Anthony Cedrone Email & Phone Number

Medford, Nj

Provides direction and team management for a full-service advertising agency (team consists of three in-house developers and several off-site contractors). Leads the design, development, testing and launching of interactive advertising and website development projects.Accomplishments:• Participated in client presentations and meetings to attain new business and maintain healthy relationships.• Worked closely with clients to create vision, conceive strong designs while consistently meeting aggressive deadlines and exact technical requirements.• Partnered with other agency leaders and project management to continually improve processes and accountability throughout the organization.• Created engaging, thoughtful, and sophisticated designs for a wide range of digital media and print-based deliverables.• Created mood boards, style guides, wireframes and sitemaps in conjunction with pixel-perfect mockups and fully responsive HTML/CSS prototypes to enable rapid development of content managed websites and web applications.• Designed and coded responsive HTML emails and web landing pages. Tested for compatibility across browsers and email clients using Email on Acid. Familiar with a variety of email marketing software.• Developed fully integrated brands through corporate identity, coordinated websites, advertising campaigns and collateral material.• Developed test plans and managed website launches.

Barrington, Nj

Responsible for the design, development, and maintenance of the corporate ecommerce websites (edmundoptics.com and anchoroptics.com).Accomplishments:• Managed and motivated a technical and creative staff of application developers, content providers, and design professionals. Transitioned all development and maintenance from an inefficient outside agency to a more cost effective internal team. Grew from one person to an eight person global team, located strategically in Singapore, Germany, and the United States.• Migrated site development from ColdFusion to ASP.NET to align web resources with IS department, ease challenge of finding new talent, and enhance ability to integrate third party systems including SAP.• Partnered with global staff members and a Qualified Security Assessor (QSA) to bring sites up to Payment Card Industry (PCI) Compliance standards. Project required transition to a PCI compliant service provider, implementing Paymetric's tokenization solution, and writing the needed documentation to ensure a comprehensive and formal security program was in place.• Managed the process of building and testing a custom online cart; included adding functionality for seven different currencies, cross-sell/up-sell capabilities, QAS address verification, and customer feedback.• Increased conversion rates and online visibility with proven track record of year-to-year growth in online sales, accounting for 65% of all revenue generated for stock products within the United States; resulting in the website surpassing the established print catalog as primary sales channel for stock products.• Collaborated with Marketing Directors for the creation of email campaigns.• Liaised with all lines of business stakeholders (both domestic and overseas), regarding overall strategy, initiatives, and timelines for all web, multimedia, and interactive deliverables.• Established and maintained vendor relationships.

Moorestown, Nj

Responsible for the design, development, and maintenance of the Sycamore Networks corporate website (www.sycamorenet.com) and the company’s intranet site.Accomplishments:• Established and maintained a cohesive corporate brand identity for print and online visual assets.• Built Flash-based tools for sales presentations, trade show demonstrations, and product simulations.• Conceptualized, designed, and prepared a variety of marketing and product support items including: departmental/corporate presentations, brochures, display ads, direct mailers, trade show graphics, technical bulletins, and product graphics.• Collaborated with Marketing Director to develop concepts for online advertising, HTML email, and landing pages.• Recruited, trained, and supervised multimedia staff.