Anthony Cedrone Email & Phone Number

Medford, NJ

• Provides direction and team management for a full-service advertising agency (team consists of three in-house developers and several off-site contractors). Leads the design, development, testing and launching of.
• Participated in client presentations and meetings to attain new business and maintain healthy relationships.
• Worked closely with clients to create vision, conceive strong designs while consistently meeting aggressive deadlines and exact technical requirements.
• Partnered with other agency leaders and project management to continually improve processes and accountability throughout the organization.
• Created engaging, thoughtful, and sophisticated designs for a wide range of digital media and print-based deliverables.
• Created mood boards, style guides, wireframes and sitemaps in conjunction with pixel-perfect mockups and fully responsive HTML/CSS prototypes to enable rapid development of content managed websites and web applications.

Barrington, NJ

• Responsible for the design, development, and maintenance of the corporate ecommerce websites (edmundoptics.com and anchoroptics.com).Accomplishments:
• Managed and motivated a technical and creative staff of application developers, content providers, and design professionals. Transitioned all development and maintenance from an inefficient outside agency to a more.
• Migrated site development from ColdFusion to ASP.NET to align web resources with IS department, ease challenge of finding new talent, and enhance ability to integrate third party systems including SAP.
• Partnered with global staff members and a Qualified Security Assessor (QSA) to bring sites up to Payment Card Industry (PCI) Compliance standards. Project required transition to a PCI compliant service provider.
• Managed the process of building and testing a custom online cart; included adding functionality for seven different currencies, cross-sell/up-sell capabilities, QAS address verification, and customer feedback.
• Increased conversion rates and online visibility with proven track record of year-to-year growth in online sales, accounting for 65% of all revenue generated for stock products within the United States; resulting in.

Moorestown, NJ

• Responsible for the design, development, and maintenance of the Sycamore Networks corporate website (www.sycamorenet.com) and the company’s intranet site.Accomplishments:
• Established and maintained a cohesive corporate brand identity for print and online visual assets.
• Built Flash-based tools for sales presentations, trade show demonstrations, and product simulations.
• Conceptualized, designed, and prepared a variety of marketing and product support items including: departmental/corporate presentations, brochures, display ads, direct mailers, trade show graphics, technical bulletins.
• Collaborated with Marketing Director to develop concepts for online advertising, HTML email, and landing pages.
• Recruited, trained, and supervised multimedia staff.