Anthony Chen Email & Phone Number

Portland, Oregon Metropolitan Area

- Developed brand strategy for an ethnic hair care brand using insights from consumers and stylists and brainstorming sessions with cross-functional teams.- Conducted ethnographic research with women to understand the importance of scent in their homes and helped create positioning and product concepts for a fragrance spray brand.- Led insights discovery and worked with accountants to develop communications strategy for digital accounting software.- Developed positioning and brand strategy for an emerging eco brand in the home goods category.- Conducted focus groups for Mercy Corps Northwest to understand the educational needs of BIPOC entrepreneurs.- Assisted a large pharmaceutical company with its neuroscience division in developing internal communications strategy.- Developed innovative concepts for the Duncan Hines brand using insights from baking enthusiasts.- Optimized brand communications strategy and inspired new product development through insights discovery with allergy sufferers.- Created high-scoring innovative concepts for multiple snack brands at Mondelēz International.- Developed long-term innovative concepts and created brand concepts for a leading pet food brand as part of a white space exploration for pet food.- Designed and implemented consumer workshops for co-creation with stylish women for a leading software company’s digital services. - Revealing insights into beauty innovations in confectionery brands from France and China.After this revision, each project is more concise and easy to understand.

Greater New York City Area

Greater New York City Area

- Developed positioning and new brand identity for PCI Media Impact, a non-profit organization.- Developed innovative strategies and new product concepts for brands by understanding youth culture, young people's attitudes toward health and wellness, and shopping behaviors.- Guided exploratory consumer understanding of health and wellness attitudes and behaviors across life stages to develop innovative strategies for leading food companies.

Englewood Cliffs, Nj

- Developed vision and strategy for global food brand with core team to create lighthouse culinary brand in the US. - Identified mealtime consumer insights and directed Knorr new product design including positioning platforms, product proposition, strategy, packaging, R&D prototypes and marketing mix. - Utilized range of research including one-on-one interviews, in-situ observations, focus groups, on-line tests, and e-mail panels to develop and refine new product concepts.- Managed Lipton Iced Tea Mix business, led 2002 marketing program, and wrote 2003 communication brief for brand activation program.- Prospected food and beverage need states through ethnographies, uncovered consumer insights, and wrote concepts across Unilever brands. - Created positioning and marketing mix for I Can’t Believe It’s Not Butter! line extension. Spearheaded cross-functional team to develop and launch product in test market.

Greater New York City Area

- Designed marketing strategies for entertainment properties and consumer brands, and wrote new business proposals.- Collaborated with artists and producers to develop and execute special events, and interfaced with client through project completion. - Created and executed integrated marketing launch of Philip’s top-10 selling CD-ROM title.

Mba, Marketing And Strategy

Activities and Societies: Courses in marketing, consumer behavior, market research, ethnographic research, and strategy.

Ba, English & Economics