospitality requests in backstage and VIP areas.

Austin, Texas Area

Generated new marketing strategies through social media and outdoor advertising which produced a 20% increase in organic foot traffic and a consequent increase in new business.Welcomed future residents and gave tours of the property, available apartment units, and highlighted amenities.Prepared move-in packets for new residents, answered questions regarding the move-in process, and coordinated with maintenance team to make sure leased apartments were ready for move-in by the lease start date.Completed daily follow up telephone calls, email correspondence and appointments with clients and vendors.Managed event planning for various community events.Managed the social media accounts for over 15 luxury communities in Austin, TX.

Mt. Mckinley Lodge - Trapper Creek, Ak

Simultaneously supervised two separate restaurants, coordinated 20 employees per shift,completed daily sales and labor reports and daily supply order.Supported staff during peak business hours by multi-tasking and working through a fast-paced environment, resulting in high customer satisfaction and increase in sales.Returned as fine dining server for the Mountain View Restaurant during the 2010 guest season.